Get a glimpse inside the most recent guideshop from menswear startup retailer Bonobos in Washington, DC’s Shaw neighborhood.
What is a Bonobos Guideshop?
Before exploring the Shaw guideshop, let’s explore the concept of Bonobos’ Brick and Mortar 2.0 concept. Here’s a video guide to understanding Bonobos’ guideshops:
Inside Bonobos’ Guideshop in Shaw, Washington, DC
Like their other neighborhood and national options, the Shaw guideshop offers a range of merchandise to touch and try on.
Unlike traditional retailers, however, Bonobos doesn’t stock inventory onsite.
Customers get to feel and try on the merchandise. When you find something you like, you can order it in the shop and have it sent directly (and quickly) to you home.
Bonobos is a leader in this inventory-less retail showroom concept and is helping to shape the future of malls and Brick-and-Mortar 2.0.
Expect a range of the company’s signature washed chinos, along with a heavy selection of button-down shirts, suits and neckwear and a rotating cast of seasonal wear and accessories.
The staff is accommodating but not overly solicitous — ready to help but also willing to leave you alone if you just want to look.
Photos taken with permission.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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