Take a look inside online retailer Frank and Oak’s showrooom in the Shaw neighborhood of Washington, DC. Located in the Shay, a gleaming, recently-build mixed-use tower at 1924 8th Street NW, the showroom continues the Canadian menswear e-commerce’s foray into brick-and-mortar retail.
Co-founded by CEO Ethan Song and COO Hicham Ratnani in February 2012, Frank and Oak aims itself at young professionals with clothing that hovers somewhere between streetwear and business casual.
The Montreal-based company began as an online-only brand but today is continuing a trend towards blending e-commerce with physical storefronts and showrooms paved by the likes of Bonobos, Richmond-based Ledbury, and Warby Parker. (In fact, both Bonobos and Warby Parker have taken up residence in Shaw as well.)
Frank and Oak’s DC showroom showcases a rotating selection of the company’s shirts, knitwear, sweatshirts, denim, swim and underwear and menswear bags, neckties and accessories. Frank and Oak also features a selection of business suits online, though they are not prominently displayed in the DC showroom.
Prices are relatively affordable, with dress and casual pants coming in at under $100 (and in some cases under $50), t-shirts under $30 and neckties for around $30.
DMV residents can check out the Canadian menswear startup that builds itself as offering “innovative styles for the creative generation” and “a platform for our ever-growing community of dreamers and makers.” Customers can arrange an appointment with a “style adviser” to learn more about the brand and its clothes.
Photos taken with permission.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
Other cool stuff:* Upgrade your work-from-home wardrobe with comfortable yet professional-looking workleisure clothing made from stretchy performance fabrics.
* Try these impressive digital native brands for your next Zoom shirt. (Because you need a new Zoom shirt.)
* Find 21 Alternatives to Warby Parker that also let you try on prescription eyeglasses at home.
* The Essential List: These 78 innovative menswear startup brands will transform your wardrobe
* Get $50 off your first suit at Black Lapel, one of my favorite online custom tailors.
* Discover why these 17 innovative menswear brands are among my favorites.
* Browse my favorite men's style books.
* Discover the best places to buy unique and colorful socks online.
* Check out these gorgeous, affordable watches with numbers.
* Score $20 off your first shirt at Proper Cloth, one of my favorite online custom shirtmakers.