When Meta stealth-launched its Twitter competitor Threads on July 5, Modern Fellows jumped on to test it out.
Initial Impressions of Threads by Meta
Threads offers a familiar social media interface that feels somewhere between Instagram and Twitter. The feed feels cleaner and more fluid than Twitter, though initially there were a lot of empty calorie posts declaring some version of “hi, I’m here.”
Currently, the search function is limited to looking for usernames. You cannot search the content of posts, which is one nice feature of Twitter that I hope Threads adopts.
Who is on Meta’s Threads Social Media App?
There are a number of high profile early adopters active on the platform from Usher and Simone Biles to Netflix and Nordstrom, as well as one of my favorite direct-to-consumer men’s shoe brands Beckett Simonon.
But many other brands haven’t jumped on the new social media platform just yet. For example, last I checked, I couldn’t find accounts for some of my favorite stylish men’s online clothing stores like Huckberry, Faherty Brand and Bonobos.
How Do You Join Threads?
Right now, the only way to join Threads by Meta is to download the mobile app for iOS or Android and log in using your existing Instagram account credentials.
(Make sure you download the official app by Meta with the distinctive Threads logo. There are other apps that incorporate the word “threads” in its title that may appear higher in the Apple or Android Store’s search results.)
Last I checked, Threads didn’t even have a browser-accessible website.
Follow @modernfellows on Threads
If you’re on Threads, I hope you’ll follow and interact with @modernfellows.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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