Amazon Goodthreads now makes tagless boxer shorts for men. This review examines how Goodthreads’ boxers stack up to the Gap and other options.
Most guys don’t think a lot about underwear, but there’s a good case to be made that you should reassess your underwear drawer every once in a while.
When I shop for boxers, I’m looking for affordable, taggless options made from 100% cotton fabric that’s soft to the touch.
Identifying that trifecta of affordability, softness, and tagless has proven elusive.
To date, my favorite boxers are from the Gap, because they meet two-and-a-half of those criteria. Their boxers are made from 100% soft cotton fabric (often in nice colors and patterns), and they’re tagless. On sale, those Gap boxers can also be affordable, though at the full list price of $14.95, they’re far from cheap.
Boxers have always seemed overpriced for what they are (a couple of pieces of cotton sewn together). This is why I was so excited to see Amazon Goodthreads jump into the mix.
Goodthreads is one of Amazon’s key Prime Fashion brands for men. (See Modern Fellows’ guide to Amazon’s dizzying array of private label fashion brands for men, and my separate guide to Amazon brands like Lark and Ro for women.)
I ordered a 3-Pack of Amazon’s Goodthreads stretch woven boxer shorts.
How do Amazon Goodthreads’ boxers compare versus the Gap and Old Navy?
Here’s how they stack up to the Gap, Old Navy and others with respect to affordability, tagless and comfort.
- Goodthreads’ boxers are tagless, which is table stakes for me. There are a lot of affordable men’s boxers on the market, but most of them produced by the likes of Old Navy have tags sewn into the fabric.
- Goodthreads’ boxers are affordable. Check.
- Goodthreads’ boxers are not 100% cotton, though they’re close. The boxers, which are made in China, are constructed from a 97% cotton and 3% elastine blend. (Lord knows why they need to put stretch in boxer shorts.) I found the material is not as soft as my boxers from the Gap when I compare it closely, but I haven’t noticed a difference when wearing them in real life.
- Goodthreads’ boxers also come in attractive colors and patterns.
Goodthreads boxers aren’t going to win any fashion awards — and I won’t stop picking up boxers from the Gap when they’re on sale — but I’ll definitely look to Amazon for affordable, basic underwear in the future.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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