Get the sustainable running shoe collaboration between Adidas and Allbirds before they’re gone.
Iconic sneaker brand adidas has teamed up with sustainable knit footwear startup Allbirds to produce an innovative, plant-friendly running shoe at scale.
In an excellent example of two sustainable fashion brands coming together, the Adizero x Allbirds 2.94 kg CO2e is “a personal best for both brands” that gets carbon emissions below 3 kg CO2e per pair.
The shoes utilize bio-based EVA foam, an exceptionally lightweight outsole made from 10% recycled rubber. The uppers are constructed 77% recycled polyester and 23% natural lyocell while the lining, laces and embroidery rely on 100% recycled polyester.
Allbirds and adidas introduced other innovations, including a “nutrition list” on the tongue of the shoe that calls out the carbon footprint of the shoes throughout its lifecycle, and the tangram design method that creates as little scrap as possible in assembly.
The collaboration is meant to demonstrate that the company can produce these shoes at scale, rather than in limited quantities, and at an accessible price point.
How much do adidas x Allbirds sneakers cost?
At $120, the Adizero x Allbirds 2.94 kg CO2e sneakers aren’t super-expensive and they’re going fast.
The sustainable sneakers are available in four new colorways: Core Black/ Bliss, Cloud White/ Carbon, Core Black/ Acid Red and Allbirds’ exclusive multi-hued colorway. The shoes are colored without dye utilizing a process that utilizes each material’s natural color and minimize water consumption.
The Allbirds-exclusive colorwheel for men is already sold out on the Allbirds’ website. (A few women’s sizes are still available as of this writing.)
Other colors are available as of this writing, so strike fast before they’re gone.
The Adizero x Allbirds 2.94 kg CO2e builds on Allbirds and adidas’ partnership that began with the May 2021 announcement of a Futurecraft.Footprint sustainable running shoe.
Those first editions of sustainable sneakers were sold in limited quantities in December 2021.
Find even more sustainable shoes at adidas.
Photo credit: Photo courtesy of Allbirds
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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