How important is that 55-inch television deal really? If you’re going to shop on Black Friday, Small Business Saturday or Cyber Monday, skip the mega-stores and go for a gift with a great story behind it. Here are some great options for places to find unique gifts for the man in your life —

Hugh and Crye

Washington, DC-based Hugh and Crye turns out amazing, uniquely-well fitting shirts, blazers and accessories, and historically has rolled out some great deals for Black Friday.

Ledbury

We’ve been sweet on Richmond-based Ledbury for a while now. Their shirting stands out and their accessories are interesting — and there are some deals to be had amid dearer items for sale. Their 30 percent off site-wide for the weekend after Thanksgiving helps.

Billy Reid

Billy Reid has been through a remarkable journey over the past 15 years, and produces a thoughtful and attractive menswear line. Prices aren’t rock bottom, but you get what you pay for.

Etsy

Etsy is a useful one-stop-shop for menswear accessories — particularly cufflinks, but also custom stationary, the occasional cotton tie, pocket square or pocket watch.

The list goes on

From Proper Cloth for amazing custom shirts and Italian-made accessories to Black Lapel for spectacular custom suits to Jay Butler for casual footwear and unique accessories to Detroit-based Shinola for American-made watches to Unsimply Stitched for wild and comfortable socks (where you will save 40 percent for Black Friday), options abound for great gift ideas.

For more ideas, see Modern Fellows’ list of where to shop for men.

Or rest your wallets and eat leftovers.  Whatever you do, enjoy your Thanksgiving weekend.