Menswear start-up Suit Supply is launching a new luxury label to be featured in a speakeasy-style boutique attached to the company’s New York flagship location, head of U.S. operations Nish De Gruiter told Modern Fellows in an interview. An August 2013 launch is planned for the new shop, which will have its own floor and entrance alongside Suit Supply’s current location at 453 Broome Street.
The new label will feature suits with more luxurious construction and materials and will “delve a little deeper” into high-end details and hand-finishes, according to De Gruiter. Influenced by Japanese luxury fashion, the label will showcase exclusive fabrics and options such as full-cashmere suiting. Suits under the new label will start at around $1,000.
Suit Supply’s speakeasy shop will complement a major expansion of the company’s New York space. Renovations are underway that will add multiple new floors of retail, including entire floors dedicated to tailored clothing, casual-wear, and the company’s made-to-measure program.
In addition, Suit Supply will also continue to stretch out across the United States. The company will open its next three stores in Denver, San Francisco, and Seattle in the coming months, and also plans to enter the Dallas and Houston markets.
If the launch of the New York speakeasy is successful, De Gruiter suggested the company would evaluate whether to roll out the new brand and store concept to other major markets in the United States.
“You see there are guys that start with our blue line and purple line suits, and then move to the [Suit Supply’s more expensive] Suit Up collection,” said De Gruiter. “This is another next step.”
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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