Austin-based menswear startup Penny Luck Shoes set up its Hummer at the SXSW trade show in March 2019.
Brothers Brian and Mark Munoz were on hand to showcase their unique brand and goal to support veterans. Penny Luck is strong on boots, featuring a range of cap toe boots, chelsea boots, chukka boots and super-unique triple-monk boots, as well as derbies, double monks and penny loafers.
You can customize the penny that rests in sole, and “wear your luck everywhere you go.” Their shoes and boots cost $294 and up as of this writing.