Penny Luck Shoes at SXSW

Austin-based menswear startup Penny Luck Shoes set up its Hummer at the SXSW trade show in March 2019.

Brothers Brian and Mark Munoz were on hand to showcase their unique brand and goal to support veterans.  Penny Luck is strong on boots, featuring a range of cap toe boots, chelsea boots, chukka boots and super-unique triple-monk boots, as well as derbies, double monks and penny loafers.

You can customize the penny that rests in sole, and “wear your luck everywhere you go.” Their shoes and boots cost $294 and up as of this writing.


About Jake

Jake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age.  Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.

Innovative Brands in your Inbox

Sign up to discover impressive entrepreneurs and innovative brands.

Other cool stuff:

* Upgrade your work-from-home wardrobe with comfortable yet professional-looking workleisure clothing made from stretchy performance fabrics.
* Try these impressive digital native brands for your next Zoom shirt. (Because you need a new Zoom shirt.)
* Find 21 Alternatives to Warby Parker that also let you try on prescription eyeglasses at home.
* The Essential List: These 78 innovative menswear startup brands will transform your wardrobe
* Get $50 off your first suit at Black Lapel, one of my favorite online custom tailors.
* Discover why these 17 innovative menswear brands are among my favorites.
* Browse my favorite men's style books.
* Discover the best places to buy unique and colorful socks online.
* Check out these gorgeous, affordable watches with numbers.
* Score $20 off your first shirt at Proper Cloth, one of my favorite online custom shirtmakers.