8 Excellent Clothing Deals During Amazon Prime Day

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Discover the history of Amazon Prime Day, and explore the latest fashion and clothing sales for Amazon’s biggest event of the year.

Amazon Fashion Deals during Prime Day

Amazon’s trademark summer sale began back in 2015 and has grown into a multi-day extravaganza. Amazon Prime Day has become so big that other innovative brands from Huckberry to Todd Snyder to Target have taken to crashing Prime Day to offer alternative sales.

In addition to deals on Kindles and Alexa-enabled devices, Amazon Prime Day has become known for tremendous bargains on Amazon’s Prime Fashion brands for men, women and kids.

For example, during Prime Day 2021, Amazon sliced 30% or more off its Prime Fashion Brands including Amazon Essentials, Buttoned Down and Goodthreads.

The Best Fashion and Clothing Deals During Amazon Prime Day 2023

Amazon has been a little more circumspect about their clothing and fashion deals for Prime Day 2023 than in past years. Last I checked, fashion isn’t one of the featured deals categories splashed across Amazon’s 2023 Prime Day Deals page.

Fashion deals still abound during Prime Day 2023. Check out Amazon’s Prime Day landing page for clothing, and discover deals of up to 40% off or more, including:

Clothing Deals during Amazon Prime Days 2022

To give a sense of how this compares, here are some of the top fashion deals during Amazon Prime’s “Early Access” sale that took place from October 11-12, 2022:

And, during Amazon’s first Prime Day sale in July 2022, here were some of the best fashion deals for men:

  1. Up to 55% off Levi’s apparel and accessories including 505 jeans and cargo shorts.
  2. Up to 39% off Amazon Prime’s Fashion Brands like Amazon Essentials, Goodthreads, iWoo and Stylore.
  3. Nab up to 30% off Ray-Ban and Oakley sunglasses.
  4. Take up to $145 off next generation smartwatches from Fossil, MK and Skagen.
  5. Up to 40% off adidas apparel, footwear and accessories including comfort slide sandals, joggers and much more.
  6. Up to 52% off Amazon Prime Day deals on Crocs.
  7. Get up to 47% off Columbia Sportswear including fleece, waterproof hiking boots and washed out shorts.
  8. Save up to 48% on Dockers.

What is Amazon Prime Day?

Amazon Prime Day is the biggest shopping event in Amazon’s history. At times, sales during Prime Day exceeded Amazon’s Black Friday and Cyber Monday earnings.

Prime Day sees deals on a range of Amazon-branded products like Kindles and Alexa-enabled devices, tremendous bargains on Amazon’s Prime Fashion brands for men, women and kids, and exceptional sales on homewares, apparel, electronics and more from third party brands from Levi’s to JBL.

Amazon Prime Day deals are exclusive to Amazon Prime Members. If you are not a member, sign up for a free 30-day trial of Amazon Prime.

When is Amazon Prime Day?

Traditionally, Amazon holds its Prime Day sale in June or July though, in 2020, amid the pandemic, Amazon delayed Prime Day until October. In 2022, Amazon held two different Prime Day Sales — one in July and another in October.

When is Amazon Prime Day 2023?

Amazon announced that its 2023 Prime Day event will take place July 11-12, 2023. Prime Day Deals officially launch on July 11 at 3 AM Eastern Daylight Time, though there will be plenty of early Prime Day discounts.

Will this be the only Prime Day for 2023? Remember that, in 2022, Amazon also hosted a second Prime Day sale in October.

For 2023, Amazon is offering invitation-only deals like 75% off an Amazon Fire TV, 31% off an Acer i7 Creator Laptop, 44% off a SodaStream, 55% off JBL Live noise-cancelling headphones, and up to 67% off PAIGE jeans and joggers.

The History of Amazon Prime Days

Amazon first launched Prime Day on July 15, 2015 as a celebration of Amazon’s 20th birthday.

It has grown into a multi-day extravaganza. Amazon Prime Day has become so big that other innovative brands are crashing Prime Day to offer alternative sales.

When was Amazon Prime Day 2022?

The first Amazon Prime Day 2022 took place July 12-13, 2022. Advance Amazon Prime Day deals began as early as June 21.

Amazon launched a second Prime Day Early Access sale October 11-12 to kick off the Early Black Friday shopping season.

When was Amazon Prime Day 2021?

Amazon Prime Day 2021 took place June 21-22, 2021, which Amazon only announced several weeks prior on June 2. The company promised “two days of epic savings on more than 2 million deals globally.”

It’s actually more than two days, since Amazon Fashion set up a dedicated landing page for Prime Day fashion deals for men, women and children way in advance of the actual event.

In advance of Prime Day 2021, Amazon had offered a $10 credit to use on Prime Day when you spent $10 on items sold from select small businesses at Amazon from June 7-20.

Remember that deals on these days are exclusive to Amazon Prime Members. If you are not a member, sign up for a free trial of Amazon Prime.

When was Amazon Prime Day 2020?

In 2020, Amazon Prime Day took place October 13-14.

Amazon had postponed its Prime Day event several times in 2020 because of the COVID-19 crisis. (In May, Amazon first decided to postpone Amazon Prime Day 2020 from its normal June-July time frame until September because of the demands on its warehouses stemming from the COVID19 crisis, according to the Wall Street Journal.)

About Jake

Jake is an expert on men’s style and fashion based in Washington, DC. He founded Modern Fellows in 2012 to get to know the entrepreneurs and innovative clothing and lifestyle brands helping men dress sharp in the digital age. He has published hundreds of articles on style and apparel, and regularly interviews small business CEOs and startup founders about industry trends. Jake has written about entrepreneurship, international business and fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine.

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