Look Inside Bonobos Guideshop in Shaw DC

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Get a glimpse inside the most recent guideshop from menswear startup retailer Bonobos in Washington, DC’s Shaw neighborhood.

What is a Bonobos Guideshop?

Before exploring the Shaw guideshop, let’s explore the concept of BonobosBrick and Mortar 2.0 concept. Here’s a video guide to understanding Bonobos’ guideshops:

Inside Bonobos’ Guideshop in Shaw, Washington, DC

Menswear startup retailer Bonobos has invested heavily in the DMV, starting with a temporary pop up on Bethesda row, followed by permanent outposts in Georgetown and Bethesda.

Its newest investment comes via a modern storefront in DC’s booming Shaw neighborhood amid fellow retail entrepreneurs Frank and Oak, Warby Parker and Bucketfeet.

(Look inside Frank and Oak’s store in Shaw.)

Like their other neighborhood and national options, the Shaw guideshop offers a range of merchandise to touch and try on.

Unlike traditional retailers, however, Bonobos doesn’t stock inventory onsite.

Customers get to feel and try on the merchandise. When you find something you like, you can order it in the shop and have it sent directly (and quickly) to you home.

Bonobos is a leader in this inventory-less retail showroom concept and is helping to shape the future of malls and Brick-and-Mortar 2.0.

Expect a range of the company’s signature washed chinos, along with a heavy selection of button-down shirts, suits and neckwear and a rotating cast of seasonal wear and accessories. Bonobos is an extremely strong choice for a wide range of dapper business casual outfits for men.

The staff is accommodating but not overly solicitous — ready to help but also willing to leave you alone if you just want to look.

Photos taken with permission.

About Jake

Jake is an expert on men’s style and fashion based in Washington, DC. He founded Modern Fellows in 2012 to get to know the entrepreneurs and innovative clothing and lifestyle brands helping men dress sharp in the digital age. He has published hundreds of articles on style and apparel, and regularly interviews small business CEOs and startup founders about industry trends. Jake has written about entrepreneurship, international business and fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine.

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