Explore the best options for shopping for clothing online from affordable digital storefronts to exclusive luxury e-commerce platforms.
The Rise of Online Clothing Shops
e-commerce has become a critical part of fashion retail. In the fashion industry, e-commerce has been experiencing a compound annual growth rate of 14.2 percent, and it looks like it will have a valuation of over $672 billion in 2023. Online shopping can offer greater convenience, access to a wider variety of brands and retailers, and the benefit of potentially lower prices. Especially for younger generations, social media also sets trends and fuels purchases.
In 2020, pandemic lockdowns led to a spike in online shopping, though the rate of this sudden growth wasn’t entirely sustained. For example, many Americans still plan to participate in the crush of in-person Black Friday shopping, even as they also take advantage of online Black Friday deals and Cyber Monday specials.
The best online stores thrive by giving people a secure and smooth shopping experience, exclusive online deals, and access to many brands and types of apparel. This article breaks down the best options for shopping online for clothing from the cheapest e-commerce platforms to the most exclusive, high-end luxury retailers online.
The Best Everyday Clothing Stores to Shop Online
These e-commerce platforms are among the best options for shopping for everyday clothing online.
- Nordstrom – This major fashion retailer, which was founded by John Nordstrom in 1901, has stayed competitive with a mix of premium in-house and third-party brands, and it regularly offers exclusive products that can’t be found elsewhere. Men’s apparel ranges from Peter Millar, Nike, and Zella activewear to Oxford shoes from Johnston & Murphy, Florsheim, Salvatore Ferragamo, and Allen Edmonds. For women, a little black dress can come from relatively affordable brands like BP and Open Edit or from luxury powerhouses like Oscar de la Renta, Carolina Herrera, Balmain, and Jason Wu.
- Verishop – Founded in 2018 by Imran Khan, Verishop introduces you to a wide range of independent brands that have been carefully curated and verified. Men can enjoy silk shirts from Harkoi, caps and hats from Beechfield, and jackets from Hudson Jeans, Nimbus, and Banks Journal. For women, the jewelry section alone has thousands of creative designs from brands like Canvas Style, Mazin Jewels, Rivka Friedman, Alexa Martha Designs, and Porter Lyons.
- Zappos – You can buy a lot more than shoes at Zappos, an online retailer founded by Nick Swinmurn in 1999 and sold to Amazon a decade later. Women can find activewear from Hanes, Electric & Rose, and Beyond Yoga and dresses from Lilly Pulitzer, Tommy Bahama, and Vince Camuto. For hoodies and sweatshirts alone, men have many brands to choose from, such as johnnie-O, Armani Exchange, Carhartt, Champion, and The North Face.
- Amazon – Given the seemingly endless options on Amazon, which was founded in 1994 by Jeff Bezos, you may want to look into Prime Wardrobe, which allows you to try on clothes before you pay for them. One of the advantages to Amazon is its extensive range of business casual clothing at relatively affordable prices, like skirts from Urban Coco and Kate Kasin, blouses from Milumia and Blooming Jelly, and men’s pants from Dockers, Lee, and Amazon Essentials. There’s also a range of major shoe brands, such as Skechers, Clarks, Fila, and Keds.
- J. Crew – In 1947, Mitchell Cinader and Saul Charles founded the company that would become J. Crew, an iconic brand with a preppy vibe and celebrity fans. In addition to its own clothing, J. Crew also features curated items from third-party brands, with menswear that includes Barbour wax jackets, Druthers boxers, Marathon watches, and footwear from Birkenstock and Quoddy. Among the recommendations for women are Hatch maternity clothes, Alala athletic wear, Resistor business attire, and jewelry from Odette New York and Melissa Joy Manning.
- Macy’s – The dry goods store that Rowland H. Macy opened in 1858 later became an iconic department store chain with hundreds of locations, most notably Herald Square in New York City. Macy’s offers a variety of well-known brands, and some of the most popular ones for men are Alfani, Michael Kors, Calvin Klein, Polo Ralph Lauren, Tommy Hilfiger, and Hugo Boss. Women’s extensive options include many brands that make great shoes, such as Nine West, Easy Spirit, Dr. Scholl’s, Puma, Reebok, and DKNY.
- Urban Outfitters – This trendy lifestyle company, which was founded in Philadelphia in 1970, has its own fashion labels, and it has launched Urban Renewal, which focuses on vintage and reworked items. Urban Outfitters also sells mostly casual apparel from other brands, like men’s sneakers from ASICS and Nike, including Air Jordans, and men’s hoodies and sweatshirts from Native Youth, Off-White, and Anti Social Social Club. The women’s clothes include floral print dresses from Sister Jane and For Love & Lemons, cute tops from Back Beat Co. and Whimsy and Row, and intimate apparel from Nubian Skin.
- Stitch Fix – With Stitch Fix, which Katrina Lake founded in 2011, a personal stylist sends you boxes of clothes based on your preferences, and you can also order items directly from the site through a personalized store. Whether they’re looking for business attire, athleisure, or beautiful jewelry, women can assemble outfits from a wide range of brands, including Bella Dahl, Michael Stars, Vince Camuto, Kendra Scott, Vero Moda, Madewell, DKNY, Girlfriend Collective, and Beyond Yoga. Men also enjoy many quality brands, such as Scotch & Soda, RVCA, and Faherty.
- Wantable – Founded in 2011 by Jalem Getz, this Milwaukee-based company provides an online subscription service for clothes, allowing you to try on items chosen by a personal stylist. Even though Wantable has a larger variety of clothes for women, male shoppers still enjoy great brands for activewear and other casual apparel, including Grayers, Skechers, Billy Reid, Tasc, Flag & Anthem, and Fundamental Coast. Women’s options range from Gentle Fawn, Mikarose, and Vanilla Bay dresses to leggings and joggers from Marika, Eleven by Venus, and Free People Movement.
- STAG Provisions – In 2009, Steve Shuck and Don Weir opened the first Stag Provisions store in Austin, Texas, providing men with tasteful casual clothes in a homey atmosphere. You can pick out plaid shirts from Gitman Vintage and Portuguese Flannel, cardigans from Schott and Universal Works, and jeans from RRL, Levi’s, and Rogue Territory. With Daughters, which was founded in 2018 by Gwen Riley, Stag Provisions has extended to women’s apparel, and the items range from Atelier Delphine sweaters to jackets from Alex Mill, Carleen, and Kapital.
- Garmentory – Garmentory offers apparel from a wide variety of boutique stores, smaller brands, and independent designers, and it also has resale and vintage items. Founded in 2014 by Adele Tetangco and Sunil Gowda, the online marketplace has a range of menswear from Pop Trading Company, Banks Journal, Armor Lux, Ksubi, and other domestic and international brands. Women’s apparel includes items from Beaufille, Cras, Blush, Joah Brown, Stine Goya, and 360 Cashmere.
- Simons – Founded in 1840 by John Simons, this popular Canadian omichannel retailer offers its own fashion labels along with apparel from other brands. Men can enjoy some of the most popular names in fashion, such as Tommy Hilfiger and Calvin Klein, while also sprucing up their wardrobe with quality items from Tiger of Sweden, Matinique, Blick, and Gant. There’s a similar mix for women, who can select Gucci eyewear, Vivienne Westwood jewelry, and sweaters from Contemporaine and Twik, which are two labels from Simons.
- Tuckernuck – You’ll find a ton of preppy apparel for women and men at Tuckernuck, which was launched in 2012 by Jocelyn Gailliot, Madeline Grayson, and September Rinnier. The menswear, which often has a Nantucket vibe, is made up of brands like Faherty, Barbour, Peter Millar, Fair Harbor, and Marine Layer. For women, the numerous options include Hyacinth House, Matisse, Kate Spade New York, Pomander Place, and athleisure from Addison Bay.
- Huckberry – Richard Greiner and Andy Forch founded Huckberry in 2010 to outfit men with a sense of adventure and a taste for stylish ruggedness. Look to Huckberry for American-made waxed trucker jackets with flannel lining from Flint and Tinder, insulated jackets from Relwen, and pocket T-shirts from Forty Five. There’s also a wide range of boots, loafers, and other shoes from high-quality brands like Rhodes Footwear, Astorflex, Naglev, Red Wing Heritage, Quoddy, Danner, and Lems Shoes. Get to know more about Huckberry and see what Co-Founder Richard Greiner suggests you try.
Best Online Stores for High-End Luxury Clothing
The online e-commerce shops below are among the best to discover exclusive luxury clothing labels for women and men:
- FWRD – This online luxury retailer was founded in 2012 by Elyse Walker, and it currently has Kendall Jenner as a creative director. For inspiration, women can browse through Kendall’s Edit, which includes brands like Rick Owens, Lemaire, Acne Studios, Versace, Saint Laurent, and The Elder Statesman. For excellent menswear, start by checking out Amiri jeans, Thom Browne blazers, and trousers from Marni or Givenchy.
- Net-a-Porter and Mr. Porter – In 2000, Natalie Massenet revolutionized luxury e-commerce for women by founding Net-a-Porter, which was followed in 2011 by Mr. Porter, the influential counterpart for men. On Mr. Porter, the hundreds of desirable brands include Tom Ford, Celine Homme, Gucci, Loro Piana, and Common Projects. On Net-a-Porter, women’s numerous options include blazers from Isabel Marant, cashmere cardigans from Khaite, floral print dresses from Zimmerman, and bags from Balenciaga, Alaia, Bottega Veneta, Loewe, and The Row.
- End – Specializing in high-end streetwear and other casual and expensive apparel, End was founded by Christiaan Ashworth and John Parker in 2005. Men can enjoy hoodies from Maharishi, shorts from Gramicci or Thom Browne, and luxury sneakers from Givenchy, Gucci, Golden Goose, or Balenciaga. End has also expanded into women’s clothing, and the options include Moncler, Burberry, Maison Kitsune, Maison Margiela, Miaou, and Versace.
- 24S – Launched by LVMH in 2017, 24S started as 24 Sevres, a French e-commerce platform selling luxury fashion for women. It has since expanded to men, who can enjoy low-top sneakers from Marni or Lanvin, jackets from Thom Browne or Dries Van Noten, and polos from Tom Ford, Moncler, Woolrich, and Brunello Cucinelli. Women’s many options range from Loewe bags to Dior dresses to boots from Louis Vuitton, Stella McCartney, The Row, and Gianvito Rossi.
- Otrium – When they founded Otrium in 2015, Milan Daniels and Max Klijnstra established an online marketplace where premium brands sell end-of-season clothing at discount prices. Men can buy preppy outfits from Bonobos or Faherty, herringbone shirts from Charles Tyrwhitt, and classy, masculine jackets from Belstaff or Paige. For women, Rachel Parcell and Reiss are among the brands for dresses, Lunya and Barefoot Dreams are two options for nightwear, and there are stylish maternity clothes from Emilia George.
- Neiman Marcus remains an iconic luxury fashion department store though it has been buffeted by bankruptcy during the pandemic. Neimman Marcus has an extensive selection of luxury clothing and footwear labels for women and men including Burberry, lacoste, Moncler, Dolce and Gabbana, Marni, Oscar de la Renta, Valentino, Gorski Tom Ford, Alexander McQueen and many, many more.
- Gilt – With Gilt, which was founded in 2007, you need a membership to access limited-time sales and steep discounts on a wide variety of brands. Women may be able to find great deals on items from luxury fashion houses, like shoes from Manolo Blahnik or Sophia Webster and bags from Valentino Garavani, Fendi, Louis Vuitton, Celine, or Balenciaga. Similarly, men may be able to enjoy slashed prices on Ralph Lauren Purple Label, Balmain, Brunello Cucinelli, and Helmut Lang.
- Selfridges – This high-end, world-famous British department store was founded in 1908 by Harry Gordon Selfridge, an innovative American. For menswear, Ted Baker and Paul Smith are among the highly recommended British brands, and you can also opt for other upscale brands, such as Tom Ford, Oscar Jacobson, and Armani. Women can pick out a chic dress from Maje, outerwear from Burberry or Barbour, and heels from Christian Louboutin, Saint Laurent, or Kurt Geiger London.
- Bloomingdale’s – Founded in 1861 by a pair of brothers, Joseph B. and Lyman G. Bloomingdale, Bloomingdale’s is known best for its luxury offerings and its enormous flagship store in New York City, which has long been a tourist attraction. Top brands like Gucci, Alexander McQueen, Canada Goose, and Hugo Boss are among the extensive selection for men. Women can shop for shoes from Jimmy Choo or Valentino Garavani, pick out handbags from Bottega Veneta or Chloe, and discover gorgeous jewelry from Marco Bicego or Bloomingdale’s own designers.
- Ssense – Pronounced “essence,” Ssense is a Montreal-based global online luxury clothing destnation founded by brothers Bassel, Firas, and Rami Atallah in 2023. Ssense features a staggering number of classic high-end brands like Alexander McQueen, Burberry, and Tom Ford as well as modern luxury clothing brands including Fear of God, Our Legacy, Axel Arigato, Marine Serre, Engineered Garments, Vivienne Westwood, Rhude, Ami Paris and (many) more.
Best Online Shops for Extremely Cheap Clothing
The online stores below are outstanding destinations for exceptionally inexpensive clothing for women and men:
- ASOS – Founded in 2000 by Nick Robertson and Quentin Griffiths, this London-based company became a giant in online fast fashion, selling apparel from its own designers as well as third-party brands. Among the formal menswear are suits from Jack & Jones, Selected Homme, and Twisted Tailor, and the more casual outfits include athletic wear from Adidas and New Balance. Women’s clothes range from Miss Selfridge blouses to swimwear from Billabong and Peak & Beau, and the shoes include Ugg boots and strappy heels from Stradivarius.
- 6PM – If you’re searching for deals on discontinued styles and closeouts, including authentic items from high-end brands, check out 6PM, which started operating in 2007 as a division of Zappos. Bruno Magli loafers, Nautica T-shirts, and watches from Guess, Timex, and Lacoste are all possibilities for men. Women’s apparel includes tops from Eileen Fisher and Juicy Couture, heels from Jessica Simpson and Pelle Moda, and lovely jewelry from Argento Vivo, Kate Spade New York, and Kendra Scott.
- Nordstrom Rack – In 1973, Nordstrom Rack started as a clearance center in the basement of a Nordstrom store in Seattle, and it became popular for selling upscale apparel at greatly reduced prices. Brooks Brothers, Club Monaco, Robert Barakett, and Topman are among the favorite brands for men, particularly for shirts. Women can find great deals on designer bags from Coach and Marc Jacobs, mules from Cole Haan and Steve Madden, and jackets from Guess, Michael Kors, and French Connection.
- Kohl’s – Founded by Maxwell Kohl in 1962, Kohl’s is currently the largest department store chain in the U.S. and appeals to shoppers looking for lower prices. The popular brands for men include IZOD for polo shirts, Under Armour for athletic wear, and Lee, Levi’s, and Wrangler for jeans. Among the women’s options are Gloria Vanderbilt pants, bras from Bali and Playtex, and dresses from Nine West and Croft & Barrow, which is one of Kohl’s proprietary brands.
Best Online Stores for Outdoor Gear and Athleisure
The stores below are exceptional options for finding athletic wear and athleisure for women and men.
- REI – REI is a co-op that was founded in 1938 by 23 mountain-climbing friends, and it currently has millions of members who share a love of outdoor adventure and environmental stewardship. Men’s apparel includes board shorts from O’Neill, insulated outerwear from Arc’teryx and Fjallraven, and hiking shoes from Merrell, La Sportiva, and Adidas. Some of the highlights from the women’s collection are Cotopaxi down jackets, Darn Tough cushioned socks, and winter boots from Baffin, Bogs, and Keen.
- Patagonia – Founded in 1973 by Yvon Chouinard, Patagonia is famous for its well-designed outdoor apparel and its dedication to environmental advocacy, particularly its use of recycled materials. The brand’s Worn Wear program also encourages people to buy used or reworked clothing. Both men and women can enjoy Patagonia’s parkas, rain jackets, sweatpants, joggers, hoodies, sweatshirts, shorts, Retro-X fleece jackets, Nano Puff vests, and Synchilla Snap-T pullovers.
- Moosejaw – If you want well-designed outerwear for hiking, fishing, and snowboarding, you can turn to Moosejaw, which was founded in Michigan in 1992 and bought by by Walmart in 2017. Men and women will appreciate the jackets and coats from brands like Mammut, Mountain Hardwear, Marmot, and Columbia. Other possibilities include women’s sweaters from Fjallraven and Prana and men’s boots from Bogs, Lacrosse, Wolverine, and Danner.
- Public Lands – Dick’s Sporting Goods launched Public Lands in 2021 to furnish people with stylish, high-performing activewear and to support land conservation around the country. Among the menswear is an assortment of protective jackets from Salty Crew, Patagonia, Columbia, and Outdoor Research, plus comfortable and durable pants from brands like Alpine Design, Smartwool, and Carhartt. For women, the many options include Rossignol ski jackets, parkas from The North Face, and sports bras from Lole, Roxy, and Year of Ours.
- Backcountry – In 1996, John Bresee and Jim Holland started Backcountry by selling ski gear out of a garage, and as the company developed into a major retailer, winter apparel continued to be its core product. Backcountry sells its own apparel and items from other well-respected brands, including The North Face, Helly Hansen, Black Diamond, Spyder, Coal Headwear, Burton, and Flylow. The high-quality men’s footwear includes boots from Vans, Columbia, and Salomon, and women will love the colorful socks and beanies from Smartwool.
- St. Bernards – What started out with a passion for skiing blossomed into a more than 40 year journey for this chainlet of Texas-based destination for stylish outdoor gear and clothing. Look to St. Bernard for a well-curated selection of jackets, outerwear baselayers, hats and mittens for the slopes along with a terrific selection of everyday knits and hoodies, denim, shorts, pajamas and more for women and men. St. Bernard features a superb list of stylish and luxury brands including Arc-teryx, Agolde, Bonobos, Brochu Walker, Canada Goose, Faherty Brand, Frauenschuh, Hunter Bell, Rebecca Minkoff, Rails, White and Warren, Saylor, Trovata, Xirena, Stark-x and more under one roof.
These Online Clothing Stores Have Closed
- Thread – Founded in 2012, Thread was a classy British platform that used a proprietary algorithm and personal stylists to guide you to the clothes you like, reducing the amount of time you spend shopping. Men’s options included Marks & Spencer blazers, Charvet ties, John Lewis sweaters, and Garrett Leight sunglasses. Women’s options included a leather jacket from Whistles or Loewe, boots from Hudson and Clarks, and bags from Ted Baker and Vivienne Westwood. Thread closed down abruptly in November 2022 and its intellectual property was acquired by marks and Spencer.
Which Online Clothing Stores Do You Love?
When searching for clothes online, which stores do you turn to? Also, what are the qualities that you look for in a great online shopping experience?
Photo credit: Featured photo courtesy of rupixen via Unsplash
About JakeJake is an expert on men’s style and fashion based in Washington, DC. He founded Modern Fellows in 2012 to get to know the entrepreneurs and innovative clothing and lifestyle brands helping men dress sharp in the digital age. He has published hundreds of articles on style and apparel, and regularly interviews small business CEOs and startup founders about industry trends. Jake has written about entrepreneurship, international business and fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine.
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