Mike Boone and Kyle Schroeder founded The Cremo Company in 2005, initially inspired by a desire to create the perfect shaving cream.
Based in Santa Monica, California, the company kitted out an awesome old trailer and set up shop near the convention center in Austin during SXSW.
I had a chance to try their shaving cream (thanks to the sample Cremo provided in Austin). It lacks SLS and other artificial foaming agents, so it’s slick rather than foamy, but makes for a super close shave. And it has a pleasantly subtle and mercifully not overpowering citrus scent.