Alternatives to Amazon Prime Day 2020: Great Deals from Target, Pact, Bonobos, Walmart and More

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Last year, as many as 250 retailers were poised to crash Prime Day by offering their own coupons and deals. Review the best alternatives to Amazon Prime Day in 2020 to find clothing, shoes, accessories and more on sale.

If you’re interested in shopping at Amazon during its prime day sales, the retailer will likely feature deals on its Prime Fashion brands for men like Goodthreads and Buttoned Down, discounts on its Prime Brands for Women like Lark and Ro and Daily Ritual, and markdowns from other innovative fashion brands available on

In recent years, other retailers have stepped up to compete with Amazon during its Prime Day extravaganza. In the spirit of keeping track of critical deals like my favorite Black Friday menswear coupons and discounts, below is a review of discounts and alternative sales to Amazon Prime Day in October 2020.

When is Amazon Prime Day 2020?

First of all, Amazon Prime Day will happen on October 13-14, 2020. You can already explore a range of early Prime deals live on Amazon’s website. (In prior years, Amazon Prime Day took place in June or July. In 2020, Amazon postponed its Prime Day deals because of the COVID-19 crisis.)

List of 2020 alternative to Prime Day sales

Thus far, only a couple of companies have announced sales to compete with Amazon Prime Day 2020.


Bonobos has already launched a major sale, which began on October 8. Use code GETFALL to get 30% off at Bonobos with free shipping. This sale matches the 30% off Bonobos offered during Amazon Prime Day last year, in July 2019. Menswear startup Bonobos is one of my best bets for e-commerce menswear retailers. Take a look inside a Bonobos Guide Shop to learn more about the brand.

Walmart Big Save Event

Bentonville-based mega-retailer Walmart has announced it will launch a “Big Save Event” beginning at 7:00PM October 11 through October 15, posting savings a couple of days earlier than Amazon.


Environmentally-conscious fashion brand Pact makes some of my favorite tagless boxers and is a solid alternative to lululemon for organic cotton and other workout and everyday basics for women and men. Pact is hosting “eco-Prime week,” with discounts of up to 60% sitewide. Plus, when you spend $150, you will get $20 off your next purchase.

Target Deal Days

In 2020, the Minnesota-based retailer will revive its Target Deal Days from October 13-14. In 2019, Target’s Deal Days included discounts on apparel from house brands like Goodfellow & Co. (for guys), a New Day and Universal Threads (for women) and Cat and Jack (for kids). Target promises these 2020 Deal Days are “just the start” of holiday season savings.

J. Crew

J. Crew has had a tough run of it lately, with its recent bankruptcy filing leaving the company’s future uncertain. But the brand carries on, and is offering up to 75% off customer favorites plus 35% off sitewide with code THEBEST.


Use coupon code MTNLIFE20 to Save 20% off sitewide at Jackson Hole, Wyoming-based Stio, which sells elevated outdoor wear for men and women.

Allen Edmonds

Allen Edmonds is having its biggest sale of the season during Amazon Prime Day. Save up to $150 on shoes during its Rediscover America sale.


Save $100 on select Indochino suits with coupon code FRIENDS. (In mid-July 2019, Indochino knocked up to $400 off select suits via a “Custom Suit event.”)

Charles Tyrwhitt

UK-based retailer Charles Tyrwhitt is having a limited-time sale. Take $25 off your order of $100 or more with code 25OFF. (During Amazon Prime Day 2019, Charles Tyrwhitt took 20 percent off orders of $150 or more; 15 percent off orders of $75 or more; plus free shipping using code FLASHSALE.)

Old Navy

Old Navy has seemingly endless sales but, last I checked, they discounted their entire store by 50% during their “Giftober” sale.


Take 25-30% off select items and free shipping on all orders from Prana, an interesting brand born in California in 1992 that specializes in active, outdoor, climbing and yoga wear for men and women and one of my favorite sustainable athleisure brands. The sale ends October 13.

Brooks Brothers

Brooks Brothers is offering 25% off $200 and 35% off $300 alongside Amazon Prime Day.


Costco is offering “limited edition hot buys” from October 12-16, 2020, alongside Amazon Prime Day. In 2019, Costco hosted a Member Appreciation Savings Event while supplies last on everything from apparel and shoes to tablets and wireless headphones.


Grayers makes well-crafted clothing for guys that is stocked by some of the best menswear stores in America. Take 30% off sitewide with code PRIME plus explore discounts of up to 70% off select styles during Grayer’s prime day flash sale.

List of 2019 alternative sales during Amazon Prime Day

We can also look back at what happened last year, in the Before Times, to how retailers responded to Amazon Prime Day.

In 2019, Amazon Prime Days were held July 15 and 16, during peak summer sales season. Brands including Nordstrom to Prana were having stellar sales at the time (some of them likely planned independently of Amazon Prime Day).

Other brands, including eBay and Walmart, positioned counter-sales to compete directly with Amazon. Here’s a look at of some of the best sales that took place during Amazon Prime Days in 2019:


In 2019, eBay was #Crashingprimeday, organizing a “Crash Sale” July 15-16 to compete with Amazon Prime Day. Watch eBay’s snarky “Honest Alexa” commercial to learn more. (FYI, eBay is a treasure trove of new, used and vintage apparel, shoes and accessories. Just ask Putthison, which does amazing eBay roundups of interesting menswear finds.)

eBay does not appear to be competing directly with Amazon Prime Day 2020.

Happy Socks

Sweden’s Happy Socks is one of the granddaddies of the colorful sock craze. During Amazon Prime Days 2019, you could take 40% off plus free shipping Happy Socks sitewide, no code needed.


Richmond-based menswear startup Ledbury is one of my go-to men’s clothing brands. During Amazon Prime Day 2019, Ledbury had a large selection of their colorful and unique button down shirts and sharp looking blazers on sale for 30-40% off.


Nordstrom is one of my favorite places to shop thanks to superior customer service and a fantastic online shopping experience that, for example, lets you filter neckties by width. During Amazon Prime Day, Nordstrom’s Anniversary sale, which sees its most important discounts of the year, was open to Nordstrom credit card holders beginning July 12.

Stag Provisions

The fantastic Austin, Texas-based, curated menswear emporium Stag Provisions launched a summer sale on July 11, 2019, in time for Amazon Prime Day.

Todd Snyder

Entrepreneur Todd Snyder, who maintains an amazing flagship store alongside Madison Square Park in New York, kicked off a summer sale on July 4 that was still going on during Amazon Prime Day.

Photo credit: Photo by Xiaolong Wong on Unsplash

About Jake

Jake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age.  Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.

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