Digital retail startups have blossomed over the past five years, but continue to wrestle with how to overcome an inherent-limitation to their model: a lack of a physical presence where customers can interact with their products and get a feel for the company. In response, some menswear entrepreneurs are banding together to create new retail channels to attract a broader customer base.
News
Bonobos to Launch Permanent Guideshop in Bethesda
Online menswear retailer Bonobos continues to expand its brick-and-mortar presence. On July 20, the startup will open the doors of a permanent guideshop in Bethesda, Maryland, and will also launch in Austin, Texas later this summer.
Suit Supply to launch new label, menswear “speakeasy” in New York
Menswear start-up Suit Supply is launching a new luxury label to be featured in a speakeasy-style boutique attached to the company’s New York flagship location, head of U.S. operations Nish De Gruiter told Modern Fellows in an interview. An August 2013 launch is planned for the new shop, which will have its own floor and entrance alongside Suit Supply’s current location at 453 Broome Street.
In Raleigh, Lumina Clothing Showcases American Manufacturing and Southern Style
Founded in 2009, North Carolina-based startup Lumina Clothing opened a flagship store in downtown Raleigh in November 2012, which showcases their growing line of men’s clothing and accessories along with a selection of complementary products from up-and-coming American manufacturers. Modern Fellows took a tour during a recent visit to the Triangle
Celebrating Milestones, Start-ups American Trench, Black Lapel and Peter Field Look Ahead
Circling back with three start-ups that celebrated milestones in recent weeks, Modern Fellows looks into life after successful Kickstarter campaigns and how to build a community in the global digital marketplace:
Inside the Indochino Traveling Tailor’s Visit to Washington DC
The gang from Indochino, including CEO Kyle Vucko and President Heikal Gani, has arrived in Washington. From March 2nd through the 10th, the company’s tailors and stylists will show customers around their product line of suits, shirts and accessories and take measurements out of Living Social’s 918 F Street NW location.