Target will open its latest small format store in the Tenleytown neighborhood in the District of Columbia’s Ward 3 on November 11 according to signs posted outside of the store.

Or November 10. Over at Popville, the Prince of Petworth says it’s opening a day earlier than the signs out in front of the store would indicate.

Either way, the Tenleytown store is opening earlier than expected, as news reports from WTOP and others had pegged the new location to open in 2020. (In fact, as of this writing, Target’s own website still advertises a 2020 opening for the store.)

Target’s Rapid DC Metro Area Expansion

Target is expanding rapidly across the greater Washington, DC metro area:

  1. In October 2015, Target opened its first small format store in the DC metro area in Rossyln.
  2. In April 2017, Target unveiled a small footprint store on Wisconsin Avenue in Bethesda.
  3. In April 2019, Target launched new stores in Cleveland Park on Connecticut Ave NW and Shepherd Park on Georgia Ave NW.
  4. The company plans to open a slightly larger store of approximately 67,000 square feet in Ivy City’s Hecht District (corner of New York Avenue and 16th Street, NE) in 2020.
  5. Target’s corporate website also indicates a future small format store will be situated at the Waycroft at Wilson Boulevard and North Glebe Road, part of a massive new development in Ballston captained by Saul Centers that is scheduled to open in 2021.
Putting the finishing touches on the Tenleytown Target

What are Target Small Format Stores?

Target has opened series of “small format” stores since 2014, and has been testing the concept since 2012. These stores average 40,000 square feet, which is approximately one-third of the footprint of a normal Target, which clocks in at nearly 130,000 square feet.

For example, their new Tenleytown store was built out to cover approximately 44,00 square feet of space, according to Washington Business Journal (making its footprint in the building a bit smaller than the 49,000 square feet-worth of space that Best Buy relinquished when it closed in November 2018).

Target’s DC expansion is part of a larger headquarters-led initiative to accelerate the opening of smaller stores around the United States near college campuses and in urban cores.

(The Tenleytown location, which is in DC, close to American University and around the corner from AU’s Washington College of Law, ticks both boxes.)

As of the fall of 2019, Target has approximately 100 of these smaller footprint locations scattered around the United States. Inc.’s Jason Aten calls these small format stores “Target’s biggest weapon against Amazon and Walmart.

The company is on track to open an additional 30 stores over the next few years.

What does Target have to do with men’s style?

For one, Target features a ton of innovative brands for men, from Cremo’s shaving cream and terrific hair styling cream to Hello Products, which makes a fantastic, Stannous Flouride-free alternative to Colgate Total’s new SF formula.

In addition, I’ve wanted to try Goodfellow & Company, Target’s primary clothing brand for men, for a while now. With Target around the corner, I’ll have no excuse to put off testing out their chinos, T-shirts, pajama pants and more any longer.

I look forward to seeing how Goodfellow & Company compares with Goodthreads, Buttoned Down, Amazon Essentials and other Amazon Prime Fasion Brands for men.

Finally, this is as much a neighborhood PSA as anything. I live in the neighborhood and am looking forward to the new addition.

What do you think of Target’s small format stores?

FAQ

How large are Target’s stores?

The average size of a regular Target store is approximately 128,000 square feet according to Target’s website. The average size of a Target small footprint store in cities and near college campuses is 40,000 square feet.

What are Target Small Format Stores?

Target has opened series of “small format” stores since 2014, and has been testing the concept since 2012. These stores average 40,000 square feet, which is approximately one-third of the footprint of a normal Target, which clocks in at nearly 130,000 square feet.

When will the Tenleytown Target open?

Target will open its latest small format store in the Tenleytown neighborhood in the District of Columbia’s Ward 3 on November 11 according to signs posted outside of the store.


About Jake

Jake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age.  Jake has written about entrepreneurship, international business and fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.

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