A number of fashion services offer interesting and often-affordable home try-on-programs for clothes and online personal stylists, making them great alternatives to a company like Stitch Fix.
The Short Answer: 3 Best Alternatives to Stitch Fix
While this article digs into a number of online personal styling and try-before-you-buy services, these are my favorite alternatives to Stitch Fix:
Wantable, a try-before-you-buy service like Stitch Fix, offers a compelling range of athletic and athleisure brands for women and men. Get a $25 discount off your first purchase, and read my review to find out why I think Wantable is worth a try.
Wantable is also an amazing choice for stylish office and business casual wear for women. While the company does not offer as robust of a selection of business casual attire for men, they are a solid option for workleisure for guys.
Nordstrom sadly shut down Trunk Club, but men and women can still leverage Nordstrom’s Personal Styling services for advice on a wide range of business casual and office-appropriate styles for men and women. It’s nice interacting with a human stylist who can pay closer attention to your fit and style preferences than Stitch Fix’s algorithm.
The best do-it-yourself alternative to Stitch Fix: Amazon Try-Before-You-Buy
Amazon Prime Wardrobe offers an outstanding do-it-yourself model that allows customers to be their own stylist and “try-before-you-buy.” Select up to 6 items of clothing and try them out at home for up to 7 days. The service includes a number of Amazon’s house brands along with stylish clothing labels like Levi’s, adidas, Tommy Hilfiger, New Balance and Dress the Population.
About Stitch Fix
Originally founded in 2011 by Katrina Lake and Erin Morrison Flynn as “Rack Habit,” Stitch Fix is now a publicly-traded company (ticker: SFIX) that delivers “truly personalized” curated clothing boxes to more than 3.8 million active customers based on a combination of data science and personal touches by more than 5,600 stylists.
(Get to know Stitch Fix’s new CEO Matt Baer.)
Start by taking a style quiz, and order your first box or “Fix.” From there, you will receive a personalized box of clothing based on your style and fit preferences selected by an online personal stylist.
Each Fix costs $20, which will be applied to the cost of any item you keep.
While I enjoyed the Christmas morning feeling of unboxing new clothing, I found the experience at times to be underwhelming, and their items tend to be fairly expensive. You’re paying full price for the convenience and privilege of discovering new brands.
(To learn more about my experience, see my in-depth review of Stitch Fix and discover why I returned everything in the box. Twice.)
Stitch Fix Coupon
If you are interested in trying Stitch Fix for yourself, here is a coupon for a $25 referral credit at Stitch Fix when you check out your first purchase.
Companies like Stitch Fix
If you like the idea behind Stitch Fix but are looking for alternatives, keep reading. There are a number of companies like Stitch Fix who serve up personalized selections of clothing to try on at home via online personal stylists.
Wantable is an online personal styling service that selects personalized clothing for women and men. Women can select a “style edit,” for business and casual clothing, or an “activewear edit” for athleisure. Men are eligible to receive activewear boxes only.
“We are focused on being everything to everyone, since each box is completely different,” Founder and CEO Jalem Getz told Milwaukee Magazine.
Eric Fatke, Wantable’s Men’s Edit Buyer, told me that the company takes pride in an outstanding team of expert stylists. Wantable’s stylists hand-pick items for every box shipped.
He notes that every Edit is made specifically for an individual customer. Each box contains a personal note about the selections and style tips, he added.
Other perks? “Other subscription companies offer 5 items in a box and we send 7,” noted Eric.
Wantable also gives an additional 20% discount if you keep 5 or more items. (“You can really stack up the savings on some brands that don’t frequently go on sale!” Eric said.)
The company originally specialized in boxes of accessories for women. They have since pivoted to “style” and activewear edits for women, as well as Active Edits for men, making them more of a direct competitor to a company like Stitch Fix or Trunk Club.
Like Stitch Fix, Wantable charges a $20 styling fee per “edit,” which isn’t refundable or transferrable. That styling fee can, however, be applied to any item of clothing you choose to buy from the edit you receive.
On Reddit, one Wantable customer emphasized that, “if your stylist pays attention to your notes it’s nice. I had times that I specifically asked for dresses and skirts but received jeans. I think the cheapest items I ever received were $35 or so. The most expensive was $85-$100 range.”
Like Stitch Fix, Wantable customers can elect to subscribe automatically to new “edits” at regular intervals or can choose to receive shipments on-demand instead.
Amazon Prime Wardrobe Try-Before-You-Buy
If you would prefer to curate your own clothing to try on at home, Amazon also offers its Prime Wardrobe service, which allows customers to try on clothing for free at once before purchasing.
Here is how Amazon’s Try-Before-You-Buy Wardrobe service works:
- Select up to 6 eligible items of clothing and/or shoes to add to your Prime Wardrobe cart. (You can use Amazon’s search filters to limit results to items that are eligible for its Prime Wardrobe program.)
- Check out.
- Receive and explore your clothing. You have 7 days to try it on. (This is 4 more days than a company like Stitch Fix offers.)
- Keep what you want and return what you don’t. You will only be charged for the items you keep, assuming you return the rest within 7 days.
I have used Amazon Prime’s Try-Before-You-Buy service several times to test out items that I was on the fence about, including a number of Amazon’s own Prime Brands of clothing for men.
It’s extremely convenient, and I’ve never had any problems returning items. (In some cases I have returned every single item that they sent me.)
I like that you can curate your own selections and that Amazon offers a mix of its own brands as well as other innovative clothing brands on its site.
Here’s the catch: You have to be a member of Amazon Prime in order to utilize the service.
Not a member? Sign up for a free trial of Amazon
Nordstrom’s Personal Styling Services
Nordstrom boasts that it offers personal styling services that are “truly personal,” a not-so-subtle dig at algorithm-driven companies like Stitch Fix. The Seattle-based retailer is one of my favorite bricks-and-clicks retailers and offers a variety of options to get personalized style recommendations based on your schedule and preferences:
- Take Nordstrom’s Style Quiz and request curated looks from their personal stylists based on the results.
- Book an Appointment to Meet with a Nordstrom Stylist Online or at the Store to get their perspective on fashion, fit and style.
- Request that a Stylist Come to Your Home, Office or Hotel for a personal appointment or a “closet consultation” via “Nordstrom to You.”
Fashion startup Gwynnie Bee offers women an innovative rent-to-buy model. Customers pay a monthly subscription fee to rent articles of clothing from a massive selection of brands and styles from this consumer facing Clothing-As-a-Service brand founded by entrepreneur Christine Hunsicker. You then have the option to purchase articles you wish to keep at a discount.
Gwynnie Bee’s monthly pricing ranges from $49 for 1 item out at a time to $199 for 10 items at a time. (Gwynnie Bee suggests that customers will save between $60 and $420 on dry cleaning costs from their model.)
Their robust wardrobe of brands includes Adrianna Papell, Cha Cha Vente, Eliza Parker, Frocka nd Frill, Jessica London, Love Ady, Mallika Mathur, only mine, Rafaella, Ralph Lauren, SWAK, Tahari, Torrid, and many more.
Co-Founded by Uday SIngh and John Stevens, Threadbeast is the place to get to know streetwear, surf and smart casual brands. Look to Threadbeast as a Stitch Fix alternative for curated style picks from brands like Volcom, Katin, Nixon, HUF, Jack and Jones, A Lost ause, OPSD, Crooks, BLVCK SCVLE, Staple, Pink and Dolphin and Quicksilver.
Threadbeast offers several monthly subscription options:
- Their Basic Plan costs $60 and features 2-3 items like tops and accessories.
- Their Essential Plan costs $95 and includes 4-5 items ranging from tops to bottoms to accessories
- Their Premium Plan costs $150 for 6-7 items that includes premium denim and outerwear brands.
- Their Baller Plan costs $290 and features 9-11 items, including premium shoes.
Stately seeks to deliver personalized, stylish clothing to men, promising to match guys’ preferences, sizes, and wants. Los Angeles-based tech entrepreneur Hiral Zalavadia founded the menswear startup in 2019. It has quickly risen to become the second-largest men’s subscription service in the United States and boasts of over 100,000 subscribers.
The service offers personalized clothing packages that range from $129 to $499 each. Stately’s offerings include apparel from brands such as J Brand, 34 Heritage, Steve Madden, Selected Homme, Original Penguin, Tailor Vintage, Luchiano Visconti, Paisley and Gray, Nifty Genius, Jachs New York, Ben Sherman, Stone Rose, Onia, DL1961, mavi, and Robert Barakett. Curated clothing packages range in price from $129-$499.
Nora Gardner Style Box
Nora Gardner left a Wall Street career to found her eponymous clothing company. Her elevated work clothing for women is a great example of the kind of stylish online boutique helping women dress sharp in the digital age.
Nora Gardner offers a Style Box to “keep you feeling confident and looking smart from desk to dinner.”
Start by taking a style quiz, and then receive a box containing about 4 to 6 items that could include dresses, separates and/or accessories. This isn’t cut-rate-clothing: Expect to pay around $100 for business-appropriate skirts and tops to more than $300 for dresses and suit separates.
Gardner features inclusive sizing from 00-16.
Menlo Club is a curated subscription shopping service for men from the Five Four Group, a constellation of luxury menswear brands Five Four, New Republic, Grand Running Club, and Melrose Place.
Andres Izquieta and Dee Murthy, who were friends at USC, co-founded the Five Four Group in 2002. The two partnered with lead designer Mark McNairy with the goal of designing easy and approachable fashion for men.
Guys have the option of choosing a $60 monthly subscription or receiving a $75 box each season. (Seasonal boxes are generally shipped out approximately 3 months apart, according to the Menlo House website.)
The box will contain “a curated package of Five Four, New Republic, Grand Running Club, or Melrose Place apparel.” Unlike Stitch Fix, which sends around 5 items per package, Menlo Club will send you about 2 items per shipment on average.
Curateur (formerly Rachel Zoe’s Box of Style)
Formerly known as Rachel Zoe’s Box of Style, Curateur delivers curated boxes that include items that may include apparel, accessories, jewelry, and/or skincare for $99.99 per quarter.
One unique feature of Curator is that, as a member, you can also send one-time gift boxes or gift cards to others.
Founded in 1998 by Brian Ree, Daily Look is a subscription personal styling service like Stitch Fix for women.
Fill out a style quiz and receive a box of clothing with up to 12 items every month or every quarter. You can read more about Daily Look’s stylists who select clothing online.
Daily Look facilitates access to an incredible A-to-Z array of fashion brands and retailers including: Articles Of Society, Chinese Laundry, Circus by Sam Edelman, Finders Keepers, For Love & Lemons, Free People, Genetic Denim, Giles & Brother, H Brand, House of Harlow 1960, H by Hudson, Joie, June & Hudson, Lucy Paris, Maison Scotch, Olive & Oak, Quay, Rachel Pally, RES Denim, Sage & Stone, State of Being, Tigerlily Clothing, The Laundry Room, Velvet Heart, and Wade & Belle.
Founded by Katia Beauchamp and Hayley Barna in 2012, Birchbox provides monthly beauty and grooming subscription boxes for women. The boxes include a number of beauty samples as well as styling tips and tricks.
Birchbox draws on a deep well of beauty and fashion brands including Aveda, Brown Girl Jane, Bumble and bumble., English Laundry, Gaffer&Child, Harvey Prince, Inner Beauty, Juicy Couture, Jurlique, Kérastase, Lancôme, Project Beauty, Ursa Major and Violet Oasis.
These Personalized Styling Services Have Been Discontinued
Personal styling services like Stitch Fix have had a rough go over the years. A number of popular and ballyhooed companies like Trunk Club have closed while companies like Frank and Oak and Amazon have discontinued their Stitch Fix-like services. Here’s an overview of some of the efforts that failed:
Trunk Club (Closed)
Nordstrom’s Trunk Club was a company like Stitch Fix in that it also offered a selection of clothing for men or women curated by an online personal stylist. Unfortunately, Nordstrom closed Trunk Club in 2022 after acquiring it in 2014 for $350 million.
In its heyday, the goal was for Trunk Club’s customized box of clothing, aka “Trunk,” to match your personal style and fit preferences.
The company has had its ups-and-downs, as Nordstrom wrote down the value of its acquisition by $197 million in 2016 and, as Stephen Garner of MR Magazine chronicles, shuttered all free-standing Trunk Club Clubhouses in 2020.
As I wrote in a behind-the-scenes review of Trunk Club‘s (now closed) DC Clubhouse, “Trunk Club’s pitch is — essentially — curated quality for busy professionals. They are willing to bet that busy professionals will pay full retail for the experience.”
Like Stitch Fix, Trunk Club charged a styling fee ($25) for each try-at-home box of clothing assembled by their online personal stylist, which was credited to whatever you decided to keep.
The Style Plan by Frank and Oak (Discontinued)
Canadian sustainable fashion brand and fashion startup Frank and Oak offers a range of stylish and solid value clothing for women and men. The digital-first retailer, which prioritizes eco-friendly fabrics and production methods, has developed a brick-and-mortar retail presence in Canada and the United States (though they closed the Frank and Oak store in Washington, DC’s Shaw neighborhood).
Until 2021, Frank and Oak offered the Style Plan, a subscription clothing service that operated a lot like Stitch Fix. Here’s how it worked:
- First take a short style survey: You would fork over your sizing, style preferences and budget expectations;
- Preview your Style Box: I liked Frank and Oak’s approach to allow customers to preview the clothing contained in the style box before it ships. You were able confirm the shipment, customize with different pieces or skip the month entirely.
- Try on your clothing at home: Like Stitch Fix, Frank and Oak offered free returns. Also like Stitch Fix, Frank and Oak charged a $25 styling fee per box, which was credited towards any clothing item you decided to keep.
In 2021, Frank and Oak discontinued the Style Plan, turning it into a new, free-to-join loyalty program.
Frank and Oak advertises that its loyalty program includes:
- member pricing with up to 20% off every order,
- free shipping & returns on all orders,
- early access to new collections and events, and
- exclusive private sale events for registered members.
Amazon’s Personal Shopper by Prime Wardrobe (Discontinued)
Through Personal Shopper by Prime Wardrobe, you could pay $4.99 per month for personalized styling from Amazon.
But I signed up for the service, and was presented with a number of high-quality and cutting edge third party brands including UnTUCKit, Billy Reid, Alternative Apparel, Joe’s Jeans, Pendleton and J. Crew alongside a small handful of Amazon labels like Buttoned Down.
I have to say, of all of the services I’ve tried so far, Amazon nailed my style better than most, and I love that you can preview the selections before your package ships.
I’m sorry it’s gone.
Bombfell was a subscription-based personal styling service for men founded in 2011 by Bernie Yoo, which ceased sending new boxes in 2020. Bombfell was unique in not charging a subscription or styling fee. It also used AI to scrape data to shape stylist’s decisions on what to send clients.
Thread shut down abruptly in November 2022 and its assets were acquired by Marks and Spencer. British entrepreneurs Ben Phillips and Kieran O’Neill co-founded Thread to solve for their desire to dress well but aversion to shopping for clothes.
Based in the UK, Thread combined Artificial Intelligence (AI) with online personal stylists to offer customized styling recommendations and wardrobe options for women and men.
Rather than sending you a box of clothing to try like Stitch Fix, customers would log onto the Thread.com website to browse personalized style ideas as well as complete outfits.
One of the things I loved about Thread was that it carried a number of British brands that are sometimes difficult to find in the United States.
For men, Thread offered everything from t-shirts, denim and knitwear to formal options including slim fit patch pocket blazers, wool slacks, and more from brands like AllSaints, Arlen, Antique Rogue, Autograph, Belstaff, Berghaus, Boden, Charles Tyrwhitt, Colorful Standard, Far Afield, Farah, Gant, Jack and Jones, John Lewis and Partners, Joules, Lyle and Scott, Only and Sons, Prolific, Remus Uomo, River Island, Selected Homme, Ted Baker, and Threadbare.
For women, Thread.com carried a range of interesting options including activewear, denim, wrap and midi dresses, jumpsuits and intimates from designer, British and European brands like Boden, Izabel London, French Connection, Girls on Film, Simply Be, NA-KD, Joules, Paper Dolls, People Tree, Pretty Lavish, Oliver Bonas, and Louche.
Even more alternatives to Stitch Fix
In my mind, the companies most like Stitch Fix are the Trunk Clubs and Wantables of the world — companies that curate clothing to deliver a personalized shopping experience.
However, there are a number of other ways to explore new brands and try on clothing at home in ways that replicate the direct-to-your-door discovery experience that a company like Stitch Fix offers.
Try on clothes at home (for free) from digital native brands
A number digital clothing retailers will allow you to try clothes at home before you buy them. Unlike Stitch Fix and Trunk Club, who curate clothing from multiple brands, the companies below offer their own direct-to-consumer brand of clothing up to try on at home.
- Lime Ricki sells modest swimwear for women. Try up to 5 items of clothing at home for up to 7 days.
- Cleobella sells positive energy and the joy of dressing (and dresses, swimwear, tops and bottoms for women). The company allows you to try several items at once before you buy.
- Daniel Patrick streetwear is available to try before you buy.
- Elwood Clothing – Try up to 8 items at home for 7 days from Elwood Clothing’s collection of quiet luxury tee shirts, shorts and other essentials.
- Universal Standard – Try up to 7 items for up to 14 days from this inclusive fashion brand for women.
- Paskho, a luxury travel clothing company, has a home try on program that lets you select items of clothing to try at home and return what you don’t want to keep.
- Buttercloth makes super-comfortable workleisure shirts for men. Choose up to 6 items for 7 days to try at home.
Like Stitch Fix, these stores provide free shipping and returns
Another way to replicate the experience of a company like Stitch Fix is to take advantage of generous free shipping and free returns from direct-to-consumer ecommerce companies.
Here are a couple of my favorites:
- Nordstrom provides an often-seamless omnichannel shopping experience and superlative customer service. Nordstrom provides free shipping and returns and is an excellent way to try on clothing at home with extremely easy, hassle-free returns.
- Revtown makes extremely comfortable jeans for women and men. I’ve taken advantage of their free shipping and free returns, and am wearing my favorite pair of Revtown Sharps as I type this sentence.
- M. M. Lafleur‘s motto, “live with purpose, dress with ease,” is reflected in their streamlined work dresses, double-breasted blazers, wrap sweaters and workleisure pants. They offer free shipping and free returns (or, as they like to say, “free shipping both ways.”
- Bonobos is one of the most stylish men’s clothing stores around in my opinion. The company offers free shipping and free returns, as well as the option to try the brand out via a network of Bonobos guideshops.
- Miles Apparel offers luxury athleisure and is a promising alternative to lululemon for men. Take 10% off at Miles Apparel with coupon code Myles10 or 15% off by signing up for emails.
For even more ways to try on clothing at home for free, including utilizing under-the-radar tools like Shoprunner, see 5 Easy Hacks to Try On Clothes At Home from Hundreds of Companies.
What is your favorite company like Stitch Fix?
Have you had a positive or negative experience with a brand listed here? Who else is missing? Let me know in the comments.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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