Post-Thanksgiving sales can be overwhelming, so every year at Modern Fellows I curate the best style, fashion and apparel coupons, discounts and deals for Black Friday and Cyber Monday.

I have been keeping track of Black Friday deals here at Modern Fellows since 2013. It seems to get crazier every year, though some sales are better than others. (It’s been interesting to keep track of how retailers change their pricing — or not — year after year).

Below is a list of my favorite clothing, shoes and lifestyle brands who have announced their Black Friday sales so far, along with a brief history of the day and a recap of deals from 2018 and earlier.

Keep checking this post for the best 2019 Black Friday sales along with a recap of the best deals from years past.

In the meantime, if you’re looking for inspiration for great gifts for guys, check out Modern Fellows’ essential list of 45+ innovative brands that will transform your wardrobe, my absolute favorite men’s clothing, accessory and footwear brands, and more than 30 thoughtful gift ideas for men from unique shirts to colorful socks.

When is Black Friday 2019?

Black Friday 2019 is Friday, November 29, 2019.

When is Cyber Monday 2019?

Cyber Monday 2019 is Monday, December 2, 2019.

Black Friday and CyberMonday deals for 2019

Now that we are just 2 weeks out from Black Friday 2019, some clothing, shoes and fashion brands have begun rolling out previews of, or early access to, their Black Friday sales. (A growing number of companies are turning to snail-mail catalogs as a decidedly analog way of advertising their Black Friday sales and getting customers’ attention in the digital age.) The following fashion and lifestyle brands have announced Black Friday sales so far:

Amazon has pre-Black Friday HoliDeals live. Over the course of the holiday season, I would anticipate deals on Amazon’s growing list of menswear house brands including Goodthreads, Buttoned Down and Amazon Essentials, and Amazon Fashion Brands for Women including Lark and Ro.

Bombas is live with early access to its Black Friday sale. Take 20% off with code HOLIDAY20.

Bonobos — One of my favorite e-commerce menswear retailers has pre-holiday sales online now. (Have a look inside a Bonobos Guide Shop.)

The Dark Knot – Early Black Friday specials are live with 40% off orders over $199 at this luxury men’s neckties, lapel pins, tiebars and more.

Dell Computers has a landing page set up to receive notifications on its Black Friday 2019 sales.

Deo Veritas’ biggest sale of the year is on now: Take 15% off orders under $25 with code BF15. Take 25% off orders over $250 with coupon code BF25.  It’s been a pleasure getting to know Deo Veritas founder Vinnie Sikka and to watch his custom tailoring business grow.

Happy Socks – celebrated Singles Day with 30% off on November 11 [EXPIRED].

Hockerty – Early Black Friday deals are live.  Take 10% OFF Orders above $150; 15% OFF Orders above $250; 20% OFF Orders above $400; 25% OFF Orders above $550; 30% OFF Orders above $800 with code VIPBLACKFRIDAY. Get more background on the company via our review of their basic white dress shirt.

Hugh & Crye – Early access to the DC-based startup’s biggest sale of the year is now live. Buy 1-2 items, get 15% off; Buy 3-4 items, get 35% off; Buy 5+ items, get 50% off. Orders over $100 ship free. Use code HOLIDAY19. Hugh & Crye is one of Modern Fellows’ best options for dress shirts for men, thanks to beautiful fabrics and an innovative fit system.

Lanieri – Until December 2, save up to 30% off selected products from this Italian startup’s fall and winter collection Learn more about the brand, which is backed by storied Italian fabric mills, via Modern Fellows’ review of Lanieri’s made-to-measure suit and look inside the company’s Paris showroom.

Indochino is advertising it’s best prices of the year with its now-live “Black Friday event” featuring suits from $289 from this Canadian startup.

Lands End launched a Black Friday preview with 50% off.

Target, one of my favorite innovative retailers, has released its Black Friday 2019 advertisement. Their offerings as even more accessible this year as the Minneapolis-based retailer rapidly builds out a series of small-footprint stores in cities and alongside college campuses. (Look inside the Tenleytown DC Target and learn more about their flexible format stores.) I like the look of their Goodfellow & Co. line of men’s clothing, which I’m certain will see discounts.

Walmart’s Black Friday preview page is live.

What are the Origins and History of Black Friday?

There are different explanations for how the Friday after Thanksgiving came to be called “Black Friday.”

  1. Employers used the term Black Friday in the 1950s in reference to the large percentage of employees who used a sick day to complete a four-day weekend.
  2. Another explanation is that the Police Department in Philadelphia used the phrase in the 1950s and 1960s about the insane traffic the day generated.
  3. The most common explanation is that the “Black” in Black Friday is a reference to the role in the day in enabling retailers to turn a profit thanks to holiday demand.

Black Friday Deals for 2018 and earlier

As we wait for more Black Friday deals to go live in 2019, take a look below at examples of coupons, promo codes and sales that retailers offered in 2018 and earlier on clothing, accessories, shoes, eyeglasses and other items of interest. Let’s see how the 2019 sales and deals compare to 2018 and earlier.

Ace Marks – Up to 25 percent off gorgeous shoes handcrafted in Italy (2017 deal)

Alexander Noel – Ridiculous deals on attractive men’s dress shoes, as low as $100 with coupons for specific shoe designs available on their website, or take 20% off across-the-board with coupon Alexnoel20.

American Trench – 15 percent off everything with code BLACKFRIDAY2017 from this American-made outfitter (2017 deal)

Amazon – Amazon is rolling out a series of Black Friday deals and has produced a Holiday Gift Guide.

Beckett Simonon – Use code GRATITUDE to nab two pairs of men’s dress shoes for $289, which is “unheard of – even for us,” according to the company. Read more at our review of Beckett Simonon’s Durant oxford dress shoes.

Billy Reid – From 11/21-11/25: 20% off $250; 30% off $500; 40% off $1,000

Black Lapel – Score a free shirt and accessory with the purchase of qualifying suits from one of the best custom online menswear tailors around.

Bonobos – Spend $150+, Take 25% OFF orders of $150 or more; take 30% off orders of $250 or more with discount code DEALWEEK.

Charles Tyrwhitt – 25 percent off plus free shipping with discount coupon SHOWTIME18 from one of our go-to retailers for business menswear basics.

Chene Paris – 25% off shoes “Hand-Made in Spain Inspired By French Timeless Style” using coupon code BLACKFRIDAY25

Cobbler Union – A massive sale of up to more than 50% off luxury mens’ shoes.

The Dark Knot – 40% off sitewide with code BF40 jumps to 50% off orders over $199 with BF50, plus free global shipping on all orders.

Deo Veritas – Take 25% off plus free shipping on orders over $300 or 15% off any size order with codes BF25 and BF15. They tell us that these discounts are the only ones available until next November (2019). These offers expire at 11:59p on 11/25.)

East Dane – Code MORE18 gets 15 percent off $200, 20 percent off $500 and 25 percent off $800.

Eyebuydirect – Buy one pair of frames and get the second free, with code GOBOGO. The offer is valid until 11/30, but combine with free shipping only on Black Friday (11/23/2018) and Cyber Monday (11/26/2018).

Frank And Oak – Take 30% off this Canadian startup retailer’s offerings with codes BLACKFRIDAY30 and CYBERMONDAY30.

Gap – ok, we know, the Gap isn’t a menswear startup, but we really like their boxers. Take 50% off the store plus an addition 10% off with codes available on their website. Start by going through Ebates portal to stack an additional 10% cash back.

Greats Sneakers – Take 30% off this born-in-Brooklyn brand founded in 2007 by Ryan Babenzien and Jon Buscemi that makes “a better sneaker for less,” using “HOLIDAZE” from Black Friday through Cyber Monday.

H. N. White – Take 20% off all ties with discount code BLACKFRIDAY, from this British brand specializing in handmade grenadine, ancient madder, printed silk, woven silk and vintage neckties.

Happy Socks – Up to 40% off socks plus free shipping during #Thanksgivingweek. Plus stack an additional 15% rebate via

Hockerty – 30% off all products using discount code BLACKFRIDAY18.

Hook and Albert – 30% off across the site, including snazzy dress socks, weekender bags and other luxury men’s accessories.

House of Fraser – Up to 60% off a wide selection of goods from our favorite British department store.

The Nines Paris / House of Ties / Maison de la Cravate – 20 percent off sitewide from an amazing Paris-based neckwear retailer using coupon code BLACKFRIDAY (2017 deal)

HuckberryEarly access deals are live; Stay tuned for more.

Hugh & Crye – Up to 40% off using code BFCM18 on menswear staples, including Hugh & Crye’s dapper button down-shirts with innovative custom-like sizing, from one of Washington DC’s premier menswear startups.

Indochino – Save up to $510 on Black Friday from this Canadian startup with code BLKFRI

J Crew – use Black Friday coupon TOGETHER for 40 percent off entire purchase, including doorbusters. (Aside: Since when does J Crew do doorbusters?)

Lanieri – From November 23 – December 2, take up to 30% off all products, including Italian made-suits, button-down dress shirts, overcoats and neckties from this Italy-based startup.

Ledbury – One of our favorite men’s clothing brands has a series of promotions starting before Thanksgiving.

  • Wednesday 11/21 – Friday 11/23 – 35% off shirts (code: THANKFUL35)
  • Saturday 11/24 – 30% off shirts  (code: TURKEY30)
  • Sunday 11/25 – 25% off shirts  (code: FEAST25)
  • Monday 11/26 – 25% off site-wide (no code needed)

Linjer – Up to 50% off men’s and women’s minimalist watches and leather goods from a minimalist design studio (Linjer means “lines” in Norwegian) from co-founders Jennifer Chong & Roman Khan, no promotion code needed

The Lodge – Take 20% off storewide plus get free shipping with coupon code “THANKS” from 11/22- 11/26 at this New York-city based general store for modern men focused on Made in America brands including Coronado Leather, Santa Fe Stoneworks, DSPTCH, Topo Designs, WILT 1862 and American Trench.

M. Gemi – Get 25% off site-wide on gorgeous Italian-made dress shoes for men and women from this impressive startup.

Mott & Bow – Get 35% off orders over $300; 30% off over $200, or 25% under $200 with discount code SHOPEARLY, from this fashion startup that makes “elevated basics” including cashmere sweaters, t-shirts and denim at a “grounded price” for men and women.

Need Supply Co. – Richmond-based Need Supply is offering 20 percent off sitewide with coupon code SHOP20 (2017 deal)

Nordstrom – One of our favorite retailers doesn’t have the biggest sale of the weekend but is offering an additional 20 percent off select sale items. (2017 deal)

North and Mark – 40% off classically-tailored outwear and sweaters made from performance fabrics, designed and made in New York City with code NMBF40.

Oliver Wicks – The biggest sale of the year for this European online custom tailor, using code BLACKFRIDAY at checkout.

Paul Stuart – $100 off $500 of natty, if expensive, menswear with BF100. $200 off $1,000 with BF200. (2017 deal)

Proper Cloth – One of our favorite custom menswear tailors is offering free shipping on all orders through Sunday. (2017 deal)

Shockoe Atelier – Take 15 percent off sitewide from Richmond-based denim experts with discount code BLACKFRIDAY2017 (2017 deal)

Stock Mfg Co. – 11/22 – 11/25 – 30% Off Sitewide and in-store w/ code “BlackFriday30.”

TheTieBar – Free socks with a $40 order from a darling of GQ and one of our favorite places to shop for ties.

Todd Snyder – Take 25% off Todd Snyder and other select brands with coupon code BLACKFRIDAY. Look inside Todd Snyder’s New York City Flagship store, and discover why we think Todd Snyder is one of the best alternatives to J. Crew.

Tailor Stitch – 20 percent off sitewide applied automatically (2017 deal)

Unsimply Stitched – 40% off sitewide with code BF2018 from one of our favorite colorful and unique men’s sock brands. Explore the brand via Modern Fellows’ review of Unsimply Stitched socks and an interview with founder Alex Hendeles.

Velasca – Until November 26, all of Velasca’s well-regarded, handcrafted, Italian-made shoes ring up at 20% off with coupon VELABF20.

Will Leather Goods – 25 percent off sitewide with HOLIDAY18. Ends 11/27/18.

Wittmore – Use code GOBBLE2017 for 25 percent off sitewide

Wolf & Shepherd – Get $100 off $250 or more with coupon code HUNDO from a brand that we think delivers an outstanding combination of looks and comfort.  (See our review of Wolf and Shepherd shoes for more.)

Zenni Optical – Take 20% off sitewide using discount code “BLACKFRIDAY” on one of our favorite affordable alternatives to Warby Parker for prescription eyewear.

About Jake

Jake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age.  Jake has written about entrepreneurship, international business and fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.

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