Affordable Custom

Nowhere has the internet-driven democratization of men’s fashion been more apparent than in custom tailoring. Once reserved for Wall Street bankers, c-suite businessmen or those willing to put up with a great deal of effort and uncertainty to navigate international transactions with foreign tailors, it is now possible to find reasonable-quality made-to-measure shirting for $100 or less and suiting from around $500.

Between New York and DC alone, Alexander West, Alton Lane, The Tailored Man, and VM Clothiers are just a few of the options available.  Around the country, sites such as Black Lapel, Indochino, mytailor.com, Proper Cloth and Ratio Clothing allow you to take your own measurements and design a shirt or suit online without visiting a shop.  For those with slightly deeper pockets, startups such as Michael Andrews Bespoke and established retailers such as Brooks Brothers, Geoffrey Lewis Ltd., Hickey Freeman and  Nordstrom variously offer made-to-measure and fully bespoke options that are competitively-priced.

Modern Fellows’ Affordable Custom project is an effort to highlight a range of online and in-person options for affordable custom clothing and to get to know the entrepreneurs behind the brands.  Periodically, MF will report on experiences with custom clothing retailers.

Modern Fellows maintains a directory of where to buy custom suits and dress shirts online.

In Praise of the Essential Gray Suit

Posted by on Apr 25, 2016 in Custom tailoring, Entrepreneurs, Modern Fellows | 0 comments

In Praise of the Essential Gray Suit

Writing a menswear blog encourages exploration of bold patterns and colors, but when I need to look my best for a big day, I turn to an essential staple — a sharp, cool gray suit. At least I did, until it ripped — badly — at a conference.  Thank goodness for online custom tailor Black Lapel. My old gray suit — an off-the-rack Hugo Boss piece made in Turkey about 10 years ago — was like a security blanket.  It shone with a crisp white dress shirt and solid tie for interviews and speeches and other Big Important Days and worked equally well over colorful patterned shirts with an open collar. And then, the seat ripped as I descended an escalator during a conference in the Middle East, forcing an unscheduled trip to a Topman in Doha to get passable though very scratchy trousers to finish out the trip. (Polyester? Really Topman?) Back in Washington, I leaned more heavily on light gray, charcoal, blue and patterned suits in my wardrobe, but sorely missed my go-to suit, so I went hunting for a new one. Suiting has become more serious over the past several years — and there are plenty of gray suits that range from adequate-to-amazing available off-the-rack from the likes of J. Crew, Suit Supply, Bonobos and the high-street brands at Nordstrom. But there’s something about custom suiting, particularly when you find a custom tailor that has so perfectly captured your measurements that you are 100 percent confident of a great fit, fabric and experience. Over the years, no online custom tailor has done more to lock down that perfect experience than Black Lapel, so I asked them to replace my essential gray suit. Three weeks later, I had my new go-to gray, Black Lapel’s cool gray suit.  It fits better than that old Hugo Boss model and has an interesting texture that helps it stand out just a little from its peers. The thing about a suit is that it should instill in you a confidence that enables you to project your best self.  It plays a particularly important role in your wardrobe and no more so than when you have to get up in front of a room full of people you don’t know to present or go on a big job interview. Black Lapel’s cool gray suit proves that basics don’t have to be boring. Black Lapel provided a media discount for the purchase of the...

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Review: Luxury Made-in-Italy Suits from Menswear Startup Lanieri

Posted by on Feb 8, 2016 in Custom tailoring, Entrepreneurs, Modern Fellows | 0 comments

Review: Luxury Made-in-Italy Suits from Menswear Startup Lanieri

With Italian lineage and a partnership with a centuries-old fabric mill, online custom tailor Lanieri casts a unique shadow in the still-burgeoning field of made-to-measure suiting.  Modern Fellows reviewed the Lanieri.com suit experience after catching up with co-founder Riccardo Schiavotto to go behind the brand last year. Receive a $100 discount off your first purchase from Lanieri by entering code MODERNFELLOWS at checkout. Crafted in Italy from start to finish Headquartered in Milan, where the company recently opened a permanent studio, Lanieri boasts an Italian supply chain from start to finish. Albini supplies linen and cotton for shirts, while suit fabrics come from top Italian wool mills including ​​Loro Piana, ​Vitale Barberis Canonico​, Tallia di Delfino​ and​ Reda​.​ The ​latter is also an investor in Lanieri, giving some tradition and corporate heft to the new venture.  Reda, Schiavotto says, “shares our vision to export Italian excellence using the innovation we have developed since the foundation of ​the company​.” Schiavottto says that the company works with “a top-class suit manufacturer located in Northern Italy. We don’t tailor the clothes ourselves, but we work very closely with our suppliers because there are so many variables that communication with them is key and critical. Also, they entirely support us on customer care and to achieve the perfect fit for our customers.” Schiavotto provided a suit at no cost to Modern Fellows for review. Ordering online from Lanieri.com While the basics are similar to most other online tailors — customers take their own measurements following instructions online — Lanieri’s process is bolstered by a usefully detailed video tutorial and revised using ​​a proprietary statistical algorithm and by the company’s experienced ​tailors​.  If something seems amiss,​​ Lanieri will contact the customer and ask to double-check their measurements. Customers can also ask for the assistance of one of Lanieri’s advisers by making an appointment over Skype.​ Schiavotto boasts that their method “effectively combines the right mix of innovation, experience and heritage​” and arrives at a finished product that fits well out of the box. One place Lanieri really shines is in the details available on the website.  Online custom suiting involves a leap of faith. It’s easier to make that leap if the photos and details of the fabrics and customizations are detailed and instill confidence about the product that will arrive in the mail.  Lanieri offers multiple photos of models wearing finished products, highly-detailed pictures of fabrics, helpful explanations around customization options and remarkably detailed narratives about their fabrics and suiting options. For the grey birdseye fabric I chose, Lanieri explains that — Reda is one of the few woolen mills in the world managing the whole production chain from the batteries to the finished cloth. With its 150 years of history, in its lands situated in New Zealand, produces only high quality merino woolin, which is then processed in Valle Mosso in the Biella district. Cool. Or if you happen to be in Italy… ​​Last spring, Lanieri opened...

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3 Steps to Finding a Good Local Tailor

Posted by on Nov 4, 2015 in Advice & Resources, Around DC, Custom tailoring, Modern Fellows | 0 comments

3 Steps to Finding a Good Local Tailor

You don’t think much about a tailor until you need one. When that moment comes, it can be a little anxiety-inducing.  Can the dry cleaner down the street do it? Would it be better to search Yelp reviews and blog posts for a dedicated tailor? How do I know if they are ripping me off?  At least, these are some of the concerns that have swirled around my head from time to time as I thought about where to take that custom suit jacket whose sleeves were too long, that tie that needed to be shortened, or those pants that needed to be let out. I have never frequented the tailor as much as I have in the three years that Modern Fellows has existed.  For most of that time, those trips to the tailor produced some anxiety — about craftsmanship, knowledge of the garments they were hacking up, their bedside manner, their proximity to home or work and turnaround time. Here’s what I’ve learned along the way — 1. Don’t trust the local dry cleaner: While dry cleaners are capable of sewing buttons or raising or lowering a hem, most are not experts in men’s suiting.  If you need a jacket’s sleeves raised or lowered, the seat of your pants taken out, or anything more complicated like reconstructing the shoulders or length of a jacket, find a dedicated tailor who has experience with men’s clothing. 2. Think convenience: This took me a long time to appreciate. I identified a great tailor — Stephen the Tailor — in Foggy Bottom in downtown Washington, DC.  I’m a creature of habit, and they did a good job, so I went with what I knew.  Trouble was their location is just far enough from work and home to be inconvenient.  The lack of proximity made me less likely to use the tailor and persist with slightly ill-fitting clothing. 3. Get comfortable with one: Try a few, but stick with one. There is scale to sticking with one tailor.  He or she gets to know you, so you don’t have to constantly repeat your preferences.  You may earn a loyalty discount. So who do I use? Last year, a new shop opened in Tenleytown in Northwest Washington, DC.  Tucked between high-end restaurant Matisse and Pete’s Apizza on Wisconsin Avenue, Louice Custom Tailors, run by Master Tailor James Jang, has been a welcome addition to the neighborhood. (See Louice Custom Tailors Yelp reviews here.) James has been in the business for four decades and sells his own line of custom suits and shirts, which are tailored in South Korea. Is he the cheapest? No, but you get what you pay for.  Also, while his prices may not be rock bottom, he occasionally handles small jobs — a pants hem here, shortening a tie there — for free (and, in some cases, while you wait). He also has the expertise to...

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13 Amazing Sites to Shop for Menswear (and counting)

Posted by on Oct 19, 2015 in Advice & Resources, Custom tailoring, Entrepreneurs, Modern Fellows | 0 comments

13 Amazing Sites to Shop for Menswear (and counting)

Information overload is a constant challenge in the digital age.  Blogs — including this one — review product after product, store after store, and the posts just keep coming.  So who are our favorites? Here’s a list of 13 of the best sites we’ve found to shop for menswear.  1. Ledbury Richmond-based Ledbury offers an amazing selection of off-the-rack dress and business casual shirts.  While their basic whites and blues are terrific, their bolder patterns and colors — oranges, yellows, greens and purples in glen plaids, checks and stripes — really stand out and help men stand out from the everyday. 2. Proper Cloth Proper Cloth offers made-to-measure shirting online and via a showroom in New York.  Their photos pull you in, and the fabrics, customer service and enthusiasm and execution should make you stick around.  The photos, descriptions, and online community that the company has built up help to convey a ton of useful information about Proper Cloth’s shirts and help diminish the uncertainty of buying online.  Most importantly, it’s easy to perfect the fit, the fabrics are amazing, and their customer service guarantee is solid. 3. Black Lapel The great promise is that there is a company out there who can nail it, crafting a suit that – with a few adjustments here and there – fits better and is less costly than marked-up off-the-rack fashion labels.  Online custom tailor Black Lapel produces suits that feel complete, personal, and like a suit ought to fit — much more than the sum of its parts. For $500, these suits are a tremendous value. 4. Knot Standard Knot Standard feels like a classic tailor updated for the digital age.  While you’d have to pay multiple thousands of dollars for a bespoke experience on Savile Row, the style consultants at Knot Standard’s showrooms around the United States make you feel like million bucks while translating your measurements into an online digital profile that offers as close to a true bespoke experience as is possible at a price point that begins well below $1,000. 5. Proper Suit PROPERSUIT offers an impressive combination of fabrics, finishes and customization via their showrooms in New York, Chicago, Los Angeles, Portland and San Francisco, and their fully-canvassed, soft-shoulder suit feels and looks remarkable and fit extremely well following a couple of minor touch ups.  At $850 and up, these aren’t entry-level prices, but if you have the means, these suits compete with off-the-rack offerings that can run much higher. 6. Sam Hober In an era where U.S. consumers have been spoiled by free shipping and unconditional satisfaction guaranteed promises on e-commerce purchases, Sam Hober’s policies and approach are old-school, but their ties are amazing. Their grenadine ties — in a variety of weaves and colors — are particularly impressive, and it’s nice to be able to custom order a tie in your preferred width and length. 7. Unsimply Stitched LA-based Unsimply Stitched offers customers a...

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Backed by Italian Mills, Menswear Startup Lanieri Delivers Custom Suits Direct from Italy

Posted by on Sep 15, 2015 in Custom tailoring, Entrepreneurs, Modern Fellows | 0 comments

Backed by Italian Mills, Menswear Startup Lanieri Delivers Custom Suits Direct from Italy

Online custom tailors are everywhere, but how many can boast a pure Italian pedigree and the backing of a centuries-old fabric mill? Menswear startup Lanieri delivers made-to-measure suits and shirts crafted by Italian tailors using high-end Made-in-Italy fabrics.  Modern Fellows caught up with Lanieri co-founder Riccardo Schiavotto to go behind the brand. Schiavotto, who used to work as a consultant, had to wear a suit everyday to work.  As he started looking at next steps, he saw potential to disrupt the tailoring industry.  The technology involved in the manufacturing tailor-made suits had evolved — automatic cutters and more developed sewing machines — but the industry hadn’t, especially in Italy. He began studying the feasibility of selling a made to measure suits online and discovered that, while other companies were doing it, no one was manufacturing their garments in Italy. “There are so many world-class tailoring districts in Italy,” notes Schiavotto, “that find some good suppliers wasn’t difficult.  All of them where enthusiastic about our idea.” So began Lanieri, which recently launched a 2015 fall/winter fabric collection. Their suit fabrics come from top Italian wool mills including ​​Loro Piana, ​Vitale Barberis Canonico​, Tallia di Delfino​ and​ Reda.​ The ​latter is also an investor in Lanieri, giving some tradition and corporate heft to the new venture.  Reda, Schiavotto says, “shares our vision to export Italian excellence using the innovation we have developed since the foundation of ​the company​.” Modern Fellows talked with Schiavotto to discuss the role of technology in tailoring, Italian craftsmanship and integrating online and offline experiences. Modern Fellows readers receive a $100 discount off your first purchase from Lanieri by entering code MODERNFELLOWS at checkout. How do you differentiate yourself from the variety of other tailors out there? ​Simply put, we are the only company that has its entire manufacturing process in Italy. We use only the finest Italian fabric (Loro Piana, Zegna, Vitale Barberis Canonico, Reda, Ormezzano, Cerruti) and all our garments​ are sewn by skilled Italian artisan. Most, if not all, our suppliers are family business with several decades of experience. Some of them even centuries. (Vitale Barberis Canonico is probably the oldest wool-maker in the world, with 350 years of experience). What role does technology play in your business? ​It’s one of our main areas of focus. Technology is what makes this business possible, so we invest a lot of time, energy and money to create a “2.0 tailoring” experience.  The main parts of our technology equation are — First, the website: We built it entirely in house, to provide the best online shopping experience. You can’t really use anything pre-made (like Magento or Prestashop), and if you rely to an external programmer he would not be able to do it, as most probably he won’t understand the product and the business (how many programmers do you know that wear tailor made suits?)​ Second, pictures and content:  A tailor made suit, especially if sold online, is something...

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Curated, No-Hassle Custom Shirts from ShirtCycle

Posted by on Jul 21, 2015 in Custom tailoring, Entrepreneurs, Modern Fellows | 0 comments

Curated, No-Hassle Custom Shirts from ShirtCycle

New York entrepreneurs Gage Mersereau and Matt Harpalani set out to create an online experience that removed the biggest hassles that inhibited guys from buying custom shirts online.  Meet ShirtCycle, which delivers a package of three curated custom shirts monthly along with an innovative and mostly painless onboarding process for new customers. From corporate finance to custom shirting Gage and Matt met while working at Deutsche Bank, clicked, and realized that there was more to life than high finance.  Matt already had one foot in the clothing industry running the well-regarded Imparali.com, a custom tailoring business he took over from his father in 2007. The two helped grow Imparali significantly, overhauling the web platform and scaling operations to reach a more geographically diverse set of customers online.  (They note that global markets are important, but “New York is the market we want to own.”) In developing ShirtCycle, Gage says, “we took everything we learned about the pain points with online custom tailors – like getting alterations done locally and waiting for reimbursement, like have to measure yourself or go to a popup – and fixed it.” A hassle-free intake process Onboarding for new customers is refreshingly easy.  Create an account, input a couple of off-the-rack markers such as sleeve length and neck circumference, answer a few basic questions about your personality and lifestyle, upload a photo of yourself, and ShirtCycle generates a measurement profile that is surprisingly accurate. Technology is eliminating the need for customers to take their own measurements at home, which removes a significant hurdle to ordering custom clothing online. After a customer uploads a photograph, “we use algorithms that calibrate for off-the-rack sizes, height, weight and distance” to create an initial reference point, says Gage.  “Matt looks at each picture to set the measurements, so there is also a human element. He’s measured over 10,000 guys and has tons of experience to infer the sizes.” Once ShirtCycle sets the profile, Gage and Matt send out a free basic shirt to verify the fit before confirming a subscription.     Curated subscription shirting The main ShirtCycle offering is a monthly subscription of three dress shirts for $250. “We hand pick each shirt and fabric to match our clients look and lifestyle,” says Gage. The company also recently launched a premium line using Thomas Mason fabrics, which runs $450 for three shirts monthly, and has also developed “sets” that include curated ties and socks. Returns and customer service Their website claims to get the fit exactly right two-thirds of the time, but Gage says that is trending towards three-quarters of the time as they learn and tweak the system. “If it’s not correct,” he adds, “there is a prepaid label in the box and we personally handle the alterations in less than 48 hours and send it back. So there’s no need to...

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Review: The Knot Standard Custom Suit Experience in Washington, DC

Posted by on May 26, 2015 in Around DC, Custom tailoring, Entrepreneurs, Modern Fellows | 0 comments

Review: The Knot Standard Custom Suit Experience in Washington, DC

While Knot Standard has already earned a solid reputation as an online custom tailor, the company is building out a network of premium in-person showrooms around the United States. These showrooms, including one in the U Street corridor in Washington, DC, offer an expanded range of men’s suiting options, where staff excel at making you feel comfortable while still helping you branch out. Read on to find out why we think their showrooms provide the quintessential tailoring experience for the digital age. Modern Fellows’ readers receive a 15% discount online for first time customers via this link and code MODERNFELLOWS at checkout. First-time customers can also receive $250 off a blazer or suit in-store by mentioning code MODERNFELLOWS when making an appointment.  Showroom versus online As Modern Fellows noted in a prior article profiling Knot Standard, The company offers two entry points for customers. Online, the company offers made-to-measure suiting via processes similar to competitors such as Black Lapel and Indochino at prices that begin at around $500. In person, where suit prices begin at just under $800, personal stylists offer a more in-depth custom experience, guiding men through measurements, a broader range of fabrics and impressive bespoke details. The goal is the same – to translate your measurements, whether input via a tailor, yourself or an impressive and surprisingly accurate 3D webcam scanner, to a digital pattern – but the experiences are somewhat different. The showroom experience offers several significant benefits that help Knot Standard shine. The first is a professional who can help get your measurements correct, talk to you about your fit and style preferences and introduce you to new wardrobe ideas. Miriam, who heads their Washington, DC effort, is a wiz at explaining the differences between full and half canvas and the interest an Italian shoulder brings to an unstructured blazer. She and her colleagues can also help you branch out from your basic greys and navys, and suggest and explain touches such as a hand-stitched working boutonniere. Second, the showroom offers a significantly expanded selection of fabrics, including a wealth of high-end material. Since they opened the showrooms in the United States, Knot Standard has become one of the biggest consumers of high-end wools from the likes of Loro Piana and Zegna, and the company carries reams of fabrics spanning a variety of price points. At the showroom, style consultants like Miriam are a significant asset. She asked about my workplace, current wardrobe and what I was looking for. But then she pushed me – gently – towards slightly edgier designs on the margins of my comfort zone. Noting that I wear suits almost exclusively, she suggested a blazer, and brought out some plaids and textured solids for me to see.   Once I selected the blazer fabric, she offered a range of options for pants from cotton chinos to silvery wool trousers that offset the navy...

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Behind the Scenes at Trunk Club in DC

Posted by on Apr 13, 2015 in Around DC, Custom tailoring, Entrepreneurs, Modern Fellows | 0 comments

Behind the Scenes at Trunk Club in DC

Menswear styling service Trunk Club has been quietly building out a physical presence across the United States to complement its online subscription offering. Their expansion includes a clubhouse in Washington, DC, where Modern Fellows recently caught up with their team. Founded in 2009 by Bonobos co-founder Brian Spaly and acquired by Nordstrom in the summer of 2014, the company began opening studios with their home base in Chicago. Trunk Club arrived in DC in March 2014, taking up residence on the seventh floor of an unassuming office building at 525 9th Street NW next door to a Shake Shack in Gallery Place. The studio is part office, part warehouse and part fitting room. It houses a small army of Trunk Club’s DC-based stylists while rows of high-end menswear are stacked in a dedicated space in back. For customers, though, the main feature of the studio is a series of fitting and lounge areas designed by select Trunk Club partners. In DC that includes spaces from Billy Reid and Gladson. Allison Smith, director of sales for Trunk Club’s Washington, D.C. Studio, provided a tour and some background on its operations. The process? Make an appointment online via Trunk Club’s website and come in to meet your stylist, who will have hand-picked a series of pieces — everything from button downs, knits and jeans to watches, shoes and off the rack suits — depending on the preferences and price points you convey to your stylist. In addition, the company maintains their own made-to-measure service. Fittings are taken in-house via the same appointment process, and stylists help clients comb through reams of fabric from mills in Italy and the United States. The clothing is then manufacured in Asia and delivered back to the customer in about 6 weeks.  Custom shirts begin at $240, jackets at $960 and suits at $1290. On a daily basis, Trunk Club averages about 25 fittings and consulting sessions with guys. The studio also serves as a gathering place for happy hours, wedding fittings and a slew of assorted characters, including local ball players. (Washington Capitals and Redskins players, Allison said, will come in and reserve these spaces for fittings with teammates and friends.) Trunk Club’s pitch is — essentially — curated quality for busy professionals, and they are willing to bet that busy professionals will pay full retail for the experience. The clothes themselves are more STAG Austin than Nordstrom Rack, and the company takes pride at having a minimal amount of overlapping SKUs with their larger, more mainstream parent. Their website lists brands such as AG, Ben Sherman, Bespoken, Billy Reid, Bonobos, Fidelity, Life/After/Denim, Maximum Henry, Oak Street Bootmakers and Theory as examples of those that you might find in your trunk or at a clubhouse.  Others, like Richmond-based Ledbury in DC and To Boot New York were in-stock at the DC clubhouse. Those brands come at a cost....

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Trading Snow Boots and Parkas for Oxfords and Unlined Blazers

Posted by on Mar 30, 2015 in Around DC, Custom tailoring, Entrepreneurs | 0 comments

Trading Snow Boots and Parkas for Oxfords and Unlined Blazers

The calendar says spring and it is finally starting to feel like it. Time to trade heavy winter jackets and functional snow boots for new shoes and clothes. Here is what Modern Fellows is looking forward to as the weather brightens. The thing about winter is the weather often necessitates function over form. Who in their right mind would put on an unlined, patch pocket blazer (above) courtesy of Knot Standard’s new DC showroom when the thermometer is hovering around the freezing mark? Who wants to wear this amazing new pair of oxfords from the Left Shoe Company when the ground is caked with salt and pocked with slushy puddles?   Now that spring has sprung, it’s easy to warm to new collections from the likes of Black Lapel, which just published a new lookbook to coincide with the release of a dapper spring/summer 2015 line that includes the blue windowpane suit with shadow check pictured above. And to Unsimply Stitched, whose President Alex Hendeles recently released a bright and cheery new line of socks for the season, including a series of interesting layered polka dot selections pictured below, which he sent along to Modern Fellows to try. Forget New Year’s resolutions. My spring resolution is to turn out some new clothes and kicks that prize form as much as function — and to write about the experiences. This post is part of a series in collaboration with Details’ new social media hub, #Mydetails. Disclosure: Modern Fellows has received merchandise at no cost from Black Lapel, Knot Standard, the Left Shoe Company and Unsimply...

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Getting to Know the New Knot Standard

Posted by on Mar 23, 2015 in Around DC, Custom tailoring, Entrepreneurs, Modern Fellows | 1 comment

Getting to Know the New Knot Standard

Knot Standard feels like a classic tailor updated for the digital age. After evolving several times since it began five years ago, founders John Ballay and Matt Mueller seem to have found their groove, offering a seamless experience and quality product online and across an expanding series of showrooms scattered throughout the United States and Dubai. Modern Fellows’ readers receive a 15% discount online for first time customers via this link and code MODERNFELLOWS at checkout. First-time customers can also receive $250 off a blazer or suit in-store by mentioning code MODERN FELLOWS when making an appointment.  The company offers two entry points for customers. Online, the company offers made-to-measure suiting via processes similar to competitors such as Black Lapel and Indochino at prices that begin at around $500. In person, where suit prices begin at just under $800, personal stylists offer a more in-depth custom experience, guiding men through measurements, a broader range of fabrics and impressive bespoke details. Given their recent journey, Knot Standard seems poised to take up the mantle dropped by Astor and Black when it went under – a reputation for quality fabrics and great fit stylists at a reasonable though by no means rock bottom prices. About Knot Standard Co-founded by entrepreneurs John and Matt, pictured above during an interview on ABC News’ Real Biz, Knot Standard began in Dubai, where both men were living at the time.  John was selling custom cowboy boots while Matt was running a medical technology operation for a major U.S. university. The two took their made-to-measure suiting concept internationally in 2012, and went through several iterations before settling on their current model.  Those early years resulted in some growing pains, which are still evident today on customer review sites like Yelp. The two have since changed their approach – now offering a simplified online custom ordering experience and a more comprehensive in-person option for those living near their network of showrooms while prioritizing stellar customer service for both – and their tailoring process. Knot Standard also offers what it calls Knot Standard Private – a business-to-business play that makes dapper uniforms that coordinate that looks similar but where each piece isn’t exactly the same.  They’re outfitting sports teams, hotels and private clubs with suits, belts, ties and cufllinks.  “It’s wildly successful,” Matt offered, “It’s the new letter jacket” for colleges. Ordering online at Knotstandard.com The website is the introduction to the company for most of Knot Standard’s customers.  “We take a guy who is used to buying Brooks Brothers and show him the same or better fabrics and something that fits way better,” says Matt. Online, the process is straightforward for the customer but is souped up under the hood with unique technology that aims to help get the fit as close as possible to perfect. You can enter your measurements manually or via their unique...

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