Marie Kondo would be proud of the folding work done at men’s shirts startup retailer Untuckit. Staff does an excellent job folding, stacking and enabling clothes to spark joy for consumers.
This bright orange, blue and grey flannel is from their Boca Raton location and is meant to be worn untucked.
The direct-to-consumer e-commerce brand is establishing an ever-growing network of retail stores across the United States (including several Untuckit shops in Maryland and Virginia in the DMV).
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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