If you’ve become disillusioned with J. Crew, try these up-and-coming clothing brands on for size.
This post was first published on September 16, 2018 and was last updated on September 15, 2019.
Reviewing J. Crew’s recent struggles
In the summer of 2018, Khadeeja Safdar of the Wall Street Journal profiled the struggles of J. Crew, whose social media accounts were “littered with complaints from angry shoppers” who had come to expect quality fabrics and flattering fits. The company had lost popular designer Jenna Lyons, and was portrayed in the press as listless.
Soon after Safdar’s article, I authored the article that you are reading right now, writing that I hoped new CEO James Brett would give the brand a makeover. So much for that: In November 2018, Brett announced his departure from J. Crew.
Following Brett’s departure, the company announced that a committee of 4 executives – Michael Nicholson, Adam Brotman, Lynda Markoe, and Libby Wadle – would captain the ship until a permanent replacement was found.
Fast forward to the spring of 2019, and a replacement had still not been found after former Ralph Lauren Chief Stefan Larrson said no to J. Crew.
On April 11, in an SEC filing, J.Crew named Michael Nicholson would remain interim CEO for the time being, and also said Brotman would leave the company.
In May 2019, Vanity Fair observed snarkily that, the only discernible feeling the company has evoked in recent months is ennui.”
The Best Alternatives to J. Crew
It’s hard for a brand to find its voice amid so much change. Here at Modern Fellows, we get to know innovative clothing brands who are helping people dress sharp in the digital age. While the company adjusts, here are alternatives to J. Crew to consider for high-quality clothing for men and women:
California startup Everlane promises “radical transparency” into its supply chain practices. I like the visibility founder Michael Preysman provides as he emphasizes the benefits of cutting out the middleman and delivering minimalist, modern clothing for women and men. In Modern Fellows’ list of the best online destinations to shop for clothing, I wrote that,
Everlane makes standout and reasonably-priced men’s wardrobe staples including soft t-shirts, super-comfortable cashmere crew and v-neck sweaters, fleece pants, backpacks and outerwear.
Iowa-born entrepreneur Todd Snyder advertises a combination of “Savile Row craftsmanship” and “New York aesthetic” for “the modern gentleman.” For me, his line instills that same kind of closet envy that leafing through old J. Crew mail-order catalogs produced. It is a true one-stop-shop for everything from suits, button-down shirts and dress trousers to wallets, watches, neckties and underwear. No, it’s not cheap, but you get what you pay for, and these “effortless everyday luxuries” are meant to last. Wandering around Todd Snyder’s flagship store alongside Madison Square Park is a real treat.
Alex Mill has serious ties to J. Crew. Founded in 2012 by Alexander Drexler, the son of J. Crew’s former CEO Mickey Drexler, the company enlisted the services of former J. Crew and Madewell designer Somsack Sikhounmuong to relaunch the brand in February 2019. Back in 2012, Drexler launched the brand with a focus on men’s shirts, but the company’s 2019 relaunch brings a full line of elevated basics for men and women, including tees, sweatshirts and sweaters, outerwear, pants, shorts, shoes and accessories, as well as dresses, jumpsuits and skirts for women. In addition to selling direct to consumers, retailers including Mr. Porter, Unionmade, Stag Provisions and Nordstrom stock Alex Mill.
Johnnie Boden founded his eponymous company in 1991 with a small line-up of menswear. Today, modern and colorful takes on classic apparel for women dominate Boden’s online and snail-mail catalogs. (In advance of her birthday each year, my wife hands me the Boden catalog with more than a dozen pages folded down of A-line skirts, cinched dresses, Breton tops, colorful socks and more.) Boden’s selection of menswear features an array of business casual wardrobe staples, a great collection of corduroy shirts, jackets and pants for the fall, and a small selection of made-in-Britain accessories and footwear. While I like Boden’s look, the company sure has a funny way of treating unsolicited advocates for its brand.
Richmond-based menswear startup Ledbury has earned consistent high-marks from this website for its slightly-modern, slightly-Southern takes on menswear classics. It too offers a one-stop shop for many menswear wardrobe staples, and does a particularly good job with blazers, sweaters and business casual shirting and pants. Ledbury has a terrific store in Cady’s Alley in Washington, DC’s Georgetown neighborhood. And Ledbury offers custom suiting via its shops in Richmond and DC. (If you’re looking for more made-to-measure suit options, check out Modern Fellows’ comprehensive guide to bespoke and custom suits.)
Ok, Amazon is a behemoth, but it also maintains a startup mentality and continues to iterate on its private clothing brands for women and men. Amazon is specifically targeting J. Crew and Banana Republic customers with its Goodthreads and Buttoned Down house-brands. Check out their chinos and button downs, which have a similar look to those found at J. Crew. For women, Amazon Prime Fashion brands like Lark and Ro, Daily Ritual and Wild Meadow sit in the same space as J. Crew and Banana Republic.
One of the nice things about Bonobos is their bricks-and-clicks presence. Their well-appointed Guideshops — like this Bonobos outpost in Washington, DC’s Shaw neighborhood — allow customers to touch, see up up close and try on the company’s suits, blazers, chinos, jeans and other menswear to get a feel for fabrics and fit. While the company focuses mainly on menswear, Bonobos released a capsule collection for women for international women’s day in 2019. Bonobos is best-known for their chinos, their dress pants and accessories also shine. Yes, they’re now owned by Walmart, but Bonobos maintains a startup mentality and separate identity.
New York-based startup Proper Cloth specializes in a sliver of a man’s closet — button down shirts. Through regular lookbook and fantastic website layouts, founder Seph Skerritt and his team do an amazing job conveying the fit and feel of the company’s impressive array of casual, semi-formal and formal button down shirts, along with an expanding array of custom suits and off-the-rack knitwear, suits, outerwear, belts, neckties and other accessories. Proper Cloth shirts have been a favorite of Modern Fellows since 2013, and their v-neck cashmere sweaters also impress.
Like Bonobos, a benefit of Suit Supply is being able to actually walk into a physical store and try on the company’s wares — and, in Suit Supply’s case, you can walk out with a purchase in hand. The company’s elegant, minimalist stores, like this one alongside the Four Seasons Hotel in Washington, DC’s Georgetown neighborhood, are a pleasure to walk through as long as you can deflect occasionally over-eager staff who are quick to point customers to their luxury suiting line. Their suits either fit you or they don’t — unfortunately for this writer, my shoulders and torso can’t agree on a size — but if they do, you have a highly-rated, inexpensive go-to option. Their knitwear and accessories are also worth checking out.
Founded by Andy Forch and Rich Greiner in 2010, Huckberry boasts an incredibly well-curated selection of menswear, accessories, homewear and textiles alongside journaling on adventure and life. The company owns Flint and Tinder and features the brand prominently, but importantly introduces men to a thoughtful selection of less-well known brands including Topo Designs, Adam Mar, Relwen, About Vintage watches, and Naked and Famous denim. As Andy put it in an article explaining Huckberry’s origin, they founded the company because:
There were men’s stores, sure. Adventure magazines, too. Yet nothing out there spoke directly to us — 25-year-old guys who lived in the city but lived for the outdoors — and we envisioned a brand that was equal parts store, magazine, and inspiration to help guys suck the marrow out of life.
Finally: Don’t Dismiss J. Crew
Finally, it would be a mistake to dismiss J. Crew. The company is in the middle of a transition that hasn’t been fully-fleshed out. The company’s Wallace and Barnes workwear line gets high marks and the J. Crew Ludlow Suit remains a staple in many a man’s closet for good reason — it’s clean, simple and slimming. Modern fellows everywhere look forward to keeping an eye on good things to come from J. Crew.
Photo credits: Photos are copyrighted by Modern Fellows and were taken with permission at Bonobos and Suit Supply.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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