In this review of Wantable, see why I think their online personal styling service for men and women like Stitch Fix is worth a try.
Wantable provided a complimentary Men’s Active Edit, though I try to give all brands the same critical look.
The Short Answer: Wantable is worth a shot
Before I dive into the details, I’ll give you my conclusion up front:
If you are in search of an online personal styling service, I think Wantable is worth a try.* My personal stylist seemed to actually pay attention to my requests and I wound up keeping two items from my first "Edit." I enjoyed the discovery process of getting to know new brands and have since used Wantable's tools to improve the chances that future Edits will be an even better match for my style and fit preferences.
* The one caveat is that, for men, Wantable only offers an “active edit,” which provides access to an impressive lineup of athleisure and performance fabric smart casual clothing, activewear and loungewear, but does not include more traditional business casual outfits or much in the way of 100% cotton or wool fabrics.
Women have access to a much wider variety of clothing, intimates and accessories through Wantable’s plans, which include a style edit, active edit and sleep and body edit.
6 Reasons Why Wantable is worth a try
To elaborate a bit, here are 6 reasons why I think Wantable is worth a shot:
- It’s quick and easy to get started with Wantable: It took me all of 10 minutes to take Wantable’s style quiz and place my first order.
- For me, Wantable has proven a fun way to discover new brands: I enjoyed discovering a wide range of new athleisure brands for guys, though wish Wantable offered a more versatile style edit for business casual outfits for men. Wantable offers an even more diverse lineup of stylish fashion brands for women.
- Wantable can provide decent value: Unlike Stitch Fix, whose prices seemed elevated to me, I thought Wantable delivered decent value, with the exception of a pair of underwhelming $125 joggers that were included in my Edit.
- I appreciated the responsiveness of Wantable’s stylist: I felt like my Edit reflected the guidance I provided my stylist, and it was nice that she acknowledged when she couldn’t meet a specific request head on.
- Returns are easy: Wantable makes it easy to return unwanted items from your Edit, though you have to move quickly (within 5 days unless you request an extension).
- You can get a discount of $25 off your first Wantable Edit.
Keep reading for my full review of Wantable’s online, try-before-you-buy personal styling service.
Wantable Discount Coupon ($25 off)
You can get a coupon for $25 off your first Wantable Edit for men or women.
Trying on clothing at home
Since the pandemic began, I have been searching for new ways to try on clothing at home. (Take a look at my separate article to discover 5 easy hacks to try on clothing at home for tips on using your house as a fitting room for hundreds of companies.)
One of the most convenient ways to try on clothing at home is via an online personal stylist service like Stitch Fix, Nordstrom’s Trunk Club, Daily Look or Wantable.
First I tried Stitch Fix, but returned everything in the box, twice.
From there, I decided to try Wantable’s personal styling service.
Here’s what I found:
Founded in 2011 by entrepreneur Jalem Getz, Wantable is a “Try-Before-You-Buy” (TBYB) online personal styling service for women and men.
What’s different about Wantable as compared to Trunk Club, Stitch Fix and other personal styling services?
“We really pride ourselves on our amazing team of expert stylists,” Eric Fatke, Wantable’s Men’s Edit Buyer, told me. They hand pick items for every box Wantable ships.
He added that, “other subscription companies offer 5 items in a box. We send 7. We also waive your styling fee if you keep just 1 item in the box and give an additional 20% discount if you keep 5 or more items.”
What are Wantable “Edits”?
A Wantable Edit is a curated collection of clothing that is sent to you at home by your personal stylist. Wantable Edits are the equivalent of Stitch Fix’s “Fixes.”
“Each Edit is specifically curated for each customer and includes a personal note about the items inside with tips on how to style them,” Eric noted.
The company began with a focus on women’s clothing, though it has since expanded to include an “Edit” for men as well.
Wantable is most famous on the internet for it’s active edits for women and men, though the company offers an impressively-wide range of options.
Here is an overview Wantable’s various Edits:
Wantable Active Edit
Wantable’s Active Edit for women specializes in athletic gear for workouts, loungewear and athleisure.
Wantable Men’s Active Edit
Wantable offers one Edit for men, known as the “Men’s Active Edit.”
While the “Active” moniker would seem to connote a focus on activewear and athleisure, Wantable’s Men’s Edit is a bit more expansive. The common thread is that their men’s wardrobe pieces tend to feature clothing made from performance fabrics.
“Though the Men’s Edit is activewear forward, we also offer lifestyle pieces,” Eric (the Wantable Men’s Buyer) told me.
“These items include button-downs, polos, and structured bottoms that still have performance qualities, such as stretch, antimicrobial benefits, and moisture-wicking,” he added.
Wantable Style Edit
For women, Wantable also offers a “Style Edit,” which curates office appropriate, smart casual and date night apparel. Wantable’s Style Edit offers everything from classic v-neck cardigans to turtleneck shift dresses to midrise bootcut jeans.
Wantable Sleep and Body Edit
Wantable’s Sleep and Body Edit is a separate personal styling service that picks a “top-drawer selection” of underwear, sleepwear and loungewear for women. Their selection is size-inclusive from extra-small to 3x.
Wantable Limited Edition Theme Edits
In addition to their ongoing style, sleep and body, active and men’s active plans, Wantable offers occasional limited edition themed edits.
Wantable Cozy edit
In October, Wantable offered a series of limited time “Cozy-tober” Edits for women and men aimed at replenishing your loungewear and winter-appropriate wardrobe.
How does Wantable work?
It’s pretty easy to order a Wantable Edit for men or women.
Here’s how you do it:
Choose your Wantable Edit
First chose your Wantable edit or plan (women’s style, active or sleep and body edit, or men’s active edit.)
Take Wantable’s (quick) style quiz
Wantable’s Active Edit Quiz for Men
Wantable’s Active Edit quiz for men is easy to complete. (I finished the quiz in about 5 minutes.)
The men’s active edit quiz begins by prompting you to enter in your sizes so Wantable can find your best fit.
From there, Wantable asks several questions to get to know your style and preferences, including:
- How much do you prefer to pay per item for active apparel?
- What types of apparel would you like to receive? (Pullovers/Jackets, Shirts, Bottoms, Undergarments)
- What types of undergarments would you like to receive? (Compression pants, compression shorts, socks)
- Tell us how you feel about the following color options. (Bright colors vs. muted colors vs. neutral colors)
- When do you wear your activewear? (High intensity workouts, low intensity workouts, working from home, lounging)
Wantable Style Quizzes for Women
Wantable offers several different quizzes for women customized to each of their plans: There is a women’s style edit questionnaire, a women’s active edit questionnaire and a sleep and body quiz.
Wantable’s style edit quiz for women includes questions like:
- How often should your stylist focus on trendy items vs. business casual vs. laidback vs night out occasions?
- How do you feel about various styles like classic, rock, glam, boho or casual chic?
- How do you like your clothing to fit (in terms of dress length, fitted vs. straight vs. loose tops, etc)
- How do you feel about highlighting various parts of your body (heck, arms, back, shoulders, etc)?
- How often do you want to receive items in various price ranges?
- Which types of apparel would you like to receive? (Dresses and jumpsuits, tops, bottoms, sweaters, accessories, etc.)
- Which types of tops would you like to receive? (Sleevelss, short sleeve, long sleeve)
- Which styles of denim would you like to receive? (Clean or distressed)
- Which types of bottoms would you like to receive? (Skirts, shorts, pants)
- What do you think about a variety of colors?
- Which patterns do you prefer?
- What do you think about materials like wool, fur, faux fur, suede, etc.?
Write a note to your stylist
After you wrap up your style quiz, Wantable encourages you to write an “account note” and a separate “order note” to guide your personal stylist’s efforts.
Wantable suggests writing a standing “account note” that stays in your account permanently.
Here is the account note that I wrote to my Wantable stylist:
I wear button downs for work, polo shirts, knits and sweatshirts on the weekend, and am always in search of comfortable joggers/sweatpants, loungewear and workout shirts. I don’t wear a ton of shorts.
I know activewear is largely performance fabrics, but I like to wear 100% cotton and cotton blends when available, particularly when it comes to t-shirts.
In addition to an account note, Wantable gives you the opportunity to draft an “order note” to inform each Edit that you request.
Here’s the order note that I included with my first Men’s Active Edit:
Hi, I’m looking for a new pair of insulated workout/running pants, a stylish long-sleeve button-down shirt, a pair of joggers with a working fly, and a 100% cotton smart-casual t-shirt if you can help with any of those. If not, I look forward to seeing what you send. Thank you.
Place your order
After you take your style quiz, and submit your account and order notes, you can finalize and place your order.
Try on your clothes (quickly)
Once you receive your Wantable box, it is a good idea to try on your clothes quickly to determine if you want to keep them, and send back the ones you don’t.
How many items are in a Wantable box?
Wantable sends you 7 items to try at once. (Stitch Fix and Trunk Club only send you 5.)
How long do you have to return items from Wantable?
Wantable gives you 5 days from the date you receive your shipment to return unwanted clothing.
Pro Tip: You can extend your due date by 3 days, for a total of 8 days, by requesting an extension at Wantable’s Plans page while you are logged into your account.
If you need even more time, you can contact Wantable for help.
There are a couple of features of Wantable’s return policy worth noting:
“Your return, your way”
Wantable makes it incredibly easy to return items you do not want to keep from your Edit with their “your return, your way” program.
Customers can choose to return unwanted items via the U.S. Postal Service or UPS.
Your Edit includes a prepaid return label already affixed to a large return bag. If you are happy with that carrier, just complete the return through them. If you want to switch, Wantable includes the other return label
I received the edit on September 25. It originally said I had to return everything by 9/30. You can go online to checkout and extend your return date an extra 4 days (to 10/4 for me).
Can you return Wantable items after you send back your Edit?
It’s also worth noting that Wantable lets you return items later, even after you send back unwanted items from your edit.
According to Wantable’s online support:
Returned merchandise must be unworn, undamaged and with tags still attached within 30 calendar days of the purchase date. Items returned in their original condition are eligible for refunds in the original form of payment or store credit. If the item(s) you’d like to return meets those requirements, please contact us, and we’ll email you another shipping label.Wantable Support: Can I return a purchased item later?
Wantable Men’s Active Edit Review
Here’s my review of my first men’s active edit box from Wantable:
How long does it take to receive your Wantable Edit?
After I placed my first Wantable order, I received a thank you note in response, indicating that my estimated shipping window would be 7-21 days out from my order date.
It turned out it took 25 days to receive my first order. Two weeks after I placed the order, I received a note from Wantable indicating my order would be delayed as the company sought to restock popular items. Given global supply chain bottlenecks and shipping delays, that seems understandable.
First impressions: Unboxing Wantable’s men’s active edit
My initial impression was that Wantable did a nice job packaging up my clothing.
Unboxing the clothing was easy, and only one of the items arrived wrinkled. (Oddly, that item was the wrinkle-free dress shirt.)
Here are my impressions of the clothing I received:
Commuter dress shirt by Rhone
I was excited to try on this shirt from the popular workleisure brand Rhone. I don’t own very many workleisure button down dress shirts, and have been in the market for one.
Rhone’s shirt fit well. At $118, the performance fabric shirt wasn’t cheap, but it filled a gap in my wardrobe.
I kept the shirt.
Public Rec all day every day pants
I was on the fence about this one.
I have been meaning to try Public Rec for a while, and their all day every day pant fit well and looked pretty good.
Then I took the pants off and saw Public Rec’s logo plastered on the backside. For a $98 pair of pants meant to be worn outside the home, I expect it to be logo free.
Back in the box it went.
Threads 4 Thought Triblend pullover hoodie
At $58, a red hoodie from Threads 4 Thought was one of the most affordable items in my Edit.
The top was extremely soft but sadly a bit too small. Plus I don’t wear hoodies often, which is something that I failed to note in my initial style quiz and notes.
Had it been a size bigger and hoodless, I would have kept it. Instead, I returned it.
7 Diamonds Colt flannel
I have to be honest, I wasn’t sure about this one.
Right out of the box, I liked the feel of the 7 Diamonds flannel shirt, but it wasn’t my typical color scheme. On the plus side, it fit well and, at $89, was not outrageously expensive.
As I wore the flannel around the house one day deciding whether to keep it, three different members of my family complimented me on the shirt, probably because it wasn’t my typical weekend uniform.
I kept it.
Tasc Performance Carrollton tee
Tasc’s short sleeve performance bamboo shirt fit well and, at $42, was reasonable-enough, though I wasn’t keen on the logo on the shirt.
I decided to return it.
Greyson Clothiers Guide sport quarter zip
It was great to get introduced to Greyson Clothiers, a new-to-me brand of men’s performance clothing, but I simply had no use for this piece. At $95, it wasn’t even a consideration.
I returned it.
7 Diamonds infinity jogger
I can understand why my stylist sent this to me, but it just fell flat.
It didn’t feel right, it had this weirdly-thick elastic around the ankles and it didn’t have a working fly. (I had asked for a pair of joggers or sweatpants with a working fly.) It also cost $125.
Back in the box it went.
What I didn’t like about Wantable
My biggest frustration with Wantable is that it only offers an active edit for men that focuses on performance fabric clothing, activewear, loungewear and workleisure.
I get the play: Eric told me that Wantable is betting that “garments without stretch will be very limited as we go back to a more formal style of dressing but still wanting comfort.”
Wantable, he said, aims to deliver items that their customers can use for more than just working out.
And there are plenty of examples of items Wantable carries that are comfort-focused but work appropriate. Eric gives examples of pieces on Wantable that can serve as smart casual and business casual options, including:
- a good pair of structured active pants like the “All Day Every Day Pant” by Public Rec,
- an assortment of basic tees that can be worn with everything like the 100% Pima Cotton Tees by Richer-Poorer, and
- performance button-down shirts.
Still, there’s only so much activewear, athleisure and workleisure I can own. I work in a professional environment and, frankly, I really like 100% cotton and 100% wool clothing.
I sure wish that Wantable curated Style Edits for men, like it does for women, to offer a broader array of business casual outfits for guys.
Tips to improve future Wantable Edits
I didn’t really expect my stylist to nail my preferences exactly the first time around. Wantable gives you a couple of ways to improve future Edits.
Edit your Wantable “Account note”
After seeing what my Wantable personal stylist delivered the first time, I went back and amended my standing “account note” that is meant to guide Wantable’s stylists.
I added to that standing note to say that I don’t wear hoodies, and prefer clothing without logos.
Engage the Wantable Stream
The Wantable Stream features a regularly-updated collection of wardrobe looks. You can request or decline specific items of clothing for your next Edit.
Engaging with the Wantable Stream can also help your personal stylist understand your preferences and style better.
As soon as you place your first order for a Wantable Edit, you are prompted with the question “Any Requests?”
You can go over to the Wantable Stream to start requesting items to try, which your stylist will prioritize in the box she or he sends out.
What kinds of clothing brands does Wantable carry?
Wantable curates a diverse selection of labels for men and women:
List of Wantable brands for men
For men, Wantable carries a range of athletic and athleisure brands for their men’s active edit including:
- 7 Diamonds
- 08 Lifestyle
- alternative Apparel
- Colorado Trading Company
- Greyson Clothiers
- Mountain & Isles
- Public Rec
- Spiritual Gangster
- Threads 4 Thought
- Wood Underwear
List of Wantable brands for women
For women, Wantable carries an even wider range of stylish clothing labels and athleisure brands. They also sell clothing under their own private label, W by Wantable.
Wantable’s “style edit” for women features brands including:
- 78 and Sunny
- Adyson Parker
- Another Love
- BB Dakota
- CES Femme
- Cotton Bleu
- Cozy Co
- Donna Morgan
- Free People
- Gentle Fawn
- Grade and Gather
- Hayden Los Angeles
- Hem and Thread
- Hey You
- Live and Let Live
- Lost and Wander
- Marc New York
- Matty M
- Natural Life
- Patrons of Peace
- Peace and Pearls
- Recycled Karma
- RD Style
- Sage the Label
- Saltwater Luxe
- Skies Are Blue
- Sub_Urban Riot
- Supply and Demand
- Tart Collections
- Voy Los Angeles
- West Kei and
- W by Wantable
Wantable also carriers several denim brands for women including:
- Dear John
- Flying Monkey Jeans
- Jag Jeans
Wantable’s “active edit” for women includes brands such as:
- Balance Collection,
- Beyond Yoga,
- Fundamental Coast,
- Marika Curves,
- MPG Sport,
- Spiritual Gangster,
- Theo and Spence,
- Thread and Supply,
- Thrive Societe, and
- Z Supply
There are a number of other brands like Wantable in the marketplace:
List of personal styling services and home try-on options
- Stitch Fix
- Nordstrom’s Trunk Club
- Amazon’s Personal Shopper by Prime Wardrobe
- Find the full list at 19 ways to utilize personal styling services and try-on clothes on at home
Wantable vs. Stitch Fix
I have tried both Wantable and Stitch Fix’s services.
While Stitch Fix carries a much broader array of business casual outfits for men than Wantable, I returned everything in both of the Fixes they sent. I love Stitch Fix in theory, but in practice I did not think that Stitch Fix’s value was as strong as it could be (though I’m still keeping an open mind).
Wantable has a more limited selection of men’s clothing than Stitch Fix, though I wound up keeping two of the items from my first Active Edit.
For women, Wantable carries a much larger variety of brands.
To log into your Wantable account, visit the Wantable homepage, then click on the account symbol in the upper right corner of the webpage and select “login.”
If you have forgotten your password, you can click the “forgot password” link on the login page.
If you are having trouble remembering how you logged into Wantable, know that Wantable allows you to log in via your Facebook or Google account, so you may have gone one of those routes to create an account.
Have you tried Wantable?
Let me know if you have had a good or bad experience with Wantable in the comments below. Thanks for reading.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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