Amid Coronavirus, Hilton, Other Large Chains Put Reputation At Risk By Not Doing the Right Thing

The Coronavirus has thrown hotels, airlines and travelers for a loop as conferences and business travel are cancelled, often on short notice.  Some businesses are stepping up, even when it’s painful for them, choosing not to hold their customers responsible for the circumstances and showing flexibility with cancellation or rebooking policies. Those that don’t do the right thing threaten long-term damage to their reputation.