Proper Cloth to Open Showroom in Washington, DC

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New York-based custom clothing company Proper Cloth is coming to downtown Washington, DC in 2025.

Proper Cloth’s Washington DC Showroom

Proper Cloth will open its first showroom outside of New York at 1307 New York Ave NW in Washington DC’s downtown core in 2025. The storefront will be in the Herald Building, which is described as “Washington, D.C.’s first hospitality-infused office property” (and which looks more like a hip lounge than an office building). It’s tucked into a relatively quiet street, about a 5 minute walk from the Metro Center train stop.

This will give guys in DC the chance to get a feel for the company in person and to create their first “custom size” to ensure that their clothing fits. While I love the convenience of online custom clothing, it’s nice to be able to have some assistance to be confident that your new custom clothing is going to fit well.

The DC showroom will also be a place to tweak the fit of a previous order, see fabrics and examples of their clothing, and get recommendations from their team on design details, and styles.

About Proper Cloth

Proper Cloth is a New York-based men’s clothing company founded by entrepreneur Seph Skerritt in 2008.

While the menswear brand began life focused on online custom dress shirts, it has since expanded to offer a wide range of custom suits, casual shirts and flannels as well as off-the-rack cashmere sweaters and knitwear, sports coats, chinos, jeans, golf pants, shorts, raincoats, outerwear, belts, hats, ties, underwear and more.

Among the dozens of innovative menswear brands I’ve engaged over the past decade, Proper Cloth has become my favorite online custom tailor for dress shirts and one of my go-to resources for elevated menswear.

As I wrote in my review of Proper Cloth’s custom dress shirts, “the photos, descriptions, and community commentary… convey unparalleled information about Proper Cloth’s shirts and help diminish the uncertainty surrounding custom shirts.” In my experience, they’re also great about making sure you get your custom fit right and fixing the issue if it’s not.

Inside Proper Cloth’s Showrooms

Proper Cloth currently maintains showrooms in Midtown Manhattan and Soho and is opening another one in Chicago as well. I’ve enjoyed visiting their Soho location (as well as dropping by their long-shuttered space in a co-working station when they were earlier on in their journey).

The showroom is a relaxed space with cold brew coffee on tap (at least in New York) where you can get to know the brand and browse their collection of garments and fabric swatches from the likes of Albini, Baird McNutt, Canclini, David & John Anderson, Duca Visconti, Grandi & Rubinelli, Thomas Mason and Reda.

10% Off Proper Cloth Coupon

Modern Fellows readers can save 10% off your first Proper Cloth order via this link.


About Jake

Jake is an expert on men’s style and fashion based in Washington, DC. He founded Modern Fellows in 2012 to get to know the entrepreneurs and innovative clothing and lifestyle brands helping men dress sharp in the digital age. He has published hundreds of articles on style and apparel, and regularly interviews small business CEOs and startup founders about industry trends. Jake has written about entrepreneurship, international business and fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine.

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