Custom SXSW Socks via Sock Fancy

It was nice running into Sock Fancy at SXSW, an Atlanta-based startup founded by friends Futhum Tewolde and Stefan Lewinger in 2013 that we’ve had on our list of the best places to purchase colorful men’s socks online for some time now.

Sock Fancy offers a monthly subscription via Amazon or at its own website. (As we’ve pointed out before, we think a sock subscription is a great gift for father’s day.)

At SXSW, their crew was advertising another part of their business: custom socks for corporations and private events. They were nice enough to give Modern Fellows a pair of SXSW socks pictured here.

Our quick take: They’re super-soft and comfortable, and we thought the SXSW branding came out nicely.