Black Friday is Dead. Welcome to Cyberweek.

Black Friday is Dead. Welcome to Cyberweek.

The year 2019 may officially mark the death of Black Friday. Black Friday as a standalone day of shopping had already been undercut by the emergence in the mid-2000 of Cybermonday.  Ellen Davis of the National Retail Federation is credited with having coined the term...
Retail strategies for Combating Information Overload

Retail strategies for Combating Information Overload

Information overload has led digital-native brands to come up with innovative strategies for getting in front of potential customers. Here are four analog strategies brands are using to differentiate themselves: High visibility pop-ups and collaborations Some brands...