The 185 Best Cyber Monday and Black Friday 2024 Men’s Clothing Deals on the Internet

I’ve ranked the best Black Friday and Cyber Monday 2024 sales on stylish men’s clothing, shoes and accessories.

The Short Answer: The 15 Best Black Friday-Cyber Monday 2024 Clothing Sales

This post features a very long list of Cyber Monday and Black Friday 2024 sales. Here is a short list of featured Black Friday clothing deals that I’m particularly excited about from brands with which I have had a personal, positive experience.

1. Proper Cloth, one of my favorite online custom tailors on the planet, takes up to 40% off selections from its made-to-measure and ready-to-wear lines of elevated menswear. Modern Fellows’ readers can also get 10% off their first Proper Cloth order. Check out my review of Proper Cloth’s dress shirts to get to know more about the brand and explore 4 favorite picks for the holidays from the company’s staff.
2. Bonobos is one of my favorite menswear brands. Bonobos offers a whopping 30% off (almost) everything during its Black Friday 2024 sale. Have a look inside a Bonobos Guide Shop to learn more about the brand, and see why they are a terrific option for shirt jackets for men.
3. Huckberry is one of the best online retailers of elevated, stylish clothing for men. Huckberry is rolling out a series of Black Friday and Cyber Monday drops featuring limited time deals of up to 40% off products from their house labels like Flint and Tinder, Relwen, Proof, and Greys, and a wide variety of innovative brands like Marine Layer, Holden, Seavees, Danner, Gitman Vintage, Topo Designs, Filson, Baracuta, RRL, Howler Bros, Goruck and more.
4. Todd Snyder offers an excellent 30% Off everything plus up to 60% off sale styles and free shipping with code CYBER30 during its Cyber Monday 2024 sale. See my 4 top highlights from their sale, look inside Todd Snyder’s New York City Flagship store, and discover why I think Todd Snyder is one of the best alternatives to J. Crew for men.
5. Nordstrom – One of my favorite retailers that successfully made the transition to bricks-and-clicks has Black Friday and Cyber Monday 2024 deals of up to 60% off styles for men and women from house labels like Zelle and brands including 7 for Mankind, Acne Studios, AllSaints, Altra, Boss, Brixton, Chubbies, Converse, David Donahue, Dickies, Donald Pliner, Dries Van Noten, Eton, Fear of God, Frye, Good Man Brand, Hart Schaffner Marx, Jack Victor, John Varvatos, LL Bean, Magnanni, Off-White, Paul Smith, Polo Ralph Lauren, Reef, Robert Graham, Rockport, Steve Madden, Ted Baker London, The North Face, Thom Brown, To Boot New York, Vans, Vince, and many more.
6. Indochino, an outstanding omnichannel option for custom tailored suits, has up to 40% off sitewide plus an extra 10% off $399 or more with code CMEXTRA10 for Cyber Monday. Earlier, Indochino had a rolling selection of Black Friday deals, like up to 40% Off Outerwear, 25% Off 2 Luxury or European Suits Bundle, and Door Crasher Shirts From $49. Black Friday and Cyber Monday are great opportunities to go visit an Indochino showroom to get to know the brand.
7. Faherty, which makes elevated, heritage-quality clothing for men and women, takes up to 50% off its greatest hits and sale styles from across its lineup of sustainably-produced, smart casual options, including its Legend Sweater Shirt, Movement Blazer, Sunwashed Pocket Tee, and Stretch Terry 5 Pocket Pants during its 2024 Cyberweek sale. See my interview with Co-Founder Alex Faherty for his advice on the best items to try from his namesake brand.
8. STAG Provisions – Take 20% off across this incredible, Austin-based “modern general store for men” that carries a variety of elevated and heritage menswear brands including American Trench, Carhartt, Filson, Gitman Vintage, Hamilton Shirt Company, Imogene + Willie, Moscot, OAS, Save Khaki, Stetson, Topo Designs, Universal Works, Veja and Wax London.
9. Ministry of Supply – Use code HOLIDAY30 for a 30% discount off orders across their stylish workleisure apparel for men and women. This Boston-based brand features a deep lineup of fabulous workleisure apparel for women and men made from technical fabrics including no-dry-clean dress shirts, machine-washable suits, and no-pill sweaters. Get to know the brand via my interview with Ministry of Supply CEO Aman Advani.
10. Mr. Porter takes up to 50% off select styles during its Black Friday 2024 event. Look for discounts from luxury fashion houses Fear of God, Common Projects, Amiri, Polo Ralph Lauren, Tom Ford, Le Gramme, Thom Browne, Officine Creative, Agnona, Burberry, A.P.C., Reece Cooper, Kingsman, Tod’s, Bass, Visvim, Engineered Garments, Brioni, Canali, Armani, Rubinacci and many more.
11. Away Travel rarely has sales on its luggage. Get 25% off everything including their award-winning carry-on suitcases during their Black Friday and Cyber Monday 2024 sale.
12. Allbirds has a phenomenal 30% off sitewide during their Black Friday 2024 sale. This is a chance to score a deal on their rarely-discounted lineup of sustainably-produced minimalist merino wool shoes for men and women.
13. Vessi is fast-becoming one of my favorite options for waterproof, minimalist knit sneakers for men and women. The sneaker startup is having its biggest sale of the year, slashing up to 40% off during its Black Friday 2024 sale. See why I think their sneakers are an essential casual shoe in my review of Vessi shoes.
14. Beckett Simonon has an incredible 2 pairs of shoes for just $299. I love their stylish shoes and comfortable sneakers. See why I think Beckett Simonon’s shoes, boots and leather sneakers are worth the effort.
15. Outerknown, which is famous for its soft, cozy blanket shirts for men (I love mine), is having a Black Friday-Cyber Monday 2024 promotion of 30% off sitewide (excludes 3rd party products). If you have never tried Outerknown, I highly encourage you to check them out.

Introduction: Keeping Track of the Best 2024 Black Friday-Cyber Monday Sales

I have been keeping track of Black Friday deals and Cyber Monday Sales here at Modern Fellows since 2012, though the standalone days are largely no more.

The pandemic accelerated a trend towards much earlier “Black Friday” sales, some of which started as early as October.

In addition, many Cyber Monday sales stick around through “Giving Tuesday” or later.

In 2024, most “Black Friday” deals will be concentrated around an entire Cyber-Week of sales that stretches from the weekend before Thanksgiving through the Monday after. (A survey by Modern Fellows finds that 79% of clothing brands and retailers launched Black Friday pre-sales by the Monday before Thanksgiving.)

Many retailers offer similar Black Friday sales year after year. While the rest of this article is focused on 2024 deals, you can also compare a history of Black Friday discounts on men’s clothing from 2023, 2021, 2020, 2014, 2013 and 2012.

The Best 2024 Black Friday Deals on Men’s Clothing

Here are my favorite Black Friday deals from stylish menswear companies, ranked with my favorites at the top. (Scroll down for additional sections on men’s shoes, suits, socks and more.) Keep in mind that some companies change their deals throughout the holiday season and the absolute best deals may not come until Cyber Monday.

1. Bonobos has 30% off (almost) everything during its Black Friday 2024 sale. [See more in “the short answer” section above.]
2. Huckberry offers a series of Black Friday and Cyber Monday drops featuring limited time deals of up to 40% off. [See more in “the short answer” section above.]
3. Todd Snyder offers an excellent 30% Off everything with code BLACKFRIDAY30. [See more in “the short answer” section above.]
4. Outerknown takes 30% off sitewide during Black Friday-Cyber Monday 2024.
5. Ministry of Supply – Use code HOLIDAY30 for a 30% discount off orders across their stylish workleisure apparel for men and women. [See the short answer for more.]
6. J Crew takes 50% off sitewide (with some exclusions) for Black Friday 2024. I’ve found that Cyber Week is one of the very few times of year where J. Crew’s t-shirts, chinos and other best sellers are included in the discount.
7. Amazon sports a ton of Cyberweek 2024 deals, including deep Black Friday-Cyberweek discounts of up to 50% off on fashion for men and women on its house labels like Goodthreads and other brands like Levi’s.
8. Levi’s takes 40% off sitewide plus look for additional savings off of sale items.
9. Everlane takes up to 50% off almost everything during their Black Friday 2024 sale for women and men. Find great deals on organic cotton crewneck t-shirts, performance chinos, organic cotton beanies, waffle knit hoodies, sport joggers, slim-fit jeans and cashmere crew neck sweaters and more.
10. Charles Tyrwhitt – One of my go-to retailers for business casual outfits, and one of the best affordable options for dress shirts for men, has 4 dress shirts or polos for an outstanding $179 and 25% off everything else during its Black-Friday-Cyber Monday 2024 sale.
11. Club Monaco takes an amazing 40% off everything during its Black Friday-Cyber Monday 2024 event!
12. Revtown‘ slim-fit “Sharp” jeans are among my favorite jeans in the world. Take 20% off with code BF20 during Revtown’s Black Friday 2024 sale.
13. Pact Apparel, which makes sustainably-produced basics for men and women from organic cotton and other fabrics, has aup to 40% off sitewide for its 2024 Black Friday sale. Pact is a stellar option for basics for men and women, and makes some of my favorite t-shirts and boxers and organic cotton clothing.
14. Billy Reid‘s excellent Black Friday 2024 sale takes 20% off $400; 30% off $800; or 40% off $1,200.
15. Faherty offers up to 50% off its greatest hits and sale styles from across its lineup. [See “The Short Answer” above for more details.]
16. Woolrich, which makes blankets, outerwear, flannels and more for men and women, offers up to 40% off + extra 10% off with purchases over $750 applied directly at cart during its Black Friday and Cyber Monday 2024 sale.
17. The North Face takes up to 30% off select styles during its Black Friday-Cyber Monday 2024 sale.
18. Tommy Hilfiger USA has 50% off everything during their Cyberweek 2024 sale, plus an extra 20% off $200+.
19. Calvin Klein offers 50% off Sitewide, 30% off Underwear, and an extra 20% off $100+ during its Black Friday 2024 sale.
20. NAADAM, which sells sustainably-sourced, luxury cashmere sweaters and accessories for men and women, takes an incredible 40% off most items for Black Friday 2024. I love my cable-knit cashmere sweater from Naadam, which bills its Black Friday sale as “the champaigne of cashmere for prosecco prices.”
21. Untuckit, which makes shirts meant to be untucked and a range of business and smart casual outfits for men, has up to 50% off sitewide during its Black Friday-Cyber Monday 2024 sale.
22. Flag and Anthem – Get Up to 65% when you take 30% off sitewide during its Black Friday-Cyber Monday 2024 sale. Flag and Anthem is a great option for flannel shirts, denim, sweaters and more for men (and women).
23. PrAna, a stylish option for sustainable clothing for men and women, takes 25-40% off sitewide during its Black Friday 2024 sale. The sustainable fashion company makes its clothes from materials like organic cotton, recycled polyester, and technical fabrics, great for hiking, climbing, working out and hanging out. PrAna is a solid alternative to lululemon for activewear and athleisure.
24. Rhone’s 2024 Black Friday Cyber Monday (BFCM) sale is live. Get 25% off everything or 30% off orders of $300 or more from this destination for exceptional athleisure, activewear, basics and commuter button down shirts constructed from technical fabrics.
25. American Trench has its annual sale on for Black Friday 2024: Take 20% sitewide from across its inventory of American-made items. See my long-ago interview with American Trench’s Co-Founder Jacob Hurwitz for more about how this Philadelphia-based brand got its start with an initial American-made trench coat.
26. Bespoke Post is dropping major 2024 Black Friday-Cyber Monday doorbusters and deals all Cyberweek long with up to 40% off. This is a perfect time to discover Bespoke Post’s unique online storefront that features outstanding independent menswear brands and small businesses. Look for labels including Topo Designs, Lems, Knickerbocker, SeaVees, Banks Journal, Devold of Norway, Shoe the Bear, Thrills, Far Afield, Gilded Age, Line of Trade, Native North, Katin, Wax London, Rhythm, Howler Bros, Danner, Jetty, Filson, Forsake, Wren, Lems, Taylor Stitch, Filson, Fieldworth, Bridge and Burn, Richer Poorer, Tentree, Alpha Industries and more.
27. Lands End is offering up to 60% off sitewide (some exclusions apply) during their Black Friday 2024 sale. (Lands End’s promo codes change often but are always featured prominently on their website.)
28. Roots takes up to 60% off during its Black Friday 2024 sale. Check out this global Canada-based outdoors brand warm scarves, beanies, gloves, sweaters and more for men and women.
29. Stio – Get up to 40% off from this active and outdoors-wear brand based in Wyoming during their Holiday 2024 Sale. I have a pair of Stio’s super-comfortable and well-fitting Rivet corduroy pants.
30. Bridge and Burn, which makes small-batch wardrobe staples inspired by and designed in the Pacific Northwest, takes 30% off sitewide during its Black Friday 2024 sale.
31. HAKU Clothing offers up to 50% off 300 items from its curated closet, plus free worldwide shipping for orders over $185 during its extended Black Friday 2024 sale. Discover HAKU Clothing, an Osaka-based clothing retailer founded by Americana apparel enthusiasts, for a rich selection of Japanese brands that are difficult to find outside of Japan, plus a range of heritage-quality American labels.
32. Perk Clothing, the successful Kickstarter-funded startup, takes up to 30% off selections from its lineup of smart casual  tagless cotton t-shirts and office-appropriate “feel good chinos” during its 2024 Black Friday sale.
33. Notre has 25% off everything with code BF25 (though this lifestyle brand remains really expensive.)
34. Wax London is a natty British brand that makes “clothes with character.” Take up to 50% off selections during their Black Friday-Cyber Monday 2024 sale.
35. DSTLD offers 60% off two items or 70% off 3 items during Black Friday 2024. Check out DSTLD for premium denim and super-soft tee shirts for women and men without the luxury retail markup.
36. Lucky Brand offers 30% off denim for their pre-Black Friday 2024 sale. During Black Friday 2023, they took 40% off everything, including denim. Check out the best Black Friday deals on denim for even more discounts on jeans for women and men.
37. DL1961 – Premium denim brand DL1961 takes up to 60% (almost) everything for Black Friday 2024. Look to the family-owned brand, founded by Faisal and Meliha Ahmed in 2008, for sustainably-produced jeans.
38. Warp and Weft, which specializes in sustainably-produced, high-tech denim, has up to 70% off during its Black Friday 2024 sale.
39. Grayers takes 40% off sitewide during its Early Access Black Friday 2024 with code BIGSALE. It’s their biggest sale of the year.
40. North and Mark is offering a 50% off Black Friday 2024 discount across its entire selection of affordable luxury outwear and workleisure clothing made from technical performance fabrics.
41. Madewell takes 40% off your purchase during their Black Friday event. J. Crew’s sister company is an excellent option for men’s denim, sweaters and outerwear.
42. Marine Layer has 25% off EVERYTHING through Cyber Monday 2024 during their “chillest Black Friday sale ever.” Look to Marine Layer for Black Friday and Cyber Monday savings on super-soft, colorful casual and outdoors-inspired clothing.
43. Banana Republic offers 40% off your purchase for Black Friday 2024 (including cashmere).
44. Gap has 40% off everything for Black Friday 2024 (though their deals and discounts change frequently, so check their website for the latest).
45. Old Navy will have a rolling series of Black Friday 2024 deals. At last glance, you could get “almost everything on sale” with deals from $5. During Black Friday 2023, you could take 35% off your entire order, even clearance items, stacked on a range of other discounts on tops, pants and outerwear for men, women and kids.
46. Mack Weldon – Save 20% off of $175, 25% off of $250 or 30% off of $350 during Mack Weldon’s Black Friday 2024 sale.
47. Frank and Oak – The Canadian online clothing store for men offers 40% off everything during its Black Friday 2024 sale.
48. Fair Harbor, which specializes in comfortable and sustainable beachwear, has 25% off for Black Friday 2024.
49. Scotch and Soda offers up to 60% off sitewide during its Black Friday and Cyber Monday 2024 event for men, women and kids.
50. FORLOH, which specializes in American-made technical apparel for camping, fishing, hiking, hunting, watersports and other outdoor activities, takes 30% off for Black Friday 2024.
51. Gymshark‘s excellent 2024 Black Friday sale takes up to 70% off its already affordable activewear and athleisure, and it continues through Cyber Monday.
52. Blade and Blue — Take 15% off up to $99, 20% off $100 and above, 25% off $200 and above or 30% off $300 and above from this unique menswear boutique that focuses on limited-run, mostly-made-in-America men’s apparel. (Try Blade and Blue for everything from button down shirts to neckties to boxer shorts to accessories.)
53. Myles Apparel sports 10% off across its elevated technical-fabric activewear and athleisure during their pre-Black Friday 2024 sale. In 2023, Myles offered 25% off with code FAMILY2023 for Black Friday. Myles was originally a side hustle by the founders of Huckberry and Taylor Stitch, and offers a nice range of joggers, tees, tank tops and knit hoodies.
54. tentree, the Canada-based sustainable fashion brand, offers up to 50% off sitewide during its “Green Friday” sale. Look to tentree for sustainably-produced loungewear, athleisure, t-shirts, sweaters, jackets and more.
55. Outdoor Voices has 30% off everything during their Black Friday sale. Check out OV for their colorful workout and athleleisure clothing for women and men constructed from performance fabrics that are soft to the touch and wick sweat.
56. Columbia Sportswear – The outdoor apparel brand has up to 50% off Black Friday doorbuster deals.
57. Cuts Clothing — CUTS Black Friday 2024 sale takes 30% off sitewide. Try this California-based menswear startup line of professional-looking crewneck, v-neck and henley shirts (and more).
58. Cotopaxi — For Black Friday – Cyber Monday 2024, take 25% off fall and winter favorites from this Utah-based brand that sells colorful outdoor adventure clothing and “gear for good.” (My wife loves their bright fanny packs.)
59. Public Rec, which makes “comfort for anywhere” clothing, takes 25% off everything for Black Friday 2024.
60. American Eagle launched its “Friendsgiving” sale with 30-50% off from its lineup of clothing including jeans for men, women and kids. (Exclusions apply.)
61. BYLT – Take 30% off sitewide from elevated clothing basics brand BYLT, which has launched its Black Friday 2024 sale.
62. Wiesmade takes 20% off sitewide during their great Black Friday 2024 sale. WiesMade is a Petaluma, California-based craft clothier that manufactures jeans and knitwear, which are 100% farmed, milled and sewn in the United States.
63. Pladra Flannel – Take up to 50% off sitewide during Pladra Flannel’s BFCM 2024 sale. Pladra offers high-quality flannels, and was founded by alumni of North Face and JanSport.
64. Paisley & Gray – Save up to 50% sitewide during their pre-Black Friday 2024 sale from this stylish men’s suiting company.
65. Rag and Bone slashes 25% off everything for Black Friday and Cyber Monday 2024.
66. JACHS New York takes up to 80% off plus an extra 10% off orders of $200 or more across its entire website of affordable business casual, outdoor gear, loungewear and more for men and women during its Black Friday-Cyber Monday 2024 sale.
67. Percival, a unique British brand dedicated to “subverting the classics” (and which makes for a great alternative to Burberry for trench coats), takes up to 60% off during its Black Friday 2024 sale.
68. Bluffworks takes up to 50% off during its Black Friday sale. Their signature Ascender Chinos are marked down to $87 from $125.
69. Marmot has 30% off almost everything for Black Friday 2024. Look to Marmot for rainwear, hiking pants, ski and snowboard and more outdoor gear for men, women and kids.
70. Rumpl takes 25% off “gear that sleighs” for Black Friday. Look to Rumpl for blankets for the beach, camping, outdoors and so much more, and learn more with my interview with CEO Wylie Robinson.
71. Saturdays New York City, the New York-based lifestyle brand for men and women, sports 25% off sitewide for Black Friday 2024 with code 25OFF2025.
72. Corridor NYC, “a New York-based, independent brand connecting to love,” offers 25% off its entire site of clothing inspired by color, nature, music, spirituality, and New York life.
73. Vestige, which makes classy t-shirts for grownups designed by artists, takes an incredible 40% off sitewide during its Black Friday 2024 sale. (This is way better than last year.
74. Adapture has 30% site wide + additional 10% off 3+more items from this brand that focuses on on creating products that help people adapt to their individuality and environment.
75. Guess – Grab 30% off Guess’ entire site for Black Friday 2024.
76. Johnnie-O – Spend $200, get 25% off or spend $300, get 35% off, though exclusions apply, during Black Friday at this laid-back California casual brand.
77. Western Rise takes up to 40% off sitewide during its Black Friday 2024 sale. Western Rise specializes in elevated, simple athleisure and everyday wear for men.
78. Texas Standard – 25% off wardrobe essentials for the modern Texas gentleman, including modern Western shirts and Guayaberas, Sport Shirts, Polos, Tees, and Accessories with coupon code BLACKFRIDAY25 during Texas Standard’s Black Friday and Cyber Monday 2024 sale.
79. Primary has 40% off everything during its Black Friday 2024 sale from across its lineup of sweats, tees, and basics for men, women and kids.
80. Twillory, a family-owned, Long Island-based company, takes up to 50% sitewide across its line of dress and business casual clothing during its Black Friday-Cyber Monday 2024 sale.
81. PX Clothing offers 50% off everything across their lineup of LA-inspired casual clothing for Black Friday 2024.
82. Buttercloth –  Save up to 50% sitewide from this company that specializes in soft, performance fabric button down shirts.
83. Jack Archer has its lowest prices of the year for Black Friday and Cyber Week 2024, including its Jetsetter Pants for $79, Legacy Jacket for $99 and Anytime Tees for $29.
84. Companion Denim, which is located in the heart of the Spanish textile industry, takes 20% sitewide and is known for expertly-crafted selvedge denim.
85. Bather, a Toronto-based label, takes 30% off its collection of resortwear for guys.
86. Taylor Stitch – Take 20% off select full priced items and up to 50% Last Call sale items during the Black Friday 2024 sale from this purveyor of classic menswear including knits, flannels, denim and outerwear. I love Taylor Stitch’s Apres Collection.

2024 Black Friday-Cyber Monday Clothing Deals from Online Retailers and Department Stores

1. Bloomingdales takes 25% off a variety of items labeled BLACK FRIDAY. Look for discounts on men’s clothing labels including Boss, Polo Ralph Lauren, Inis Meain, Karl Lagerfeld Paris, Corneliani, PS Paul Smith, Scotch and Soda, John Varvatos and more.
2. Nordstrom has tremendous Black Friday 2024 deals of up to 60% off. [See “The Short Answer” above for more.]
3. STAG Provisions takes 20% off through Cyber Monday across its excellent omnichannel elevated menswear store that carries brands like Anonymous Ism, BEAMS+, Ebbets Far Afield, Field Flannels, Hari Mari, Jack Mason, Miansai, Oxfod Pennant, Schott NYC, Tanner and more. [See “The Short Answer” for additional details.]
4. Redcast Heritage offers 15% off its entire site for Black Friday 2024. Look to this Madrid-based brand for selvedge jeans, heavy flannel shirts, basic white T-shirts and socks and hard-to-find brands including Freenote Cloth, John Lofgren, Kobashi Studio, Loop & Weft, Momotaro Jeans, Nishiguchi Kutsushita, Pras Sneakers, Rogue Territory, The Rite Stuff, Whitesville and more.
5. Uncrate Supply, another excellent place to shop independent and small business fashion brands for men, takes 20% off hundreds of items for Black Friday 2024. Check out menswear labels including Barbour, Woolrich, Sunspel, Alpha Industries, National Athletic Goods, Danner, Minnetonka, Rogue Territory, Reigning Champ, Yasha London, and Common Projects.
6. Macys has their usual smorgasbord of Black Friday deals, including cashmere sweaters for under $60. Look for deals of up to 75% off from menswear labels including from ’47 Brand, 2(X)Ist, 32 Degrees, Armani Exchange, Barr III, Bass Outdoor, Buffalo David Bitton, Calvin Klein, Club Room, Colosseum, Columbia, Cotton On, Effy Collection, INC International Concepts, Polo Ralph Lauren, O’Neill, Quicksilver, Rockport, Society of Threads, Weatherproof Vintage and more.
7. Tuckernuck is a modern online department store for preppy apparel for women and men. For Black Friday 2024, Tuckernuck takes 20% off sitewide, or 25% off orders over $500 or 30% off orders over $1,000. Look for menswear labels including B Draddy, Barbour, Castaway Clothing, Faherty, Fair Harbor, Hudson Sutler, Marine Layer, Peter Millar, Smathers and Branson and more.
8. JC Penny has a ton of Black Friday 2024 deals on men’s clothing brands including J.Ferrar, Levi’s, Puma, Stafford, Izod, St. John’s Bay, Arizona, Champion, Dockers, Xersion, Van Heusen, Citizen, Haggar, The Foundry, Oceanaut, Fila, Invicta, Christian Van Sant and Adidas, plus flannel shirts for under $12.
9. Target, one of my favorite innovative retailers, has released its Black Friday 2024 deals. Their offerings as even more accessible as the Minneapolis-based retailer rapidly builds out a series of small-footprint stores in cities and alongside college campuses. (Look inside the Tenleytown DC Target and learn more about their flexible format stores.) Look for attractive men’s clothing deals on men’s pajamas, sweaters and more, including on Target’s terrific house brands Goodfellow & Co, Original Use, All in Motion.
10. Walmart has announced its Black Friday 2024 Deals extravaganza with large discounts on men’s fashion from brands like Champion, Wrangler, Dearfoams, Reebok, Fossil, Hanes, Orolay and more.

Black Friday-Cyber Monday 2024 Deals on Suits, Ties and Custom Clothing

Black Friday and Cyber Monday offer some of the best deals of the year on off-the-rack and custom suits for men, as well as custom dress shirts, neckties, pocket squares, lapel pins, tie clips and more.

1. Proper Cloth has up to 40% off selected items. (See “the short answer” above for more.)
2. Indochino, an outstanding omnichannel option for custom tailored suits, has a rolling selection of Black Friday deals.
3. Woodies – Save 10-20% off depending on your spend during Woodies’ Black Friday 2024 sale. Woodies is an amazing menswear startup that makes custom casual clothing easy, and in my opinion makes the best performance button down shirts around.
4. Lanieri – Save up to 30% off selected products from this Italian startup’s collection during its 2024 Black Friday event. Learn more about the brand, which is backed by storied Italian fabric mills, via Modern Fellows’ review of Lanieri’s made-to-measure suit and look inside the company’s Paris showroom.
5. Spier and MacKay, a great Canada-based direct-to-consumer option for affordable off-the-rack and custom suits, offers up to 20% off suits, shirts, trousers, knitwear and more during their Black Friday 2024 sale.
6. Hockerty, which makes made-to-measure clothing and shoes for men, is having a Black Friday 2024 event with discounts of up to 25%. Get more background on the company via my long-ago review of their basic white dress shirt.
7. The Dark Knot – Score 30% off sitewide with code BLACK30 or 40% off orders over $199 with code BLACK40 during the Dark Knot’s Early Black Friday sale. Look to this small business for exceptional hand-made silk, knit, grenadine and cotton ties along with bracelets, lapel flowers, cufflinks and more. (They’re one of my favorite places to buy gorgeous men’s ties online.)
8. Mountain and Sackett takes 25% off sitewide off of their neckwear “handmade in New York since 1957” with code BF2024 and released their new holiday ties on November 15!
9. Brooklyn Tailors – Take 20% Off everything. Shop online or in person at Brooklyn Tailor’s Williamsburg location for elevated tailored suits, blazers, slacks and shirts as well as knitwear, coats and more. Brooklyn Tailors has its own stylish line and also carries select high-end brands like American Needle, Cableami, Codis Maya, COrgi, Ettinger, Filippo De Laurentiis, Glenn’s Denim, Harley of Scotland, Joseph Cheaney, Orslow, Rototo and Velva Sheen.
10. Sebastian Cruz Couture takes 50% off sitewide from its selection of unique luxury ties for men during Black Friday 2024.

Black Friday 2024 Sales on Men’s Shoes and Sneakers

Black Friday is an outstanding time to find incredible deals on men’s sneakers, boots and casual and dress shoes. Here are the best 2024 Black Friday and Cyber Monday deals on shoes, sneakers and boots that I’ve found:

1. Beckett Simonon – From November 21 – December 4, Beckett Simonon has an incredible 2 pairs of shoes for just $299.
2. Oliver Cabell has a Cyber Monday and Black Friday 2024 sale with up to 50% off select styles with code BFCM. I can’t say enough nice things about my Oliver Cabell leathers sneakers, and they make a range of comfortable, affordable luxury drivers and other casual shoes for men.
3. Wolf and Shepherd has Black Friday 2024 deals of up to 50% off select styles. In my opinion, Wolf and Shepherd delivers an outstanding combination of looks and comfort for dress sneakers and casual shoes.  (See my review of Wolf and Shepherd oxford shoes and their unique Longwing crossover hybrid sneakers for more.)
4. Vessi has its biggest sale of the year for Black Friday with up to 40% off. [See “The Short Answer” above for more.]
5. Nike – save up to 60% plus get an extra 30% off select styles during Nike’s Black Friday 2024 sale.
6. Nisolo – Save for 40% sitewide with code SITE40 from this sustainable fashion brand’s “intentionally designed, ethically made, fairly priced” shoes for men and women during Nisolo’s Black Friday-Cyber Monday 2024 sale. (I love my Nisolo oxfords.) Peak inside Nisolo’s retail store in Washington, DC to get to know the brand.
7. Allbirds has 30% off everything during its 2024 Black Friday Event. [See “The Short Answer” above for more.]
8. Warfield and Grand has a nice Black Friday 2024 sale with 30% off sitewide using code GIMME GIMME. Check out my review of Warfield and Grand’s stylish and comfortable shoes for men to learn more about this interesting menswear startup.
9. Caswell Boot Co., a Washington, DC-based premium footwear brand that specializes in mixing modern unique leathers with traditional craftsmanship, takes 15% all in-stock items for Black Friday and Cyber Monday 2024.
10. Sutro Footwear has buy 1, get 1 50% off for Black Friday 2024. See my review and interview with Sutro’s Co-Founder about their elevated workboots, which make a great alternative to Red Wing and Wolverine.
11. HELM Boots – Take 35% off HELM’s durable boots designed in Austin, Texas during their best BFCM sale ever.
12. Allen Edmonds’ Black Friday 2024 sale is live with up to 50% off select styles and select shoes priced at $199 and boots at $249.
13. Meermin has up to 50% off select styles.
14. Greats Sneakers offers 30% off everything during its 2024 Black Friday sale.
15. Cole Haan sports up to 50% off almost everything across its lineup of attractive footwear, including their ubiquitous dress sneakers, and more for men and women during its Black Friday – Cyber Monday 2024 sale.
16. New Balance sports up to 40% off select styles styles during its Black Friday 2024 sale.
17. Moral Code is having a 2024 Black Friday sale with up to 50% off its stylish-yet-affordable footwear.
18. Giesswein has Buy 1 Sneaker Get 1 Free during Black Friday 2024. Giesswein is an alternative to Allbirds for merino wool sneakers.
19. Ace Marks – Save up to 40% off during its Black Friday 2024 sale. See why I think Ace Marks’ uniquely stylish shoes are worth the splurge.
20. Velasca – Score 20% off Velasca’s well-regarded, handcrafted, Italian-made shoes during its Black Friday 2024 sale.
21. Superga has their lineup of sneakers for men, women and kids on sale for 30% off during its Black Friday 2024 sale.
22. Cobbler Union takes up to 50% off from its collection of dress shoes and more during its Black Friday 2024 sale.
23. Grant Stone, which makes Goodyear-welted boots and footwear, takes 20% off $400 during their Black Friday 2024 sale.
24. Adidas has a pile of Black Friday 2024 deals of up to 70% off leggings, trefoil crew sweatshirts, racer TR21 shoes, AEROREADY gear, Adilette comfort slides and much more.
25. Zappos has a Black Friday 2024 sale featuring discounts of up to 50% on shoes and clothing from a ton of brands. Look for deals from adidas, Crocs, Reebok, New Balance, Brooks, Hurley, Dearfoams, Theory, Fjallraven, Faherty, Ariat, Merrell, Nevados, Puma, Quicksilver, Levi’s, Rip Curl, Salty Crew, Ecco, Native Shoes, AllSaints, TravisMatthew, Topo Designs, Ted Baker, Vans, Philippe Model and more.
26. Baabuk, a Swiss brand that makes remarkably cozy and comfy wool shoes for men and women, lets you choose your discount during their Black Friday 2024 sale: SHEEP10 saves 10% and Baabuk will donate 20%; SHEEP15 saves you 15% and Baabuk will donate 15%; SHEEP25 saves you 25% and Baabuk will donate 5%.
27. Reebok has up to 70% off during its Black Friday 2024 sale, which is its biggest sale of the year.
28. Wolverine takes 25% off your order and 50% off select styles during their Black Friday 2024 sale.
29. Unmarked, which makes handcrafted leather boots in Mexico, takes 20% off selected items for Black Friday 2024.
30. Bruno Marc shoes takes $10, $20 or $40 off during Black Friday 2024 depending on the spend. Look to New York-based Bruno Marc for dress sneakers and business casual shoes at the intersection of “where formal meets casual.”
31. Taft, which makes unique and stylish handcrafted shoes and boots for men, is having a Black Friday-Cyber Monday 2024 sale with up to 40% off best sellers.
32. Paul Evans, which makes affordable(ish) luxury shoes handmade in Italy, takes up to 40% off select styles during Black Friday 2024. Learn more about the brand with my long-ago interview with Paul Evans’ Co-Founder.
33. Forsake has 30% off everything for Black Friday 2024. Check out this sustainable footwear brand that sells awesome waterproof, breathable sneaker-boots, shoes, boots and slip on sneakers.
34. Tecovas, a nice option for cowboy boots, has 20% off during its Black Friday sale.
35. Scarosso – Get 30% off sleek shoes for women and men made by Italian artisans during this Berlin-based startup’s Black Friday 2024 sale.
36. On, the ubiquitous purveyor of Swiss-made running shoes and performance gear, is discounting last season’s items by up to 40% during their Black Friday 2024 sale.
37. Jack Erwin, a Direct-to-Consumer option for shoes for men and women, has up to 40% off during its Black Friday 2024 sale.
38. Native Shoes, which sells casual, plant-based footwear for men, women and kids from innovative materials derived from pineapples, hevea trees and more, takes up to 50% off sitewide for Black Friday-Cyber Monday 2024.
39. Inkerman takes up to 40% off sitewide for Black Friday 2024, plus use code EXTRA15 for an extra 15% off!

Black Friday-Cyber Monday 2024 Sales on Socks, Underwear, PJs and Basics

Cyber Monday and Black Friday see amazing deals on a range of colorful socks for guys as well as underwear and other basics:

1. Happy Socks takes 30% off everything during its Black Friday 2024 sale. Happy Socks is one of my favorite places to buy colorful socks for men online.
2. Ties.com – Use code TURKEY30 to get 40% off sitewide during Ties.com 2024 Black Friday Sale. Ties.com’s Sock Genius socks are some of my favorite colorful socks on the internet.
3. Unsimply Stitched – Take 40% off during Black Friday 2024 with coupon code BF24. Review why Unsimply Stitched is one of the best options for colorful socks for men. Explore the brand via Modern Fellows’ review of Unsimply Stitched socks and an interview with founder Alex Hendeles.
4. Conscious Step makes fabulous colorful socks with a purpose. Take 20% off sitewide during their Black Friday 2024 sale. See how Conscious Step supports social goals with style.
5. Pair of Thieves makes awesome colorful socks, plus underwear, loungewear, t-shirts and more. Score up to 70% off fun socks, underwear, shirts, loungewear, and more during their Black Friday – Cyber Monday holiday sale.
6. Bombas is taking 20% off everything from its collection of socks, tees and more during its Black Friday 2024 sale.
7. This is J takes up to 50% off selections from its collection of made-in-Canada pajamas and loungewear for men, women and kids during its Black Friday 2024 sale.
8. Camel City Mill takes up to 40% off bundles from its line of Made-in-the-USA socks (more specifically, made-in-North Carolina) constructed from merino wool.
9. Tommy John – Take 40% off sitewide with code BF40 across Tommy John’s well-regarded underwear, long johns and basics for men and women during their Black Friday 2024 sale. See my interview with co-founder Tom Patterson about why underwear can change your life.
10. Dapper Classics is an awesome option for made-in-America dress socks for men and takes 30% off sitewide during its Black Friday 2024 deal.
11. 32 Degrees, the self-described “best value in basics,” takes up to 90% everything during its Black Friday and Cyber Monday 2024 sale. (I own several pairs of 32 Degrees long underwear, which I bought at Costco.)
12. HisRoom, which sells socks, underwear, robes and other basics for men, has up to 50% off for Black Friday.

Black Friday 2024 Sales on Bags, Backpacks, Luggage and Leather Goods

Briefcases and weekenders, as well as carry-on luggage and quality leather goods make great Christmas gifts for guys. Here are some of the best Black Friday and Cyber Monday deals I’ve found on luggage, backpacks and leather goods:

1. Away Travel offers 25% off everything during their Black Friday 2024 sale. [See “The Short Answer” above for more.]
2. Herschel Supply Co. takes up to 40% off and has “daily doorcrashers” during its Black Friday 2024 sale.
3. BillyKirk takes 25% off its lineup of beautiful, American-made bags, briefcases, glasses cases and more with code THANKFUL during its Black Friday 2024 sale.
4. Bellroy, an awesome option for minimalist backpacks for adults, takes 25% off selections. Explore my interview with Co-Founder Andy Fallshaw to learn more about Bellroy’s mission and how their products can help you tame your cords and bring calm to your life.
5. Satchel and Page – Get up to 25% off Satchel and Page’s lineup of gorgeous, heritage-inspired, heirloom quality leather bags and goods during its Black Friday-Cyber Monday 2024 sale. Satchel and Page’s bags and briefcases make a truly gorgeous gift. Get to know the brand via my interview with Satchel and Page Founder Daniel Ralsky.
6. Will Leather Goods – Take 30% off sitewide during their Black Friday 2024 sale.
7. Mission Workshop takes 20% off sitewide from its stellar waterproof bags and technical apparel with code BF24.
8. Nomad Lane – Founded by Vanessa Jeswani and Kish Vasnani, Nomad Lane makes bags and carry-alls to serve the new normal. Take 25% off during their Black Friday 2024 sale including off their “Bento Bag.” See how Nomad Lane pivoted to cater to road trips and work from home needs during the pandemic.
9. Monos Travel, a stylish alternative to Away for carryon luggage, takes up to 30% sitewide for Black Friday 2024.
10. Level8 Cases, which makes gorgeous minimalist luggage, backpacks and organizers, takes 20% off everything for Black Friday 2024.
11. Carl Friedrik, which makes luxury luggage and men’s leather goods, takes 30 percent off site wide for Black Friday 2024.
12. Stuart Lau, which makes premium briefcases and bags, offers its “best prices of the year” during its Black Friday sale. Use code BF2024 for up to 44% off.

Black Friday 2024 Sales on Watches and Jewelry for Men

Cyberweek is an outstanding time to find discounts on watches, necklaces, rings, bracelets and other jewelry for men. Here are some of my favorite Black Friday and Cybermonday deals on men’s watches and jewelry:

1. MVMT – Take up to 60% off sitewide during minimalist watch and men’s jewelry brand MVMT’s 2024 Black Friday sale.
2. Miansai, one of my favorite online destinations for affordable men’s bracelets, takes 25% off sitewide for Black Friday 2024 with code BFCM2524.
3. Original Grain has its best deals of the year during their Black Friday 2024 sale with up to $100 off their timepieces. Founded in 2013, the San Diego-based company is an excellent option for stylish wood watches.
4. Tateossian has up to 40% off selections from its bold necklaces, bracelets, cufflinks, stud sets and other jewelry for men during Black Friday 2024.
5. Linjer – Up to 60% off men’s and women’s minimalist watches and leather goods from this minimalist design studio from co-founders Jennifer Chong & Roman Khan. (Linjer means “lines” in Norwegian.)
6. Vincero Watches takes up to 40% its lineup of bold watches for men and women during its 2024 Black Friday sale.
7. Myka has 40% off from across this unique destination for custom men’s bracelets and necklaces.
8. Undone – Micro-watch brand Undone offers already-affordable (and good looking) watches. During Black Friday 2024, get up to 50% off. Undone lets you customize many of the details of their watches, including hour and minute hands, case, watch face, and case back.
9. Skagen Denmark has up to 40% off select styles during its Black Friday 2024 event.
10. Project Watches is an amazing place but it has gone dark for the moment. In 2023, it had a Holiday Sale that featured up to 60% off exceptionally unique and modern takes on wrist watches.

For more gift ideas, see Modern Fellows’ guides to the best men’s bracelets for every budget and style, affordable watches for men, and where to buy gold chains for guys online.

Black Friday and Cyber Monday 2024 Deals on Luxury Fashion

Black Friday sees a flood of deals, sales and events from luxury fashion labels and high-end men’s clothing retailers including Neiman Marcus, Ssense, and Shopbop with deep discounts off of select items.

1. Neiman Marcus – Use discount code THANKFUL to save up to $500 off, and get 30% extra off sale items, during Neiman Marcus’ 2024 Black Friday sale for women and men.
2. Mr. Porter, one of my favorite online stores to buy high-end clothing for men, takes an extra 15% off sale items during its Black Friday 2024 event. [See “the Short Answer” above for more details.]
3. Ssense takes up to 50% off luxury fashion during its Black Friday 2024 event. Look for deep discounts on modern luxury clothing brands including Fear of God, Our Legacy, Axel Arigato, Marine Serre, Engineered Garments, Vivienne Westwood, RRL, Rhude, Ami Paris and more.
4. Saks Fifth Avenue has a designer sale with Spend $150 to get a $75 gift card, take an additional 25% off select sale styles, and enjoy 15% off “beauty must haves and grooming essentials” for a limited time during the Black Friday 2024 sale. Look for discounts from high-end clothing brands like Alexander McQueen, Balenciaga, Balmain, BOSS, Corneliani, Dolce&Gabbana, Armani, Ferragamo, Greyson, John Varvatos, Off-White, Palm Angels, Rag and Bone, Versace, Zegna and more.
5. Shopbop takes 25% off storewide with code HOLIDAY during their Black Friday 2024 sale. Look for often-hard-to-find high-end menswear brands on discount like Citizens of Humanity, FRAME, Isabel Marant, Lemaire, Maison Kitsune, NN07, Portuguese Flannel, RAILS, Reigning Champ, Sannino, Shoe the Bear.
6. Paul Stuart takes 25% off sitewide during this luxury menswear retailer’s Black Friday 2024 sale, which began on Thanksgiving.
7. Arc’teryx has up to 30% off menswear selections from this high-end performance clothing brand.
8. Aphrodite is having a Black Friday 2024 event: Get a 100 pound voucher for ever 500 pounds spent. Look to Aphrodite for luxury brands like The North Face, Albam, Carhartt, Rains, Ami Paris, adidas, Pyrenex, Colorful Standard, Paul and Shark, CP Company, Fred Perry, Folk, Axel Arigato, Lanvin, Patagonia and more.
9. Coggles has 30% off with code CG30 during its Black Friday 2024 luxury fashion sale.
10. Mytheresa is having a sale with up to 50% off luxury fashion for men and women during Black Friday 2024.

When is Cyberweek 2024?

It’s perhaps more accurate to talk about Cyberweek sales rather than Black Friday and Cyber Monday, since many brands are now offering Black Friday-caliber discounts from the Monday before Thanksgiving through Cyber Monday.

Cyberweek 2024 runs from Monday, November 25 through Monday, December 2.

In fact, some brands may offer early Black Friday deals throughout the month of November and as early as October, though the sales really start to pick up in volume and quality as Cyberweek begins.

When is Black Friday 2024?

Black Friday takes place on the Friday after Thanksgiving in the United States. Black Friday 2024 is Friday, November 29, 2024.

When is Cyber Monday 2024?

Cyber Monday is the Monday after Thanksgiving in the United States. Cyber Monday 2024 takes place Monday, December 2, 2024.

Are There Good Deals on Clothing During Black Friday?

Many clothing and apparel retailers offer their biggest sales of the year during Black Friday and Cyber Monday. Companies including Amazon, Beckett Simonon, Bonobos, Faherty Brand, Huckberry, Madewell, Nordstrom, Outerknown, Target, and Walmart offer their best deals of the year on clothing, footwear and fashion accessories.

Recommendation: If You See a Good Deal, Grab It

While inflation has abated somewhat and we aren’t facing the same extreme bottlenecks at ports as we saw in the immediate wake of the pandemic, higher input costs and a still-tight labor market that led to inventory issues and challenges finding everything from apparel to electronics since the pandemic haven’t fully let up.

My advice? If you see a good deal on something you actually want, buy it before it’s gone.

Is Cyber Monday Different than Black Friday?

While shoppers can snag discounts throughout Cyberweek, up to 35% of clothing retailers offer better deals on Cyber Monday than on Black Friday, according to a survey by Modern Fellows. However, selection may be more limited on sought-after items.

What are the Origins and History of Black Friday?

There are different explanations for how the Friday after Thanksgiving came to be called “Black Friday.”

1. Employers used the term Black Friday in the 1950s in reference to the large percentage of employees who used a sick day to complete a four-day weekend.
2. Another explanation is that the Police Department in Philadelphia used the phrase in the 1950s and 1960s about the insane traffic the day generated.
3. The most common explanation is that the “Black” in Black Friday is a reference to the role in the day in enabling retailers to turn a profit thanks to holiday demand.

Recently, Black Friday Sales Have Started Early

Black Friday sales are starting earlier. The pandemic accelerated a trend towards days and weeks of deep Black Friday-like discounts that start well before Thanksgiving.

As with the past few years, Black Friday 2024 started early. Very early.

• Amazon finished with its Prime Big Deal Days, which ran from October 8-9, 2024. This second set of Amazon “Prime Days” now serves as the unofficial start of the holiday shopping season.
• Target Circle Week returned October 6-12, 2024, kicking off their holiday season discounts.
• Walmart launched deep Holiday Kickoff discounts October 8, 2024.
• In 2020, Amazon started the trend towards extending Black Friday sales into October, kicking off the holiday shopping season very early with its long-delayed Amazon Prime Day extravaganza on October 13-14. Many other major retailers like Madewell and Lands End, followed suit. Walmart expanding Black Friday sales over three separate events in November 2020 and Target began its Black Friday deals in October, “stretching out the savings.” Some small businesses like The Dark Knot, an affordable luxury men’s accessories shop that makes small-batch ties, also launched their own (very) early Black Friday deals.
• In 2021, Nordstrom, Walmart and others launched Black Friday deals and discounts the first week in November. Dozens of other e-commerce brands soon did the same, leading to a “cyber month” of staggered Black Friday discount, sales and deals.

Support small businesses during Black Friday and Small Business Saturday 2024

Amid the COVID-19 pandemic, I was grateful for the chance to interview a number of entrepreneurs about the struggles they faced during COVID-19. Many noted they were surviving thanks to the loyalty of their customers.

Small businesses’ struggles aren’t over however, as inflation, supply chain constraints and labor struggles throw new sand into their gears.

I do my best in this guide to prioritize innovative, small and independent direct-to-consumer brands that I think are worth supporting this holiday season.

What does BFCM stand for?

BFCM stands for “Black Friday-Cyber Monday.” Brands have increasingly been using the acronym as shorthand for sales around the Thanksgiving holiday.

Additional Black Friday Guides and Gift Resources

It turns out that there are often stellar Black Friday deals on prescription eyeglasses from brands like Felix Gray, GlassesUSA.com, and Warby Parker.

I also collected a separate list of Black Friday and Cyber Monday deals on athleisure clothing for men and women. Separately, I keep track of the most massive Black Friday deals on jeans for women and men.

More Resources for Great Clothing Gifts for Guys

If you’re looking for more inspiration for great gifts for guys, check out these resources from Modern Fellows:

1. My essential list of more than 150 stylish menswear brands that will transform your wardrobe;
2. A roundup of impressive athleisure brands for men and women that will keep you comfortable and looking good whether you are exercising or working from home;
3. My absolute favorite men’s clothing, accessory and footwear brands;
4. More than 30 thoughtful gift ideas for men from unique shirts to colorful socks.
5. A list of clothing brands who will send you mail order catalogs as a decidedly analog way of advertising their Black Friday sales and getting customers’ attention in the digital age. (I like flipping through physical catalogs rather than websites.)
6. You can always get your stylish guy a book on fashion. Take a look at my favorite books on men’s style and fashion.

Pin Me Please: The Best Black Friday Deals for Men

Thank you for checking out this guide. If you enjoyed it, I hope you will consider sharing it.