Scroll down for the latest updates on Early Black Friday deals and ads on gifts, clothing and more. Stay tuned here for the latest Black Friday 2022 news from Walmart, Target, Amazon, and other small and large retailers.
What To Know About Early Black Friday 2022 Sales
- Early Black Friday sales are live from Columbia, Amazon Prime, Target, adidas, Charles Tyrwhitt, Kay Jewelers and more. Kohls, Walmart, and some small business retailers have separately announced Early Black Friday 2022 sales.
- Last year, 79% of clothing retailers began Early Black Friday sales well before the day after Thanksgiving according to analysis by Modern Fellows.
- Inflation will play a role in holiday 2022 purchases for nearly 80% of holiday shoppers.
- Direct-to-consumer brands often offer the same or similar sales every Black Friday. Review the best 2021 Black Friday sales on athleisure, prescription eyeglasses and menswear to get a sense of what to expect for 2022.
BYLT’s Black Friday Sale is Here Early with 30%
November 5, 2022 – Score 30% off sitewide from BYLT, which has launched its Black Friday sale early. BYLT offers a variety of basics and athleisure clothing for women and men.
Vessi’s “Best of Black Friday” Sales
November 5, 2022 – Vessi, an excellent option for minimalist knit slip on shoes for women and men, is having “Best of Black Friday” specials with new deals in the leadup to Black Friday. Then during their holiday sales, get a $25 gift certificate for every $110 spent on Black Friday.
Check out this review of Vessi’s waterproof sneakers for more about the stylish fashion startup brand.
25% Off Tommy John’s Stylish Basics During Its Early Black Friday Sale
November 5, 2022 – Stylish basics startup Tommy John is taking 25% off during its Early Black Friday sale. Get to know the brand and see why co-founder Tom Patterson thinks that great underwear can change your life.
Sustainable Fashion Brand PACT Launches Early Black Friday Sale
November 4, 2022 – Colorado-based PACT Apparel, which makes sustainable and fair-trade fashion for women, men and kids, is having an early Black Friday sale. Use code EARLYBF at checkout.
Mizzen and Main Takes 20% Through December 2022
November 4, 2022 – Men’s workleisure clothing startup Mizzen and Main is offering 20% off any full-price purchase of $130 or more through December 31, 2022 with discount coupon code MERRYMIZZEN20.
The stylish menswear startup advertises “in office style with WFH comfort” in its mail order catalog and is a phenomenal way to shop extra-comfy business casual clothing.
40% Off Lands End Through November 15
November 1, 2022 – Lands End takes 40% off your order with promotion code GIFTS through November 15.
Lenovo Launches Early Black Friday Doorbusters
October 22, 2022 – Lenovo is having an Early Back Friday Sneak Peak with up to 70% off laptops and more.
Columbia Sportswear Early Black Friday Offers
October 21, 2022 – Outdoor apparel brand Columbia is launching limited new Early Black Friday deals every week with up to 50% off off select styles through November 17.
Amazon Prime Early Access Deals Are Live October 11-12
October 11, 2022 – Amazon went live with its Prime Early Access Deals from October 11-12, kicking off the Early Black Friday deal season, causing a host of other retailers to follow suit with sales. Look for deals at Amazon including:
- Up to 30% off men and women’s clothing from Amazon Prime Fashion Brands.
- Levi’s Jeans for men and women are up to 52% off.
- Up to 63% off Halloween costumes and accessories.
- Up to 41% off shoes from Sperry, Keds and more.
- Up to 37% off Kindle e-reader bundles.
Shop Amazon Prime Early Access deals now.
Charles Tyrwhitt Drops Early Black Friday Deals
October 10, 2022 – Charles Tyrwhitt, one of my favorite places to assemble stylish business casual outfits for men, just dropped Early Black Friday deals:
- New customers: 15% off your orders. Use code NC15.
- Take $50 off your orders over $250. Use code TAKE50.
- Free shipping for orders over $75. Use code SHIPPING.
- Buy 1 chino get the 2nd one 50% off. Use code CHINO.
- Buy 2 or more sweaters and get 20% off. Use code SWEATERS.
- Take 20% off outerwear and shoes. Use code SPECIAL.
GlassesUSA.com Takes 25% Off Ray-Ban Sunglasses, 60% Off Eyeglass Frames for Prime Day
October 10, 2022 – GlassesUSA.com, an excellent option for trying prescription eyeglasses at home, has early Black Friday deals to coincide with Amazon Prime Day:
- 25% Off Ray-Ban, Oakley & Costa Del Mar sunglasses frames with basic Rx lenses with code ICON25 from October 10-11. (Some exclusions apply.)
- 60% Off frames for prescription eyeglasses and sunglasses with basic Rx lenses with code EARLY60 from October 10-13. (Some exclusions apply.)
- Buy One Get One Free (BOGO) for eyeglasses and sunglasses with code BOGOFREE through October 20. (Some exclusions apply.)
- 25% Off contact lenses including Dailies, Air Optix, Acuvue, and more with code CONTACTS25 through October 20.
NAADAM Takes 25-30% Off During Alternative Prime Day Sale
October 9, 2022 – Sustainable cashmere startup NAADAM will offer 30% off recycled cashmere with code RECYCLED30 from October 11-12, and 25% off Cashmere Essentials using discount code ESSENTIAL25 on October 12. NAADAM is a great place to find cashmere sweaters online.
50% off Gap October 14-17 With Credit Card
October 8, 2022 – Gap will host an Early Black Friday deal October 14-17. Take 50% off your purchase when using a Gap Inc. Credit card October 14-17 with code GGRDEALS. Some exclusions apply.
KAY Jewelers Early Black Friday Event October 7-12
October 7, 2022 – Kay Jewelers will host a “Black Friday Early Access Sale” advertising 25-50% off everything from October 7-12, the Ohio-based retailer announced.
Target Early Black Friday Days Launch Today
October 6, 2022 – Target’s Early Black Friday Deal Days are live with up to 50% select toys, TVs and soundbars, up to 40% off kitchen appliances, and up to $150 off Apple Watch, AirPods and more.
Target has a variety of great apparel deals as well: Take 40% off sweats, pj’s, slippers and socks for men, women and kids, as well as up to 40% off outerwear and up to 50% off select adult union Halloween costumes. Also look for targeted deals, like 50% off Saracina home furniture on October 6 only.
Adidas Black Friday Deals Are Live
October 5, 2022 – Adidas has already dropped a ton of Black Friday deals. Look for discounts of 10%-50% off running leggings, trefoil crew sweatshirts, racer TR21 shoes, AEROREADY gear and Adilette comfort slides.
By way of comparison, adidas took 30% off sitewide for Cyber Monday 2021 and offered deals of up to 50% off during their Black Friday 2021 sale.
You can also sign up for Adidas’ adiClub to receive 15% off your next purchase.
REI to Close Stores Every Black Friday “Permanently”
October 5, 2022 – Seattle-based outdoor retailer announced today it would extend its tradition of closing its stores on Black Friday “permanently.” In a press release, REI explained that,
For this Black Friday, and every Black Friday in the future, the co-op will forgo profits and sales at all locations, and instead pay its more than 16,000 employees to enjoy time outside.REI Co-op Announces Permanent Commitment to #OptOutside Movement: Closing Stores on Black Friday … For Good
Kohls Announces “Deal Dash” Days October 11-12 to Compete with Amazon Prime Days
October 4, 2022 – Kohls promised a slew of holiday deals encouraging customers to “shop early, save early.“
From October 6-16, Kohls promises “amazing prices” plus 20% off purchases with additional deals for Kohls card holders. From October 11-12, at the same time as Amazon Prime Early Access sale, Kohls will release additional “special deals” and offer an extra $10 off a $50 purchase.
American Express “Member Week” to Coincide with Prime Early Access
October 3, 2022 – American Express announced today it will host “Member Week” event October 10-14 featuring savings and exclusives for cardholders.
Score a $25 American Express statement credit after spending $75 in a single purchase at select Resy restaurants by December 8, 2022. Amex will also offer shopping deals including the ability to realize up to $150 in statement credits on qualifying purchases from Equinox, Under Armour, Dell, the Container Store, Calm, and HBO Max as well as deals from Alaska Airlines, Finnair, Qatar Airways and other travel providers.
- Discover American Express Member Week deals from October 10-14.
Target Releases Top 50 Toy List for 2022, Holiday Strategy
October 1, 2022 – Target has released its “Bullseye’s Top Toys” list presented by FAO Schwarz for 2022. The list includes Pop It! light up fidgets, Marvel Black Panther Wakanda Forever dolls, Xbox Series S Console and exclusive offerings from Barbie, Animal Planet, Jurassic Word, Magic Mixies, LOL Surprise, and Melisa and Doug.
The Minneapolis-based retailer also published its 2022 Holiday Toy Strategy, calling its assortment “more magical and nostalgic” than ever, pointing to exclusives and a multi-year partnership with FAO Schwarz.
- Explore Target’s 2022 Top Toys List and monitor Target Deal Days savings page for deals from October 6-8.
Record Store Day Black Friday 2022 to See Exclusives, Early Access to New Vinyl
September 30, 2022 – Black Friday 2022 will see new music releases from high-profile artists including Brandi Carlile and exclusive vinyl drops at Independent Record Stores via a special promotion.
The goal of Record Store Day (RSD) Black Friday is to “subvert the Black Friday model slightly,” focusing on enticing customers into indie vinyl stores with exclusives, early access, and small run and regional cuts.
Look for a double-LP colored vinyl release of Brandi Carlile’s new “In the Canyon Haze” as well as special releases from Juliana Hatfield and Emma Swift, the Jerry Garcia Band and many more.
“Everything you find in a record store (or on a record store’s website) would make a great gift for someone,” the RSD Black Friday organizers observe.
Amazon Announces October Prime Early Access Sale
September 26, 2022 – Amazon announced it will host a Prime Early Access Sale from October 11-12, 2022. This is a second go-round of the Seattle-based retailer’s Prime Day sale and is poised to help kick off Early Black Friday holiday shopping in 2022.
Expect Amazon’s Prime Early Access sale to feature deep discounts on Amazon’s private label products including Prime Fashion brands for men and women as well as discounts from major retailers across computers, electronics, apparel, home goods and more.
- Browse the Amazon Prime Early Access Ads.
- Amazon Prime Early Access is for Prime Members only. Sign up for a free trial of Amazon Prime.
Menswear Startup The Dark Knot Launches Early Black Friday 2022 Specials
September 24, 2022 – The Dark Knot kicked off Early Black Friday Specials early this year. The Dark Knot offers affordable, luxurious hand made silk, knit and grenadine ties as well as pocket squares, leather & beaded bracelets, colorful socks, scarves, slim wallets, money clips, tie bars, cufflinks and lapel flowers.
- Take 30% off sitewide at The Dark Knot, including on sale items, with discount code BLACK30.
- Get 40% off The Dark Knot orders over $199 with coupon code BLACK40
Walmart Reveals Holiday Guarantee, Early Black Friday 2022 Plans
September 22, 2022 – Walmart telegraphed that it would make “significant price investments” and offer thousands of additional Rollbacks during the Christmas 2022 shopping season across toys, home, electronics, beauty and more gift categories.
Walmart will add 1,400 new toys to its inventory including collector pieces from Star Wars, Barbie and Transformers.
The Arkansas-based retailer also outlined a new Holiday Guarantee to allow eligible purchases made from October 1 to be returned through January 31, 2023, as well as a new curbside returns option and and a “Return Pickup From Home” service for Walmart Plus customers.
Target Announces October Deal Days, Exceptional Holiday Price Match Guarantee
September 22, 2022 – Today Target announced that its Early Black Friday savings will start sooner than ever with “the biggest Target Deal Days event yet” from October 6-8, 2022. The Minneapolis-based retailer also touted its “industry-leading holiday price match guarantee,” whereby Target will price-match purchases from October 6 all the way through December 24.
Walmart Releases 55 “Top Toys” List for 2022
August 30, 2022 – Bentonville, Arkansas-based Walmart announced its 55 top toys for the 2022 holiday shopping season today. The list includes holiday toys from brands including LEGO, L.O.L. Surprise, Pokemon, Squishmallows, Nintendo, Cocomelon, Jurassic World, Paw Patrol, and Magic Mixies.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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