Warby Parker pioneered the try-at-home optical industry with its Home Try On program, but the well-known startup’s frames are increasingly common. If you’re looking for the best alternatives to Warby Parker, try these 21 entrepreneurial companies who also offer options to try out eyeglasses at home, and discover discount codes and coupons.
I’ve always loved the convenience of trying on glasses in the comfort of my own home. These days, working from home in the midst of a pandemic, trying glasses at home seems like the only way to go.
Many of the companies listed below will ship out a home-try-on-kit that includes frames with test lenses at no or a very low cost, though you may have to fork over your credit card information. You find the frames you like, send the entire kit back, and receive a separate package with your finished glasses with prescription lenses installed.
I also included several companies on this list who have generous free shipping and return policies and satisfaction guarantees. For these companies, you would need to place and pay for an order, after which you would receive eyeglasses complete with prescription lenses.
This method has its benefits: Taking advantage of companies’ free shipping and returns enables consumers to order glasses delivered with their prescription lenses included and may offer a more extensive period to try their glasses at home than more limited experiences with home try-on kits. (Some companies require customers to return their home try on kits in as few as five days before charging your credit card.)
Several of the companies listed below specialize in prescription glasses that block blue light and glare. If you’re curious if blue light blocking glasses live up to the hype of reducing digital eye strain and improving sleep, check out my separate article on why I (skeptically) tried blue-light blocking glasses.
Founded in 2016, startup Liingo Eyewear began out of Draper, Utah as the brainchild of Founders Brandon Adams, Douglas Harris, Amy Larson and Peder Singleton. In January 2018, the founders sold the company to fellow Utah-based business 1-800-Contacts, the largest U.S. retailer of contact lenses.
Liingo’s home try-on program has evolved since I first discovered the brand. Today they no longer deliver frames with your prescription lenses built in. Instead, select 5 pairs of glasses for 5 days. (The five-day clock starts when the frames arrive at your door.) The company also has a virtual try on option and a super-useful “find my fit” tool that uses your current frame’s dimensions to discover similarly-sized glasses.
I tried Liingo’s home-try on program for myself, and have a pair of their blue light blocking glasses. (Full disclosure: Liingo gave me a pair for free.) Liingo is one of the only companies listed here that offers Bluelight plus anti-glare lenses, for an upgrade of $59. (Read more about the science in Modern Fellows’ overview of blue-light blocking glasses.)
Their home try-on program was straightforward and the frames were easy to return. Check out my in-depth review and unboxing of Liingo Eyewear’s home try-on kit and Murray glasses for even more details. Highly recommended.
Save 25% off any Liingo Eyewear order, including lens upgrades, via this link with coupon code MODERNFELLOWS at checkout.
Discountglasses.com used to advertise a “free try-before-you-buy-with-RX-lenses home try-on kit,” making it one of the only companies on this list that would send you up to 2 frames with your very own prescription lenses already installed. (They make glasses for women, men and kids.)
Unfortunately, they appear to have discontinued their home-try-on-kit-with-RX-lenses program. Instead, Discountglasses.com now offers a virtual try-on program. They also offer, according to an FAQ on their website, “one of the most customer friendly return policies in the online optical industry.” The policy states that, “if for any reason, you are unsatisfied with your order, DiscountGlasses.com offers free return shipping so you never have to worry about receiving the wrong size, color, product defects, or even if you’re just unsatisfied with the product purchased.”
Under that generous return policy, you can order glasses to try on at home with the confidence that you can return them. (Voila! A do-it-yourself home try-on program.)
Frames come with standard, high-quality 1.49 plastic lenses with a protective coating that shields them from scratches, available for prescriptions between +/- 3.00. Layered onto this is Discountglasses.com’s Happiness Guarantee, which give you one year to change your mind, free returns at no cost and a U.S.-based lab for quick delivery.
New customers can get a 20% discount off their first Discountglasses.com order with coupon code E76T14GRP.
Entrepreneurs and fellow Stanford graduates Sophia Edelstein and Nathan Kondamuri collaborated to launch Pair Eyewear to make fun, colorful and customizable prescription glasses. They initially offered glasses for kids. After a turn on Shark Tank, Pair Eyewear now offers colorful and customizable prescription glasses and sunglasses for adults as well as children. Helpfully, their glasses feature scratch-resistant lenses and are priced from $60 including prescription lenses.
Pair used to offer to send you 5 cardboard cutouts of frames in a home-try-on kit. While the company appears to have halted their home try on kit, Pair Eyewear features free shipping and a “30-day, no-questions-asked return policy” that allows customers to try on glasses with the prescription already installed with no obligation. According to the company’s FAQ:
At Pair, we care. That’s why we have a 30 day, no questions asked return policy, even for prescription lenses. Call or email us at [email protected] with any questions or concerns!
Startup darling Felix Gray popularized blue light-reflecting glasses. While the company began by selling non-prescription glasses to filter blue light and glare, which they claim help to combat digital eye strain, today Felix Gray offers a range of eyeglass frames with prescription lenses. Felix Gray offers free shipping, free returns, and free exchanges.
Felix Gray’s generous “risk-free” return policy enables you to try on glasses in the comfort of your own home and return them if you aren’t satisfied, but they won’t send a home-try-on-kit box to your house.
Founded out of a garage in Austin, Texas, Roka began with a mission to perfect the wetsuit and appeal to endurance sport enthusiasts. The brand has expanded since then and now offers eyewear and sunglasses that cost about $200 as of this writing. You’ll pay a $15 handling fee to try four frames for seven days, though the fee can be put towards a future purchase. I ordered a home try on kit and really liked the look of Roka’s Cade frames, which are fairly short and small unisex rectangular eyeglasses that retail for $195.
Get a discount coupon for $20 off your first order from Roka via this link. (No promo code required.)
Like Felix Gray, Ambr Eyewear specializes in blue light blocking glasses “for the screen-addicted.” Ambr offers prescription, reading and non-prescription glasses that they claim help improve sleep and help wearers see and work better by filtering out 55% of blue light wavelengths as well as 90% of UV rays, all with minimal tint.
Also like Felix Gray, Ambr Eyewear offers a generous return policy, with free shipping and free returns on up to 2 pairs of glasses, including return shipping for customers from the United States, Canada and select other countries. (They don’t send out home-try-on-kits.) Ambr also offers a “virtual mirror” on their website that utilizes your desktop or laptop web cam to help place glasses on your face virtually.
Canada-based Loch Eyewear crafts prescription eyewear and sunglasses from 500-year-old North American timber recovered by scuba divers. The glasses, which retail for over $400 but were on sale as of this writing for between US$224-299, sport high-clarity, durable, anti-glare polycarbonate lenses made in Japan. The company offers a home-try-on-program that allows customers to try 3 frames at home for 10 days with free shipping both ways. If you like a pair, they will fit the lenses into the glasses and ship them back to you.
New York and New Jersey-based Cooper Crwn produces classy frames from $89. The company offers a Pick n’ Match service, which enables customers to select 3 frames for five days. They will add 2 additional pairs to the box – “one that matches your style + one that is having its fashion moment” – and ship it out. You have 5 days to return the glasses.
Indiana-based Felix and Iris offers a straightforward try-at-home “Fit Kit” to show off their understated frames. Modern Fellows fell in love with one of the frames I received during my Felix and Iris trial. Felix and Iris is part of One Click Ventures, an umbrella company founded by Randy & Angie Stocklin that also includes Sunglass Warehouse and Readers.com, a spectacular destination for reading glasses. (You can explore Readers.com’s interesting computer reading glasses at Amazon.)
Here’s what differentiates Covry: High school friends Athina Wang & Florence Shin created an exclusive “Elevated Fit®” feature that includes longer nose pads, a reduced frame curvature and a narrowed nose bridge for a more flattering fit for those with low nose bridges and high cheekbones. Their unique eyeglasses design raises the frame so that it sits higher on the face. Try 5 frames for 5 days for $10, which is credited towards your purchase.
San Francisco-based See Saw Seen Eyewear offers a home try on program for up to 5 pairs of glasses (many of which hover around $100). If you live in the San Francisco area, they also offer a unique “in person try on program.” Select up to 10 pairs of frames and the company will come to you to try them on.
David Kind charges “a nominal” $20 fee in exchange for the chance to try six frames at home for six days and a consultation with a “personal optician” to help you find the right pair of specs. The $20 can be applied to a purchase within 3 months. Most glasses run $295 and up.
Entrepreneur Ann Sacks founded Portland, Oregon-based FETCH Eyewear following the sale of her designer tile business to Kohler. FETCH donates 100% of profits to improve animal welfare. They also let men and women select 5 frames to try at home for five days, which arrive with test lenses. FETCH stocks a nice variety of frame colors and shapes, and ships internationally as well as in the United States. The frames come with a lifetime warranty against breakage for ANY reason.
London-based Archibald isn’t just about eye wear. They sell everything from Goodyear-welted men’s shoes to selvedge denim. They also offer a try-at-home option for their gorgeous made-in-Japan eyeglass frames. Arichbald’s luxury frames normally cost $225, but the company has been offering an “Archibald, Naked” promotion whereby they sell their offerings at cost. The most recent Archibald, Naked promotion I saw got their glasses down to $132.
This is cute: Launched by a San Diego couple and their kids in 2013, ro sham bo shades (aka ro sha bo baby) makes sunglasses and eyeglasses for kids and adults. Their frames are manufactured in Italy, not China, and the baby specs are as stylish as the adults. ro sham bo baby offers a unique home try on kit for adults, kid, toddler and baby. Customers pay for shipping one way and returns are free.
Based in the United Kingdom, Cubitts offers a home-try on program for UK-based consumers. For U.S. customers, Cubitts offers free shipping on orders of spectacles of over $75 combined with a “30-day no-quibble returns policy,” which enables you to try on glasses at your home with no obligation. According to their website, Cubitts is “happy to refund in full or exchange any item if you are not satisfied,” and customers are directed to email [email protected] for more details.
Lookmatic offers a complete pair of eyeglasses from $69. The company enables customers to fill out a form to try up to 6 pairs of glasses at home. According to Lookmatic, frames sent for home try-on need to be sent back within 10 business days of placing at try-on order. (That’s a very quick turn-around, depending on when you actually receive the glasses.) Customers should reach out to [email protected] if they cannot return the glasses in that timeframe to avoid any further charges.
Tech.eu christened Netherlands-based Ace and Tate Europe’s Warby Parker. Mark de Lange and Camiel de Lange van Bergen founded Ace & Tate in 2013, focusing on stylish Made-in-the-Netherlands frames and frictionless online transactions. Ace and Tate now ships its frames and prescription lenses to the United States from $108 for a complete pair of glasses.
Ace and Tate only offers a home-try-on kit with free shipping and free returns to residents of the UK, Ireland, the Netherlands, Belgium, Germany, Austria, Denmark and Sweden. Still, customers in the United States get free shipping and free returns, and the opportunity to use the company’s “virtual try on” service. The company offers free shipping with customer-paid returns to a host of other European countries including France, Spain and Switzerland.
New Yorkers Richard Ray Ruiz and Andrew Lipovsky debuted Classic Specs in 2010 at Brooklyn Flea. While Classic Specs used to offer a try-at-home program similar to Warby Parker, the brand now serves up its unique, vintage-inspired frames online with free shipping and free returns. Their glasses for men and women start at $89 and include single-vision, anti-reflective prescription lenses and acetate frames handmade in Italy.
Milan, Italy-based Quattrocento Eyewear offers an, err, unique try-at-home method. Choose up to 5 pairs of frames you want to try, and the startup will send you paper versions of the frames to try at home. The actual glasses go for around 125 Euros. (We have to try this.)
Home try-on eyeglass kits for kids
Jonas Paul Eyewear specializes in eyeglasses for children. Jonas Paul offers a home try on kit for kids’ eyeglasses that sends (an extremely generous) 7 child-sized framed to your door to try on at home. The company charges a nominal $1 fee to make sure you’re human (and to grab a credit card number from you in case you don’t return the frames), but otherwise shipping is free both ways. When you find a pair you like, the company will send a pair of new glasses to your door, which retail for $79-85 as of this writing (subject to additional lens upgrades). Check out their cute video on their website about ordering eyeglasses for kids.
As mentioned above, Pair offers colorful and playful “continually customizable glasses” for boys and girls.
Alternatives to Home-Try-On Programs: These Eyeglass Companies offer Virtual Mirrors
Perhaps this isn’t as definitive or user-friendly as a home try-on program or free shipping and returns, but technology has come a long way even in the past couple of years. If you’re comfortable using a webcam or uploading a photo (depending on the system), it’s possible to get a rough approximation of what you would look like in your new glasses from companies that offer a virtual mirror in lieu of a home-try on program.
With glasses that begin at $6, EyeBuyDirect is one of the cheapest options to buy prescription eyeglasses online. (I have ordered multiple pairs from them ourselves.) While EyeBuyDirect doesn’t offer a home try-on option, they have a unique virtual try on program that uses your computer’s camera to fit glasses to your face virtually (tip: sit in a well-lit place where the light is behind the computer). They also offer a“14-Day Fit & Style guarantee,” which permits customers “to make an equal exchange or return with no questions asked.” Eyebuydirect also maintains a separate “365-Day Product Guarantee” that allows customers to request a one-time replacement pair within 12 months of purchase for a covered reason. I’ve utilized the 14-day no quibble guarantee before, and found their customer service was fast and friendly.
Zenni Optical, which began out of a garage in in 2003 out of a garage in California, is one of my favorite affordable options for prescription eyeglasses. They are super-affordable and offer over 1,600 of frame style and color combinations, which start at just $6.95 including single-vision lenses. While the company does not maintain a try-at-home option, Zenni has a virtual mirror that you can try. And with prices this affordable, if one pair of glasses doesn’t work out, it’s not a huge deal.
Even More Affordable Alternatives to Warby Parker
Need more options? Try:
- Modern Fellows’ ultimate guide to buying prescription eyeglasses online,
- My guide to the absolute cheapest prescription eye-wear for glasses from just $6;
- A deep-dive into the science behind blue-light blocking glasses and why I’m wearing them to help my bleary eyes.
Another option: Warby Parker
Of course, you can also try Warby Parker’s Home Try-On Program. Warby Parker is constantly adding to its line of attractive eyeglasses and sunglasses, including with limited-edition offerings, which start at $95 including single-vision lenses. (The company has also introduced Scout by Warby Parker, it’s own brand of affordable, breathable daily contact lenses.) Warby Parker’s Home Try-On Program lets you choose 5 frames for 5 days with free shipping. You can also try on as many as you wish at their growing network of physical stores.
Warby Parker also offers blue light filtering lenses for an additional charge.
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About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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