Austin-based menswear startup Penny Luck Shoes set up its Hummer at the SXSW trade show in March 2019.
Brothers Brian and Mark Munoz were on hand to showcase their unique brand and goal to support veterans. Penny Luck is strong on boots, featuring a range of cap toe boots, chelsea boots, chukka boots and super-unique triple-monk boots, as well as derbies, double monks and penny loafers.
You can customize the penny that rests in sole, and “wear your luck everywhere you go.” Their shoes and boots cost $294 and up as of this writing.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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