Discover over 100 stylish men’s clothing brands and direct-to-consumer online fashion retailers to transform your wardrobe. (The online menswear brands also offer thoughtful gift ideas for guys.)
The entrepreneurs behind the stylish men’s clothing brands below offer fresh takes on everything from suits, business casual attire, and dress shoes to athleisure, denim, leather sneakers, watches and more to upgrade your office, work-from-home and casual wardrobes.
I have separated the stylish men’s clothing companies below into several distinct lists, starting with general menswear brands and moving through online custom clothing for men, dress shoes and sneakers, watches, accessories, grooming products and eyeglasses.
You can use the overview below to navigate through this article.
While all of the online options for stylish men’s clothing stores below are innovative and intriguing, the companies in bold at the top of each list are Editor’s Choices.
That means I’ve had a personal, positive experience with the brand. (You can read more about my experience with these brands via the inline links below.)
Stylish men’s clothing brands
The brands on this first list are general, all-purpose men’s clothing brands. The menswear brands below variously sell everything from t-shirts to flannel shirts to chinos to off-the-rack suits.
For more in-depth coverage of many of the brands below, explore my favorite innovative fashion brands, find out where to buy affordable, stylish chinos from creative menswear labels, discover options for buying colorful socks for men online and review stylish performance clothing from technical fibers and affordable alternatives to lululemon for athleisure. Many of the brands below are also great choices if you’re looking to fit the Light Academia fashion aesthetic popular on social media.
- Huckberry, founded by Rich Greiner and Andy Forch in 2010, curates an amazing selection of men’s clothing, accessories and home goods, sprinkling in its own brands like Proof, Flint and Tinder and Wellen among third-party offerings. Huckberry is an outstanding place to discover stylish menswear brands like Faherty, Finisterre, Free Fly Apparel, Foehn, Fourlaps, Houdini, Janji, lululemon, Marine Layer, Myles Apparel, Peregrine clothing, Relwen, Reigning Champ, Schott NYC sweaters, Taylor Stitch, Ten Thousand, Tracksmith and Vuori Clothing.
- Ministry of Supply was founded by MIT graduates and uses NASA-quality performance fabrics to make technical clothing for the business workday. Read more in my guide to performance clothing for professionals, and see Ministry of Supply CEO Aman Advani’s advice for your first purchase from his company. Ministry of Supply is an excellent place to shop for new Zoom shirts for women and men, and is 3D-printing face masks to respond to the COVID-19 pandemic. Take 15% off your Ministry of Supply purchase with code MF15.
- Outerknown was founded in 2015 by former surfer Kelly Slater and business partner John Moore with the goal of creating a stylish lifestyle clothing brand that promoted goods made with fair labor practices and without harmful environmental impacts. Originally focused on menswear, Outerknown launched a women’s clothing line in 2019. Their clothes tend to evoke nostalgia, making them an elevated alternative to a store like Urban Outfitters. I adore Outerknown’s signature blanket shirt, which I received as a very thoughtful Christmas gift.
- Bonobos is a modern bricks-and-clicks department store for men. They started out specializing in pants, but now have a range of really interesting clothing and accessories. Yes, Bonobos is now owned by Walmart, but it retains a startup mentality. Check out a Bonobos Guide Shops like this one in DC’s Shaw to get a feel for their clothes.
- Todd Snyder – I would devote a significant part of my closet to Todd’s creative-yet-classic, military-inspired menswear if I could afford it. In addition to creating his own lines, he also collaborates with brands from Converse to Timex and has a New York flagship store (see Modern Fellows’ review of Todd Snyder’s store) in which you could spend some serious time and money shopping for stylish men’s clothing.
- Charles Tyrwhitt (aka CT Shirts) — Nick Wheeler founded Charles Tyrwhitt way back in 1986 as a side hustle. Today, it’s one of the best choices for cheap dress shirts for men and an otherwise solid bricks-and-clicks option for off-the-rack, British-inspired stylish clothing for men. Stop in a store like this one in DC’s Farragut North neighborhood.
- Everlane — Engineer Michael Preysman founded Everlane in 2011 at just 25 years old with a promise of “radical transparency” in its supply chain. Everlane specializes in quality wardrobe basics like sweaters, chinos and t-shirts and is one of my favorite stylish men’s online clothing stores. Sign up for their mailing list and get a 10% coupon off your first Everlane order.
- Pact offers “guilt free,” stylish and sustainable fashion featuring clothing and accessories for women and men made with materials such as organic cotton from fair trade factories. Pact makes some of my favorite t-shirts and tagless boxers and the absolute best quality socks for men of any brand out there. The company ranks high on my list of the best sustainable fashion brands.
- PrAna sells a range of sustainable clothing for men and women made from organic cotton, recycled polyester, and stretchy performance fabrics, which are perfect for hiking, climbing, working out and athleisure. PrAna is another nice alternative to lululemon for activewear and yoga apparel.
- Revtown makes the most comfortable jeans I own, featuring four-way stretch and a Italian yarn. Based in Pittsburgh, they advertise that their jeans are “as comfortable as sweats, as durable as work pants, and as stylish as designer jeans.”
- Boden, the “unashamedly British” destination for bright-colored fashion for women, turns out to be a surprisingly good place to shop for men’s business casual and sharp casual clothing. They have everything from chinos to button down shirts to stylish sweatpants with a working fly.
- Drakes – Founded in 1977, Drakes produces gorgeous handmade ties in the East End of London. Their ties aren’t cheap, but Drakes is a shining example of quality neckties from a luxury brand.
- Mack Weldon produces a full line of men’s basics including t-shirts, sweats, underwear, jackets, polos, pants, hats, scarfs, gloves and more. Founder Brian Berger told Modern Fellows that “the major differentiator with our product will always be our attention to performance and functionality.” I love their socks.
- The Nines is a spectacular Paris-based retailer of men’s apparel. They sell shirts, pants, belts, and more, but I adore their grenadine and printed ties.
- Nordstrom has had a startup mindset since 1901, and has embraced modern fashion and digital retail. With its commitment to stocking fresh and stylish men’s clothing brands, stellar customer service and generous returns policy, Nordstrom is an outstanding place to discover a number of other companies on this list such as Alex Mill, Billy Reid, Bombas, Bonobos, Everlane, Faherty, Happy Socks, Mizzen and Main, Outdoor Voices, Outerknown, prAna, and Rhone.
- Todd Shelton is a remarkably thoughtful entrepreneur who iterates constantly on a bold plan to offer well-fitting, made-in-the-USA shirts, denim, and more. See why he thinks there is a post-COVID menswear revolution on the horizon.
- Trunk Club, now owned by Nordstrom, is an online personal stylist and another company like Stitch Fix. Go behind the scenes at the (now shuttered) Trunk Club Clubhouse in Washington, DC. See why Trunk Club is a promising alternative to Stitch Fix.
- Ledbury is a solid online men’s clothing retailer that inspires serious customer loyalty, even during the COVID-19 pandemic. Based in Richmond, Ledbury specializes in stunning, button down dress shirts. Sign up for emails and receive a 15% coupon off your first Ledbury purchase.
- Alex Mill was founded in 2012 by Alexander Drexler, the son of J. Crew’s former CEO Mickey Drexler and is focused on quality basic wardrobe pieces for men and women like t-shirts, sweaters, jackets, and more.
- American Giant makes American-made casual apparel and activewear.
- Arc’teryx Equipment sells high performance outdoor clothing, technical accessories and equipment. Look to Arc-Teryx for everything from insulated jackets, pants, fleece, base layers, and shorts to daypacks, harnesses and rock-climbing gear.
- Armor Lux, a French heritage brand, has made quality clothing for nearly 100 years from its factories in Britany. Try their signature striped shirts (aka Bretons), outerwear and cotton short. Huckberry carries the brand online as well as some of the best menswear shops in the United States
- ASKET, based in Stockholm, Sweden, has been making “timeless wardrobe essentials” with premium materials and ethical sourcing practices, since 2015. See how ASKET is surviving the COVID-19 pandemic by focusing on wardrobe essentials and customer service.
- Billy Reid is “a modern southern atelier” that focuses on high-quality, laid-back, formal business casual and relaxed wardrobe essentials. The company is an excellent upgraded alternative to Brooks Brothers.
- Blade and Blue was founded in San Francisco by entrepreneur Peter Papas, and specializes in limited-run, mostly-made-in-America men’s apparel. The company sells everything from shirts to neckties to boxer shorts to men’s accessories.
- Buck Mason — Founded in 2013 by Venice, California-based neighbors Erik Allen and Sasha Koehn, Buck Mason focuses on designing “updated, modern American classics for daily wear.”
- Buttercloth makes “profoundly soft” dress shirts for men from long fiber cotton and a special manufacturing process, as well as patented “Icy cotton” button downs made from a patented mint-infused cotton. Entrepreneur Danh Tran sold his house, quit his job and liquidated his 401(k) to found Buttercloth in 2017, and took a successful turn on Sharktank with shark Robert Herjavec investing $250,000.
- Cotopaxi is a great example of an online sustainable fashion brand, based on Utah, that sells outdoor adventure clothing and “gear for good.”
- Cuts Clothing — Steven Borrelli founded Culver City, California-based menswear startup Cuts Clothing in 2016 when he struggled to find quality, professional-looking t-shirts. They offer a range of attractive crewneck, v-neck and henley shirts with classy touches.
- Dearborn Denim — Robert McMillan founded Dearborn Denim in Chicago, Illinois on a mission to prove that a small business could manufacture made-to-order, ethically-produced, stylish and well-fitting denim in the United States. I just ordered my first pair and look forward to providing an update.
- Faherty — Twin brothers Alex and Mike Faherty created west coast lifestyle brand Faherty with a focus on sustainably-produced casual wardrobe staples that are built to last. Faherty is a great option for sweaters, corduroys and other stylish men’s casual clothing options.
- Frank and Oak — Ethan Song and Hicham Ratnani founded Frank And Oak out of their kitchen in Montreal in 2012 with a focus on a direct-to-consumer source for stylish “modern menswear.” They have since branched out with stores across Canada and the United States, and into womenswear. Frank and Oak is a nice destination for casual, stylish and (mostly) affordable basics for men.
- Grayers — Peter Georgiou, a veteran of Ralph Lauren, founded Hong Kong-based Grayers to reinvent classic clothing. Grayers is a smart online men’s clothing option for stylish business casual items like quilted jackets, corduroy pants and chinos, and button down and flannel shirts.
- Gustin — Crowsourced premium, made-in-America menswear delivered at wholesale prices.
- Hugh & Crye — Pranav Vora founded this DC-based men’s fashion startup focused on uniquely-sized button down shirts that makes off-the-rack fit closer to custom.
- Italic offers a unique concept: luxury goods without the label for dramatically reduced prices. Founder and CEO Jeremy Cai’s marketplace offers unique designs for men, women and the home from factories who produce for luxury labels like Prada, Burberry, St. Regis and Gucci.
- Kotn is a direct-to-consumer brand selling premium wardrobe basics for women and men including t-shirts, sweatshirts, flannel pants and socks. Founded in 2015 by entrepreneurs Rami Helali, Benjamin Sehl and Mackenzie Yeates, Kotn makes their clothing from premium Egyptian cotton and sells at an honest price.
- Marine Layer — Founders Mike Natenshon and Adam Lynch started out with the goal of making the perfect shirt. Today Marine Layer makes laid-back, stylish apparel for men from shorts to t-shirts to button-downs to sleepwear.
- Mizzen and Main is perhaps the granddaddy of the current movement towards comfort-driven athleisure for business casual and professional office wear. They boast a series of proprietary performance fabrics through a wide range of technical professional clothing.
- Myles Apparel — Originally a side hustle by the founders of Huckberry and Taylor Stitch (two other impressive DTC brands on this list), Miles specializes in technical fabric-laced activewear for a range of athletic activities including surfing, golf, running and they gym, as well as work-from-home essentials like performance polo shirts.
- NAADAM sells responsibly-sourced, luxury cashmere sweaters and accessories for men (and women).
- Nomad Lane makes thoughtfully-designed bags. Its signature “Bento bag” can multitask as a briefcase, weekender, under-the-seat personal item and road trip essential that can compartmentalize all of your hand sanitizers, wipes and face masks.
- Olivers Apparel makes understated athletic and athleisure wardrobe basics for men like joggers, tops and shorts from technical performance fabrics.
- Outdoor Voices was founded in 2014 by Tyler Haney and specializes in colorful workout and athleleisure clothing for women and men constructed from technical fabrics that are soft to the touch and wick sweat. OV is a great alternative to lululemon for comfortable technical clothing. Sign up for emails to get a coupon for 15% off of your first Outdoor Voices order.
- Outlier — Abe Burmeister and Tyler Clemens founded Brooklyn-based Outlier to make what they call “simple shapes, radically reconstructed.” Outlier’s minimalist clothing for men — think ultra easy gym shorts, slim-fit dungarees, and ultra-fine merino wool shirts — is made from high-quality materials from single-origin merino wool threads to proprietary synthetic and technical fabrics. They offer free domestic shipping and 45-day returns for any reason.
- PAIGE Denim focuses on well-fitting, stylish jeans for men and women.
- Patagonia, founded in 1973, is a sustainable fashion brand that sells outdoor apparel and gear for men and women.
- Perk Clothing, founded by entrepreneurs Miguel Madrid and Gabriel Kattan, started with a successful Kickstarter campaign and now sells tagless cotton t-shirts and “feel good chinos.”
- Rhone is a menswear startup named after the Rhone River that makes luxury athleisure activewear, basics and commuter button down shirts from technical performance fabrics.
- Roots — Outdoor enthusiasts Michael Budman and Don Green founded this Canadian brand way back in 1973. Today, Searchlight Capital Partners owns a majority stake in the now-global brand, which has a retail presence in the United States and globally. I love the look of Roots’ warm weather scarves, beanies, gloves and mittens, sweaters and more for men (and women).
- Spoke London makes chinos in more sizes and finishes for a better fit. Take their 60 second quiz to find your better fitting pants. Take $35 your first order via this coupon link.
- Standard Issue Tees is a vertically-integrated manufacturer of made-in-America t-shirts, sweatpants, thermal shirts and other basics made in Vernon, California.
- State and Liberty, named after an intersection at the University of Michigan where founders Lee Moffie and Steven Fisher met, specializes in performance clothing for athletic builds.
- Stitch Fix is a data-driven online personal styling service for men and women that was founded in 2011 and which went public in 2017.
- Stormy Kromer was a startup way back in 1903, and manufactures its made-in-America iconic flannel caps along with hats, outerwear shirts and more for men and women.
- Tact & Stone is is 100% committed to sustainable fabrics. The company only uses organic natural materials or recycled materials to make what founder Landon Nash calls the “highest-quality, lowest-impact menswear on the market.” (Think t-shirts, button downs, performance chinos and jackets.)
- Taylor Stitch sells responsibly-made quality men’s clothing — everything from knits to plaid flannel shirts to chinos and more.
- Ten Thousand – Keith Nowak and Eugenio Labadi founded Ten Thousand with a focus on premium workout essentials for everyday athletes.
- tentree, based in Canada, sells loungewear, athleisure joggers, t-shirts, sweaters, jackets and more according to fair labor practices using sustainably-resourced fabrics like organic cotton, hemp and Tencel.
- Toad and Co. sells socially and environmentally sustainable clothing for men (and women) from organic cotton, hemp, and recycled yarns.
- Tommy John makes premium men’s underwear and undershirts and performance dress shirts from technical fabrics. See why Tommy John’s founder Tom Patterson thinks that underwear can change your life.
- United by Blue is an online sustainable fashion retailer that uses sustainably and ethically-sourced fabrics and manufacturing processes to make their environmentally-friendly activewear and outdoor apparel for women and men.
- UpWest is a direct-to-consumer brand focused on comfortable and cozy clothing for men and women, including sweatshirts, hoodies, joggers, t-shirts and loungewear. The brand, launched in 2019, is a spin-off of fast-fashion retailer Express and is targeted at millennial shoppers
- Vestige Brand offers tagless, Made-in-the-USA, 100% cotton, art-inspired sophisticated smart casual t-shirts for grown-ups.
- Wantable — Calling itself “smart with a heart,” Wantable is another alternative to Stitch Fix that will send men an “activewear edit” to try on clothing at home. Get a $25 discount off your first Wantable Edit.
- Warp and Weft sells sustainably-produced, high-tech denim.
- Western Rise — Founded by Will and Kelly Watters out of Colorado in 2014, Western Rise sells stylish performance clothing made from technical fabrics made for work, play and travel.
- YMC You Must Create is a British brand founded by entrepreneurs Fraser Moss and Jimmy Collins that makes what it calls “intelligent men’s and women’s clothing.”
Online custom clothing for men
Below are some of the best options for custom suits for men online, which make stylish options for weddings, proms and upgraded office attire. Several of the companies below also make custom dress shirts and business casual wear including chinos and button-down oxford shirts, which are great for laid back offices and working from home.
For a more in-depth look at bespoke and made-to-measure (MTM) clothing, see Modern Fellows’ comprehensive guide to online custom suits for men.
- Black Lapel has been one of my favorite online made-to-measure tailors for a long time. Take $50 off your first custom suit from Black Lapel via this link and code FTOMODERN.
- Indochino is a solid bricks-and-clicks option for cheap made-to-measure suits, shirts and chinos. Look inside one of Indochino’s showrooms to get to know the brand.
- Proper Cloth is, without a doubt, one of my absolute favorite online made-to-measure shirting companies. Their lookbooks, photos, technology, customer service, online interface and — most importantly — their shirts, are top-notch. Save $20 off your first Proper Cloth shirt.
- Ratio Clothing, based in Colorado, makes stellar custom shirts for men. Their shirts are made in America, and founder Eric Powell has invested in their manufacturing partner to combine American craftsmanship with modern technology. They particularly shine for Oxford shirts and flannels. (Read my review of Ratio Clothing’s American-made dress shirts.)
- Woodies Clothing specializes in “perfect-fitting shirts” (flannels as well as easy-care and stretchy performance button down dress shirts) and “custom-tailored bottoms.” Get to know Woodies via this interview with Founder Jacob Wood.
- Lanieri – Online custom tailor Lanieri makes gorgeous Italian-made suits from Italian-milled fabrics. See my review of Lanieri’s suits, go behind the brand with my interview with founder Riccardo Schiavotto, look inside a Lanieri Atelier (showroom), and see how the company dealt with the challenges of COVID-19. Italian mill Reda acquired Lanieri in 2020.
- MTailor — Can an app be your tailor? MTailor intends to prove it can. MTailor is an online, app-driven custom tailor for suits, shirts, jeans and more.
- Spier & MacKay is a highly-regraded Canadian startup founded by Rikky Khanna with the aim of proving “great for and high quality don’t have to be a luxury.” Look to Spier and MacKay for affordable ready-to-wear suits.
Trending men’s online shoes and sneakers brands
E-commerce has ushered in a renaissance in men’s dress shoes, casual footwear and sneakers. Cutting out the middleman has been a boon for consumers and Direct-to-Consumer men’s shoe and sneaker brands.
These days, it’s easy to find affordable luxury, Italian-made leather shoes and sneakers for under $300 and even cheaper options made in places like Portugal, India and the United States (thanks to Allen Edmunds), which offer tremendous value-for-your-money.
- Ace Marks was founded by Paul Farago, who was tired of overpaying for Italian dress shoes. Ace Marks’ affordable luxury Italian-made shoes are comfortable and striking, with fantastic burnishes and two-tone leathers. Discover what makes Ace Marks’ shoes so compelling.
- Allbirds — New Zealand native Tim Brown founded online shoe brand Allbirds as a Certified B-Corporation with a focus on comfortable and sustainably-made shoes made from merino wool. They have since expanded their offerings to running shoes and other footwear with goals to use sustainable materials, track emissions and get to zero-carbon. Allbirds is an excellent option for minimalist wool sneakers for men and women.
- Amberjack is a new men’s shoe brand that launched in late 2020 to serve the new normal. They have a small but attractive lineup of comfortable business casual shoes for the hybrid future of work, which do a great job transitioning from the office to the bar.
- Beckett Simonon is a fantastic online option for a range of dress shoes, boots and leather sneakers for men. Beckett Simonon’s shoes are definitely worth the wait. Get a 20% discount on Beckett Simonon via this link and coupon code MODERNFELLOWS.
- Moral Code was founded by Laura Engerman and Mark Kohlenberg in 2007. The company makes standout dress shoes and leather sneakers in rich, unique colors. Moral Code’s Alec leather lace up sneakers are awesome. Score 25% off your first Moral Code purchase by signing up for emails on their website.
- Nisolo makes “intentionally designed, ethically made [and] fairly priced” handcrafted shoes and sneakers for men and women. (Read more about Nisolo’s focus on sustainable fashion.)
- Oliver Cabell, founded in 2016 by Scott Gabrielson, is a direct-to-consumer affordable luxury brand that sells high-quality footwear for men and women including super-attractive boots and leather sneakers. See why I think their minimalist low top leather sneakers live up to their premium billing.
- Taft Clothing is something of a misnomer as this men’s fashion startup focuses mainly on tremendously-unique dress shoes. Founded in 2014 in Utah by Kory and Mallory Stevens, Taft Clothing offers gorgeous, super-unique dress shoes that are simultaneously fresh and traditional.
- Vessi — Mikaella Go, Tony Yu and Andy Wang founded Vessi with the goal of perfecting comfortable, lightweight and waterproof shoes using sustainable practices and vegan materials. Vessi is a good bet for minimalist knit sneakers for men.
- Wolf and Shepherd’s shoes are comfortable enough to run a marathon in. My pair of Closer Cap-Toe Lace-up Oxfords have taken a licking and held up well over more than a year, and Wolf and Shepherd’s Crossover Longwing Hybrid Dress Shoes are singularly striking. During the pandemic, I’ve also found that Wolf and Shepherd’s SwiftKnit Derby crossovers are also extremely appealing.
- Allen Edmonds — Based in Port Washington, Wisconsin, Allen Edmonds has been innovating since 1922. They offer a range of high-quality, American-made dress shoes, casual loafers, and sneakers for men that can get as low as $100 during sales.
- Greats — Friends Ryan Babenzien and Jon Buscemi sketched out the concept for Greats back in 2007 — selling affordable, made-in-Italy luxury sneakers direct to consumers — and finally launched in 2012. Steve Madden acquired Greats in 2019 and has since diversified supplies. Their website no longer claims all of their shoes are made in Italy, and Reddit reports that some of Greats shoes are now made in Portugal.
- Inkerman – Thomas Downing founded Inkerman in 2016, which sells good-looking shoes, sneakers, work boots and Chelsea boots for men and women.
- Mio Marino is a growing Brooklyn-based brand that started out making belts and now sells a range of socks, shoes and other affordable fashion apparel and accessories for men and women.
- Sutro Footwear, based in California, offers sturdy work boots, Chelsea boots and Oxford shoes for men and an array of attractive leather boots for women. Use code modernfellows25 to receive $25 off your next order from Sutro Footwear.
- TIDAL New York sells American-made, sustainable fashion flip flops for men and women constructed from ecofriendly materials including Variable Biomass Oil.
Colorful men’s socks
There are a ton of stylish men’s clothing brands out there who sell colorful socks, but these companies specialize in them. (For more options and details, see Modern Fellows’ Comprehensive Guide to the Best Places to Buy Colorful Men’s Socks Online.)
- Happy Socks — Viktor Tell and Mikael Söderlindh founded Happy Socks in 2008. They make some of my favorite colorful socks for men.
- Unsimply Stitched is one of my favorite brands for bold, colorful socks for men. The company was founded in 2011 by Alex Hendeles in Los Angeles, and its socks are available via Amazon Prime.
- Zkano — I’ve loved Alabama entrepreneur Gina Locklear’s socks since she started up her made-in-America fashion brand for women and men in 2009. Read more about Gina’s journey via this interview with Modern Fellows.
- Bombas‘ colorful socks are now carried in major retailers like Nordstrom as well as available online.
- Nice Laundry makes colorful socks, brought to you by two former LivingSocial employees.
- Society Socks makes soft, comfortable and colorful socks for men, and founders Sergey Sapelnyk and Filip Pejic donate one pair to charity for every pair sold.
Affordable men’s watch brands
Below are some of my favorite micro-watch brands for men. For more, discover 17 stylish watches with numbers (aka Arabic numerals.)
- Christopher Ward watches – I look at my Christopher Ward C9 everyday and smile. It’s a gift from my wife and one of my favorite possessions. Chris. Ward is on a mission to be the “cheapest most expensive watch in the world.” They make gorgeous watches.
- Centric Instruments makes a seriously good-looking, solar-powered field watch with Arabic numerals for around $200. It led a successful Kickstarter launch of its signature Lightwell Field Watch.
- DAEM Watches — New York-based micro-brand watch startup DAEM — an anagram for made — makes beautiful watches.
- Jack Mason — Founded by Craig Carter and Michael Reese, Jack Mason sells really-affordable, classic watches for men and women starting at under $200. Their watches are also available on Amazon and at Nordstrom.
- Martenero is a micro-watch brand founded by John Tarantino. They produce gorgeous modern takes on traditional timepieces. (Their motto is “tradition refreshed.”)
- MVMT makes sleek, cheap, minimalist watches. Most feature simple batons, though the MVMT Field Watch has nice Arabic numerals for around $100. MVMT also makes blue light blocking computer glasses.
- UNDONE makes simple, gorgeous and very affordable watches for men. I especially like their under-$300 Vintage Killy watch.
Men’s briefcases, bags, backpacks, suitcases, hats, wallets, leather goods and accessories
- Away Travel — Steph Korey and Jen Rubio founded Away Travel, the Warby Parker of luggage, in 2016. Usually buying and toting luggage is a chore, but my coworkers and friends seem super-enthusiastic about their away suitcases. (Update: I bought, tried out and ultimately returned a hardcase version of Away’s bigger carry-on, and then bought, tried-out and kept their new nylon expandable bigger carry on, which I adore.)
- Herschel Supply Co. — In 2009, brothers Lyndon and Jamie Cormack founded Herschel Supply Company in Vancouver. Today, the lifestyle brand serves up stylish backpacks, bags and more for women, men and kids. Herschel Supply Co’s leather messenger bag is one of my favorite possessions.
- Satchel & Page makes gorgeous, heirloom-quality, 1940s-inspired bags and briefcases with a lifetime warranty. Daniel Ralsky founded Satchel & Page after discovering his Grandfather’s old map case from WWII.
- Baboon to the Moon – This fun brand, which makes travel “bags for adventure,” is all over my Instagram feed.
- Bellroy originally launched with a mission to slim down men’s wallets, and has grown to provide a range of products to bring calm and organization to your work-from-home life, including work folios and tech organizers. See my interview with co-founder Andy Fallshaw to learn more about Bellroy’s mission and how their products can help you tame your cords and bring calm.
- The Breton Company, founded by “recovering attorney” Joseph May, makes the Modern Day Briefcase, which boasts “the comfort and versatility of a backpack with the professional appeal of a briefcase.”
- FlameKeepers Hat Club, founded by Marc Williamson in Harlem, New York, offers an incredible variety of sophisticated, stylish hats for men and women. Think boater, fedora, open crown, Panama, wide brim, newsboy and even top hats.
- Nomad Lane makes thoughtfully-designed bags. Its signature “Bento bag” can multitask as a briefcase, weekender, under-the-seat personal item and road trip essential that can compartmentalize all of your hand sanitizers, wipes and face masks.
- Peak Design, a sustainable fashion brand, sells backpacks, travel bags and totes made by fairly-paid workers.
Men’s grooming and personal care brands
- Cremo Company makes my favorite slick shaving cream and amazing medium-hold hair styling cream.
- Duke Cannon Supply Company, headquartered in Minneapolis, Minnesota, sells high-quality grooming products for men. Try their THICK Liquid Shower Soap, bar soap and Bloody Knuckles hand repair balm. Shop via their website or find Duke Cannon products at Amazon. See how Duke Cannon is supporting first responders and making fantastic PSAs during COVID-19.
- Beardbrand was founded in 2012 by Eric Bandholz to supply high-quality beard, hair and body products for “beardsmen” without sulfates, parabens, and silicones. Get Beardbrand founder Eric Bandholz’s take on work-from-home beards and supporting healthy grooming habits during COVID-19.
- Mankind is a UK-based online destination for an extensive collection of shave, hair, skin, body, dental, makeup and at home grooming brands for men that ships free to the United States on orders over $100.
- Marlowe is a socially-conscious, high-quality skincare line for men whose best-sellers include scrub bar soap, men’s facial mosturizer, body lotion, body wash, aluminum-free deodorant, and shave cream.
- Stryx is a men’s skincare and cosmetics line that offers concealer and moisturizers to help men look their best.
- Tiege Hanley makes “uncomplicated” skin care products for men via monthly subscriptions.
Stylish eyeglasses for men
I spend a lot of time tracking the best prescription eyeglasses for men.
Start with the stylish online eyeglass stores below, then explore where to buy the cheapest prescription glasses online, best online bets for cheap prescription sunglasses, alternatives to Warby Parker for home try-on programs, and whether blue light blocking glasses are worth it.
- Liingo Eyewear makes some of my favorite blue light blocking glasses and offers a great alternative to Warby Parker for trying on eyeglasses at home. Follow this link and code MODERNFELLOWS for a 25% coupon off Liingo Eyewear.
- Vint & York sells vintage-inspired eyeglasses for the modern nostaglic. Review how Vint & York founder Larisa Ginzburg is using Zoom and VR to deliver unique customer experiences amid COVID-19. Get a 15% discount off your Vint & York order with coupon code MODERN15.
- Warby Parker does a great job of combining value, customer service and omnichannel access to both an innovative home-try on program for glasses and physical stores across the United States. (It’s home try on program for prescription eyeglasses has been widely replicated by alternative e-commerce eyewear startups.)
- Ambr Eyewear delivers prescription, reading and non-prescription glasses for men and women that filter blue light and UV rays with minimal tint.
- Proof Eyewear – Hailing from Boise, Idaho, Brothers Brookes, Tanner, and Taylor Dame began Proof Eyewear in 2010 focused on unique sunglasses. Today, following a compelling turn on CNBC’s Sharktank, the eyewear startup produces a range of sunglasses and prescription eyewear for men and women featuring cool frames made out of wood, cotton based acetate, recycled materials and more. Get a $20 coupon off any $60 order.
List of online sales on stylish men’s clothing
Many of the stylish menswear brands above have stellar sales and ongoing coupon codes. See my comprehensive list of online sales on men’s clothing for up-to-date seasonal discounts and coupons on menswear.
These online men’s clothing stores have closed
Sadly, not every online men’s clothing store survives. Below are on line men’s clothing stores that have shut down (or who are in the process of winding up their operations).
- Bluefly, the hugely-popular online clothing store for men and women, abruptly filed for bankruptcy on February 1, 2019. As of 2021, Bluefly is back online with a new website selling “luxury brands at discount prices.”
- Bombfell, an online subscription-based men’s clothing startup, announced it would close.
- CLAD Men – I loved CLAD Men, a joint effort from Esquire and JC Penny. Sadly, JC Penny CEO Ron Johnson shuttered CLAD in January 2012.
- Chene Du Paris — Founded by Christian Chêne and Carlos Zermeño and based in Houston, Texas (not Paris), Chene Du Paris made really good-looking Chelsea boots and dress shoes for men in suede and leathers. At last glance, their online store appears to be on hold.
- High Bar Shirt Company had been making made-to-measure custom dress shirts in a family-owned factory in Newark, New Jersey dating back to 1933. The company suited up broadcasters including Howie Long, Michael Strahan and David Ortiz, but sadly went out of business amid the COVID-19 pandemic. Check out Modern Fellows’ article on World Series Dapper for more about HBSC.
- Lumina Clothing – Barton Strawn founded the now closed Raleigh, North Carolina-based menswear brand Lumina Clothing in 2009 as a hobby. I had enjoyed getting to know his brand through conventions like Northern Grade and visiting their flagship store in downtown Raleigh, where he and his team fostered a community around the company’s American-made, preppy lineup of stylish men’s clothing.
- Office Wiederholt, founded by Sven Wiederholt, was one of my favorite places to buy thick, colorful socks for men online. OW manufactured their socks in Japan and sold directly via its website and through retailers like Gilt, Stag, and Wittmore. As of 2019, Office Wiederholt’s website was no longer active.
- RibbedTee made my absolute favorite undershirts. Their supima cotton v neck shirts are outstanding and long lasting. Sadly, they are closing at the end of 2020, though their website is active at last glance. Read more: American-Made RibbedTee Offered a Reason to Reexamine Your Undershirt Drawer.
Who is missing?
Which men’s fashion startups and innovative apparel bread a are missing from this list? Leave your suggestions in the comments.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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