24 Hours in Denver, Featuring Homer Reed — and Snow

This post may contain affiliate links. Learn more.

Homer Reed Denver StorefrontOn a quick and unexpectedly snowy May trip to Denver, Modern Fellows caught up with the gentlemen of Homer Reed. Longstanding independent menswear stores are an increasingly-rare breed these days, so it was nice to meet a group of professionals who were optimistic about their economic prospects and enthusiastic about their product mix.

Homer Reed

Denver boasts a number of intriguing menswear entrepreneurs: Besides Homer Reed, see Ratio Clothing’s custom shirting, Topo Designs‘ gear, Winter Session’s bags and accessories, Andrisen Morton’s upscale menswear, and MetroBoom’s one-stop self-improvement shop; but, short on time and further slowed by the snow, I headed from my base at the Magnolia Hotel on 17th Street to see Bill Folk and his colleagues.

Bird Dog Bay ties at homer reed denver

Across from the Brown Palace in downtown, Homer Reed is a Denver institution dating back to 1951, when Homer Edwin Reed, father of current owner Mark and stepbrother Bill, set up shop.

One of the challenges facing operations that have been around for as long as Homer Reed is how to evolve in the face of changing trends without alienating your core customers.  Call it avoiding the JC Penny effect.

Bow ties at homer reed in Denver

Homer Reed is doing an admiral job of working to strike the right balance.  The store is heavy on traditional and preppy menswear staples — like Hickey suiting and Robert Talbott shirts and ties — but doesn’t feel staid.

One of the reasons is that the owners have embraced new designers that fit with their traditional or preppy aesthetic.  They carry Boulder-designed Carrot & Gibbs bow ties, Bird Dog Bay neckties from Chicago entrepreneur Steve Mayer, and Cape Cod-casual wear from Bill’s Khakis and Southern Tide.  As a result, Bill says he has built relationships with children of the men that his dad suited up.

Carrot and Gibbs bow ties at homer reed in denver

Elsewhere in Denver, for dinner and a drink, check out Euclid Hall on Larimer Square near the Pepsi Center, which boasts a terrific draught list full of Colorado brews and well-executed “innovative pub food.”  Their roasted cauliflower salad, spicy with a shishito pepper marmalade, is remarkably complex and one of the best dishes I have eaten in a while.  I washed it down with a pint of Telluride Brewing Co. Face Down Brown and, with baseball on in the background, watched the snow fall outside.

Roasted Cauliflower Salad at Euclid Hall Denver
Roasted Cauliflower Salad at Euclid Hall Denver

 

Homer Reed's Golf Buddies
Homer Reed’s Golf Buddies
Homer Reed's window dressing.
Homer Reed’s window dressing.
Inside Homer Reed
Inside Homer Reed

 

 


About Jake

Jake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age.  Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.

Innovative Brands in your Inbox

Sign up to discover impressive entrepreneurs and innovative brands.

Other cool stuff:

* Upgrade your work-from-home wardrobe with comfortable yet professional-looking workleisure clothing made from stretchy performance fabrics.
* Try these impressive digital native brands for your next Zoom shirt. (Because you need a new Zoom shirt.)
* Find 21 Alternatives to Warby Parker that also let you try on prescription eyeglasses at home.
* The Essential List: These 78 innovative menswear startup brands will transform your wardrobe
* Get $50 off your first suit at Black Lapel, one of my favorite online custom tailors.
* Discover why these 17 innovative menswear brands are among my favorites.
* Browse my favorite men's style books.
* Discover the best places to buy unique and colorful socks online.
* Check out these gorgeous, affordable watches with numbers.
* Score $20 off your first shirt at Proper Cloth, one of my favorite online custom shirtmakers.



1 thought on “24 Hours in Denver, Featuring Homer Reed — and Snow”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.