Other retailers are crashing Prime Day by offering their own coupons and deals. Here are the best alternatives to Amazon Prime Day in 2021 for clothing, shoes, accessories and more from brands including Huckberry, Pact, Todd Snyder, Target, Prana, Indochino, Walmart and more.
If you’re interested in shopping at Amazon during its prime day sales, the retailer will likely feature deals on its Prime Fashion brands for men like Goodthreads and Buttoned Down, discounts on its Prime Brands for Women like Lark and Ro and Daily Ritual, and markdowns from other innovative fashion brands available on Amazon.com.
In recent years, other retailers have stepped up to compete with Amazon during its Prime Day extravaganza. In the spirit of keeping track of critical deals like my favorite Black Friday menswear coupons and discounts, below is a review of discounts and alternative sales to Amazon Prime Day in October 2020.
When is Amazon Prime Day 2021?
List of 2021 alternative to Prime Day sales
A number of retailers are crashing Prime Day with sales to compete with Amazon’s annual event. Here are some of my favorites:
Huckberry is one of the best one-stop-online-shops on the planet for men’s clothing, shoes, gear and gifts. Huckberry is having an excellent Get Out There Sale featuring discounts on a range of goods designed to get you outdoors. Visit Huckberry for deals on:
- Hoodies from Universal Works and Marine Layer,
- Armor-Lux’ famous bretons,
- polos from the impressive Faherty Brand,
- pull on pants and shorts with pockets from Alex Mill,
- shoes and boots from Naglev, house brand Rhodes Footwear and AstorFlex,
- a quilted flight jacket from Flint and Tinder,
- Relwen windbreakers, and
- sunglasses from Sunski and Raen Optics
J. Crew had a tough run of it in 2020, with its bankruptcy filing leaving the company’s future uncertain. But I’ve found J. Crew has been in the midst of a revival, with fresh supplies of t-shirts, button downs, chinos and cashmere sweaters reminding me of their better days. J. Crew is having a summer sale with 50% off sale styles during Amazon Prime Day. (In 2020, the brand offered up to 75% off customer favorites plus 35% off sitewide.
Pact’s Summer Solstice Sale
Environmentally-conscious fashion brand Pact makes some of my favorite tagless boxers and is a solid alternative to lululemon for organic cotton and other workout and everyday basics for women and men.
Pact is hosting a sitewide Solstice Sale from June 20-22 with everything on sale throughout its online store. Grab bras for just $18, tees for $20, and all socks under $15. (In 2020, Pact labeled its sale “eco-Prime week,” with discounts of up to 60% sitewide.) Use code MODERNFELLOWS to get 20% off your first purchase at Pact.
Take 50% off all sale items and get free shipping on all orders from Prana, an interesting brand born in California in 1992 that specializes in active, outdoor, climbing and yoga wear for men and women and one of my favorite sustainable fashion brands. The sale ends June 21.
Banana Republic’s Midsummers Dream sale
Banana Republic is hosting a “Midsummer’s Dream” sale with an extra 50% off sale styles and 30% off regular priced styles for women and men. (So, really, just another day at the office at this perennially-discounted brand.)
Walmart Deal Days Event
Bentonville-based mega-retailer Walmart has announced it will launch a major “Deal Days Event” running June 20-23. (In 2020, Walmart hosted a “Big Save Event,” which began earlier, and ran later, than Amazon’s Prime Day sale.)
Best Buy The Bigger Deal Savings Event
Target Deal Days
In 2021, Target, the Minnesota-based retailer will revive its Target Deal Days from June 20-22. In 2019 and 2020, Target’s Deal Days included discounts on apparel from house brands like Goodfellow & Co. (for guys), a New Day and Universal Threads (for women) and Cat and Jack (for kids).
Save 15% off Indochino’s premium line of custom suits with code PREM15.
Allen Edmonds is having a Father’s Day Sale with discounts of up to 30% as of this writing. (In 2020, during Amazon Prime Day, Allen Edmonds had savings of up to $150 on shoes during its Rediscover America sale.)
As of this writing, Bonobos hasn’t announced any official sales to compete with Amazon Prime Day though it has a pretty good selection of items on offer in its sale section. it’s possible the Walmart-owned brand may surprise with a sales event to compete before Prime Day is through.
In 2020, alongside Amazon Prime Day, Bonobos launched a major sale, which began on October 8. Using code GETFALL, you could take 30% off at Bonobos with free shipping. This sale matched the 30% off Bonobos offered during Amazon Prime Day in July 2019. Menswear startup Bonobos is a solid bet for e-commerce menswear. Take a look inside a Bonobos Guide Shop to learn more about the brand.
Watch out for Costco: In 2020, Costco offered “limited edition hot buys” from October 12-16, 2020, alongside Amazon Prime Day. In 2019, Costco hosted a Member Appreciation Savings Event while supplies last on everything from apparel and shoes to tablets and wireless headphones as an alternative to Amazon Prime Day.
The 2019 origins of alternative sales during Amazon Prime Day: #crashingprimeday
In 2019, Amazon Prime Days were held July 15 and 16, during peak summer sales season. Brands including Nordstrom to Prana were having stellar sales at the time (likely planned independently of Amazon Prime Day).
But major brands including eBay and Walmart took the opportunity to position counter-sales to compete directly with Amazon’s Prime Day.
In 2019, eBay was #Crashingprimeday, organizing a “Crash Sale” July 15-16 to compete with Amazon Prime Day. Watch eBay’s snarky “Honest Alexa” commercial to learn more. (FYI, eBay is a treasure trove of new, used and vintage apparel, shoes and accessories. Just ask Putthison, which does amazing eBay roundups of interesting menswear finds.)
Sweden’s Happy Socks is one of the granddaddies of the colorful sock craze. During Amazon Prime Days 2019, you could take 40% off plus free shipping Happy Socks sitewide, no code needed.
Richmond-based menswear startup Ledbury is one of my go-to men’s clothing brands. During Amazon Prime Day 2019, Ledbury had a large selection of their colorful and unique button down shirts and sharp looking blazers on sale for 30-40% off.
Nordstrom is one of my favorite places to shop thanks to superior customer service and a fantastic online shopping experience that, for example, lets you filter neckties by width. During Amazon Prime Day 2019, Nordstrom’s Anniversary sale, which sees its most important discounts of the year, was open to Nordstrom credit card holders beginning July 12.
The fantastic Austin, Texas-based, curated menswear emporium Stag Provisions launched a summer sale on July 11, 2019, in time for Amazon Prime Day.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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