Indochino and the W Hotel Washington, DC are hosting a limited time pop up. Here are the details.

Canadian based made-to-measure startup Indochino launched a temporary pop-up at the Hotel W in Washington DC.

It runs from 11:00AM until 7:00PM on Friday, January 24 and Saturday, January 25, 2020.

I had a chance to attend their launch event on January 23, where I took the pictures featured here.

The pop up is part of an ongoing series of temporary fashion engagements presented by the W Hotel under the banner of Runway Ready.”

Under this Runway Ready umbrella, the fashion-conscious W is hosting temporary pop-ups and meet-and-greets every couple of weeks with local DC brands and national (and international) brands with a local presence.

Indochino is no stranger to pop ups.

I had a chance to meet their former CEO and visit their Traveling Tailor concept several years ago as the digital-native brand tested out alternative ways to get their product and mission physically in front of customers.

I’ve had a chance to follow Indochino over the years and have been impressed by their willingness to test out new retail concepts and raise the profile of their digital brand.

Through their online presence, pop ups, mailings and a growing network of permanent retail showrooms around the United States, they are making custom, made-to-measure suiting more accessible for current and future customers.

Come visit the W at 515 15th Street NW in Washington, DC before it closes.

If you blink and miss the pop up, you can always stop by their permanent showrooms in Tyson’s Galleria, Bethesda Row or Georgetown.


About Jake

Jake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age.  Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.

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