Alternatives to Amazon Prime Day 2019: Great Deals for Black Friday in July

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As many as 250 retailers are poised to crash Prime Day, which takes place July 15-16, 2019, by offering their own coupons and deals. Below are some of the best alternatives to Amazon Prime Day to find clothing, shoes, accessories and more on sale, during what is quickly becoming July’s Black Friday.

If you’re interested in shopping at Amazon during its prime day sales, the retailer will likely feature deals on its Prime Fashion brands for men like Goodthreads and Buttoned Down, discounts on its Prime Brands for Women like Lark and Ro and Daily Ritual, and from other innovative fashion brands available on

In the spirit of keeping track of critical deals like our favorite Black Friday menswear coupons and discounts, below are discounts and alternative sales to Amazon Prime Day from our favorite innovative clothing brands during what is fast-becoming Black Friday in July.

Photo credit: Photo by Xiaolong Wong on Unsplash


Use code FITSALE to get 30% off everything with free shipping July 12 – July 16, 2019 at menswear startup Bonobos, which is one of our best bets for e-commerce menswear retailers. Take a look inside a Bonobos Guide Shop to learn more.

Charles Tyrwhitt

UK-based retailer Charles Tyrwhitt is having a flash sale with 20 percent off orders of $150 or more; 15 percent off orders of $75 or more; plus free shipping using code FLASHSALE


Costco is hosting a Member Appreciation Savings Event while supplies last on everything from apparel and shoes to tablets and wireless headphones.


Great new, used and vintage apparel, shoes and accessories can be found on eBay. Just ask Putthison, which does amazing eBay roundups of interesting menswear finds. eBay is #Crashingprimeday, organizing a “Crash Sale” July 15-16 to compete with Amazon Prime Day. Watch eBay’s snarky Honest Alexa commercial to learn more:

Happy Socks

Sweden’s Happy Socks is one of the granddaddies of the colorful sock craze. Take 40% off plus free shipping Happy Socks sitewide, no code needed.


Save up to $400 during Indochino’s Custom Suit event.


Richmond-based menswear startup Ledbury is one of our go-to men’s clothing brands and has a large selection of their colorful and unique button down shirts and sharp looking blazers on sale for 30-40% off.


Nordstrom is one of our favorite places to shop thanks to superior customer service and a fantastic online shopping experience that, for example, lets you filter neckties by width. Nordstrom’s Anniversary sale sees its most important discounts of the year. The sale opens to the public July 19 and ends August 4, though Nordstrom credit card holders have early access to the sale beginning July 12.

Old Navy

Old Navy has seemingly endless sales, but on July 15 will discount their entire store by 50%.


Take 40-50% select items from Prana, an interesting brand born in California in 1992 that specializes in active, outdoor, climbing and yoga wear for men and women.

Stag Provisions

The fantastic Austin, Texas-based, curated menswear emporium Stag Provisions launched a summer sale on July 11. It’s unclear when it ends.

Todd Snyder

Entrepreneur Todd Snyder, who maintains an amazing flagship store alongside Madison Square Park in New York, kicked off a summer sale on July 4. It’s not clear when it ends.


The Minnesota-based retailer announced Target Deal Days on July 15-16, which will include discounts on apparel, likely including house brands like Goodfellow & Co. (for guys), a New Day and Universal Threads (for women) and Cat and Jack (for kids).

About Jake

Jake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age.  Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.

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