Cremo Grooming at SXSW

Mike Boone and Kyle Schroeder founded The Cremo Company in 2005, initially inspired by a desire to create the perfect shaving cream.

Based in Santa Monica, California, the company kitted out an awesome old trailer and  set up shop near the convention center in Austin during SXSW.

I had a chance to try their shaving cream (thanks to the sample Cremo provided in Austin). It lacks SLS and other artificial foaming agents, so it’s slick rather than foamy, but makes for a super close shave. And it has a pleasantly subtle and mercifully not overpowering citrus scent.

About Jake

Jake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age.  Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.

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