Explore where to buy the best colorful and fun socks for men online from an amazing crop of stylish men’s clothing brands, including the best bets for socks on Amazon, in this updated for 2023 guide.
The Short Answer: 10 Best Options for Colorful and Fun Socks for Men
This is a deep-dive post, which I’ve added to over the years as I have gotten to know more brands of colorful socks for men.
Here are my absolute favorite options for fun and colorful socks for men based on my personal experience:
Overall best colorful socks for value, comfort and style: Happy Socks, Unsimply Stitched and Pact
Sock Genius via Ties.com makes vividly colorful socks that are thin enough to wear under dress shoes and are perfect to spruce up formal or business casual outfits for men as well as your groomsmen’s wedding attire. I absolutely love their look and feel.
For all-around value, comfort and style, Happy Socks (shop at Amazon) is one of my go-to options for colorful socks for men.
Unsimply Stitched (via Amazon) is another staple of my colorful sock drawer. Their incredibly soft socks are available in a wide variety of fun colors and patterns.
Sustainable clothing brand Pact makes the most comfortable, durable and truly amazing colorful socks I own, but their selection is maddeningly sparse.
Cheapest colorful socks for men: HS by Happy Socks and Goodthreads by Amazon
Goodthreads by Amazon, one of Amazon’s house brands, offers a vast multipack selection of comfortable and very affordable colorful and fun socks. I like their blend of cotton, nylon and spandex, which is not too thin and not too thick.
HS (via Amazon) is Happy Sock’s cheaper (and thinner) line of colorful and often-stripy socks for men. They’re not as durable as Happy Socks’ parent brand, but they’re still a favorite.
Best colorful novelty socks: Goodly (formerly The Sock Drawer)
Goodly is a fabulous women-owned small business that carries an amazing array of unique novelty and fun, colorful holiday-themed socks.
Best Made-in-America socks: Boldfoot Socks
Boldfoot Socks (via Amazon) makes really comfortable, really attractive, 100% American-made colorful socks.
Best colorful socks with a purpose: Conscious Step and Bombas
Conscious Step sells really good-looking, “consciously-crafted” socks in fun patterns and colors that comes along with a great mission to support worthy causes.
Bombas makes thicker, fun-but-not crazy colorful socks and gives one pair to those in need for every pair sold. (Buy at Nordstrom.)
The rise of colorful, fun socks for men
Fun socks may make the tech entrepreneur, but demand for colorful men’s hosiery is soaring beyond the digital creative class.
One of the least expensive ways to upgrade a man’s wardrobe is to buy new socks.
Colorful socks are relatively inexpensive and are one of the few outlets for a man to add color and express some personality.
“The power sock can make the biggest difference in an ensemble, and can say a lot about you and your sense of style,” says Tina Israni, founder of online sock emporium Zoraab.com, who started her company “to provide an alternative to the bland sock lifestyle that is all too common today.”
Fun and colorful socks can be worn with business casual and dressy leather sneakers for men. The right fun dress socks for men can even be worn with made-to-measure suits.
Colorful and fun socks for men on Amazon
Amazon is a great place to find all sorts of things, but their selection of colorful socks for men can be overwhelming.
Search for “fun men’s socks” on Amazon, and up pops a dizzying array of options from brands I’ve never heard of like Again 1231, HHX Yonlee, Zeke, wernies, NKPT, FatMingo Socks, Toejyj, WeciBor, Bisousox, HSELL, Jeasona, Facefuture, Zicozy, Tango11s, TCK, BONANGEL, JOYNEE, Gelante, and Soxury.
If you’re looking for colorful and fun socks on Amazon, I suggest starting with these brands:
I find myself coming back time-and-again to Happy Socks for their exceptional combination of bright colors and attractive patterns, comfort, and durability.
Happy Socks’ brand seems so ubiquitous these days that it’s hard to believe the brand only began in 2008.
Founded by graphic designer Viktor Tell and advertising executive Mikael Söderlindh, Happy Socks began cranking out colorful and fun power socks before it was a thing. The company leveraged global relationships and local distributors to spread the word and sell quality, often whimsical socks for men (and women and kids).
HS by Happy Socks is a lineup of thinner and cheaper socks for men. While they are quite good as well, I’ve found they don’t last as long as the mainline Happy Socks offerings. (For terrific thin colorful socks, try Sock Genius by Ties.com, profiled elsewhere in this piece.)
Grab their fun and colorful socks at Nordstrom, on the Happy Socks website, or through Amazon.com’s large selection of Happy Socks.
It is hard to overstate how much I love Unsimply Stitched’s colorful socks.
Los Angeles-based Unsimply Stitched was founded in the early days of 2011 by Alex Hendeles “with the hope of being able to support the growth of the ever expanding sock revolution” and providing men with “a large range of design and colors on a constant basis.”
Hendeles’ fun socks, a blend of combed cotton, elastane and polyamide fibers, are super-soft and feature a wide range of unique and colorful patterns like plaids, polka-dots, stripes, windowpanes and zig-zags.
Israni of Zoraab.com notes that Unsimply Stitched is among her shop’s three top-selling brands.
These socks are comfortable, thin enough to be worn with dress shoes, durable enough to stand up to life, and spectacular. Hendeles’ focus on design development means I am always looking forward to the next season’s release.
Shop: Get Unsimply Stitched socks quickly via Amazon Prime or via Unsimply Stitched’s website.
Read more: Meet Unsimply Stitched and their New Spring Socks | Unsimply Stitched CEO Alex Hendeles on Funky Crazy Socks, Boxers and How Time Flies
Conscious Step offers good-looking and “consciously-crafted” colorful socks along with a mission to support important global causes.
In 2013, university friends Hassan Ahmed, Prashant Mehta, Adam Long founded Conscious Step with the goal of contributing to improvements in the developing world.
When you purchase from their wide range of fun and colorful socks, you help support a variety of good causes including “beat childhood cancer,” “empower women,” protect endangered animals,” “plant trees,” and “support mental health.”
Conscious Step engages in a litany of sustainable manufacturing practices, relying on the Global Organic Textile Standard (GOTS) for sourcing its fair-trade cotton. The company is also certified vegan and is a member of 1% for the Planet.
Shop via Conscious Step’s website or at Conscious Step’s Amazon Storefront
Goodthreads by Amazon
Amazon has been expanding its selection of menswear labels, and its centerpiece is the Goodthreads brand of clothing and accessories. Goodthreads is an interesting option for fast-fashion and makes a solid alternative to a brand like SHEIN.
Goodthreads offers a growing selection of really attractive sock multipacks constructed of 80% Cotton, 19% Nylon and 1% Spandex for an unbelievably affordable price point.
Since entrepreneur Brad Christmann launched on Kickstarter and rapidly surpassed its funding goal in 2014, Boldfoot Socks has taken off with a funky line of American-made socks.
Brad designs his fun socks himself (“I’m by no means a professional designer, but I know enough to be dangerous”) and donates 5 percent of profits to vets in need.
He told Modern Fellows that, “There’s a 1.7x multiplier when someone buys USA-made, meaning for every $100 spent on USA-made goods, $170 is re-invested in the U.S. economy…I’d be quite proud if I could inspire even a few thousand Americans to purchase more USA-made products.”
Read more: DC-Based Boldfoot Socks Launches Via Kickstarter.
Shop: Boldfoot Socks are available Amazon.com, via the Boldfoot Socks Etsy storefront and the Boldfoot Socks website.
Founded in 2009 by Ryan Kingman, Jeff Kearl, Aaron Hennings, John Wilson and Taylor Shupe, Stance Socks have graced celebrity feet from Rihanna to NBA superstars. Stance produces a nice range of fun socks for men and women along with underwear and “not so basic basics.”
On Amazon, Stance offers a number of different types of socks, including a thicker combed cotton blend, constructed from 77% combed cotton, 19% polyester, 2% nylon, 2% elastane, and a sea parade line of sustainably-sourced Butterblend fiber, made from a proprietary blend of lyocell, nylon, combed cotton, elastane and polyester that is meant to provide exceptional softness. Their Infiniknit socks feature a lifetime guarantee.
Stance’s socks are available in a ton of different colors and fun patterns, with everything from southwest-inspired stripes to Batman logos to “Where the Wild Things Are”-themed socks on offer.
Buy Stance Socks online and via Amazon.
Pair of Thieves
Pair of Thieves advertises “the best basics on the planet.”
Founded by friends Alan Stuart, Cash Warren, and David Ehrenberg who were frustrated about their options for socks, the company hit it big when Target started carrying the brand in 2014.
Today, it’s easy to get Pair of Thieves’ colorful socks via their website or quickly from Amazon.
Their fun crew socks are constructed from a blend of combed cotton, polyester, and spandex and feature 4-way stretch, a reinforced toe and heel and a snug, no-shift fit.
Pair of Thieves’ socks tend to be more casual than some of the other options on this list. I probably wouldn’t wear them with a suit, but they’re a great smart or business casual outfit option.
Buy Pair of Thieves socks via their website or at Amazon.com.
Amazon Essentials sits at the lowest price-point of Amazon’s house brands for men. Like Goodthreads, Amazon Essentials offers a small selection of five-packs of patterned, striped and fun socks for men made from 82% Cotton, 17% Nylon, and 1% Elastane.
Easton Marlowe’s ridiculously-cheap, good-looking multipack socks are made from a combed cotton blend in Portugal.
Shop: Easton Marlowe on Amazon.
Where to Buy Colorful Socks for Men
Amazon isn’t the only place to find fun socks for men. The colorful and fun sock options below make great gifts for men and help to support small businesses and innovative ventures.
If you’re looking to give a unique gift, look to the options below, which enable you to tell the recipient about the great company you discovered, where it was manufactured and why you were excited about buying it.
In my opinion, Pact Clothing makes some of the best socks for men on the internet.
The brand, founded by entrepreneurs Jason Kibbey and Jeff Denby in 2009, specializes in sustainably and ethically-produced organic cotton basics. (Brendan Synnott, who currently serves as Pact’s CEO, acquired Pact via his Revelry Brands company in 2011.)
I really like Pact’s entire range of organic cotton clothing for men. Pact makes comfortable and cheap tagless boxers and t-shirts for men, along with leggings and activewear for women.
As for Pact’s socks, they are the most durable socks I own. Pact’s socks are pleasantly thick and have a unique wrap-around cushioned foot-bed that adds to their durability. While I wish they had more of a variety, I love the the colors and patterns that are on offer.
Goodly (formerly The Sock Drawer)
Goodly, formerly known as The Sock Drawer, carriers some truly unique socks for men and women that make great gifts.
The company is a woman-owned small business that curates one of the largest and most unique collections of novelty socks and other fun giftables that I’ve seen on the web.
Their mission is “to weave us a little closer together through the unique, colorful socks we all love.”
Try Goodly for Halloween socks, Christmas socks, Valentine’s Day socks and all sorts of fun themes from animals to Bob Ross and Harry Potter.
Randy Goldberg and David Heath founded Bombas Socks in 2013 with a mission to help deliver socks to homeless shelters. Many shelters do not accept donations of socks (and most thankfully don’t accept used socks. Yuck.)
The founders have built an impressive company, becoming ceritified as a B-corporation that meets certain sustainability and transparency standards and has given more than 25 million pairs of socks to homeless shelters.
They’ve done this all while constructing really comfortable, thick and eye-catching socks for men and women that are available on Bombas’ website and via a host of retailers including Nordstrom and Dick’s Sporting Goods.
I love the look of Sock Fancy, a sock subscription startup launched in 2013 by childhood friends Futhum Tewolde and Stefan Lewinger, who were frustrated by expensive socks that didn’t last.
The two moved to Atlanta, became roommates, conceived of the business and started shipping from their living room ping pong table. They exchanged their ping pong table for a 5,000-sq. ft. warehouse and office in Cabbagetown, and, to date, have sold half-a-million socks to over 85 countries.
Besides eminently clickable headers (“rock out with your sock out,” “separate yourself from the pack”), their 70% combed cotton, 200 needle socks are unique and super-colorful.
Mack Weldon produces a full range of “men’s basics” — undershirts, briefs and trunks as well as socks. Manufactured in WRAP-certified facilities in China and Thailand, their socks come in a series of clean-looking solids, stripes and dots.
They featured a cushioned footbed, extended crew length and a blend of cotton/spandex that is engineered to recover and hold its shape throughout the day, and which make Mack Weldon’s socks among the heaviest I’ve reviewed.
Shop via the Mack Weldon website.
Sergey Sapelnyk and Filip Pejic founded Society Socks in 2015 after meeting at the University of Toronto. Their company sells a range of colorful, whimsical socks made of a blend of 70% combed cotton, 28% nylon and 2% spandex, via a monthly subscription model. (You can also purchase individual pairs online.)
For each pair sold, Society Socks will donate an additional pair to someone in need. Socks (along with underwear) are some of the least donated but most needed items of clothing — since most donation centers won’t accept them used.
Axio’s Steve Levine penned a nice write up, the politics and charity of flashy socks, featuring Society Socks.
Shop via Society Socks’ website.
Modern Motif Sock Co
A small boutique retailer based out of Miami, Florida, Modern Motif Sock Co specializes in Men’s power socks, whose motto is “Be bold, be unique.”
I love the playful, yet still tasteful, novelty sock patterns (including mustaches and rubber duckies) and color combinations. These are unique and fun socks that can pull double duty at the office and bar. Modern Motif also offers a range of other menswear accessories including neckties and cufflinks.
Shop: Discover Modern Motif’s socks via the company’s website.
Founded by former LivingSocial coworkers, Nice Laundry’s socks have a pretty incredible combination of looks, comfort, fit and durability. The colors are lively and well-balanced, the cotton blend is medium weight, and the socks stay up around mid-calf all day. Read more: Getting to know Nice Laundry and their Exceptionally Nice Socks.
Shop: Buy packs and sock subscriptions via the Nice Laundry Website.
Tie Your Socks
Tie Your Socks makes gloriously comfortable socks. Their bright and quirky designs stand out, and the company donates one pair of socks for every purchase to a community organization that train and cloth people in need.
Shop: Get free shipping on the Tie Your Socks website.
Fort Payne, Alabama-based manufacturer and retailer Zkano has come into its own with an attractive lineup of crew, over-the-calf and ankle socks for men.
Founder Gina Locklear has developed an organic, low-impact dye, Made-in-America line of really comfortable (and fun) socks. Read more: Bucking the Trend, Zkano’s Gina Locklear Carves Out an Organic Niche for Alabama Socks
Shop: At Zkano.com
Nab a pair of great men’s socks with a cause from Guatemalan entrepreneur Antonio Prahl from London-based micro-ecommerce platform Inclusive Trade.
As I noted in my review of Prahl’s socks, his “designs are fun and funky, using bright color patterns, unusual shapes and, in some cases, contrasting patterns to add interest to a man’s outfit,” while “the fiber content is a solid combination of combed cotton, polyester, spandex and rubber, which sill feels super-soft and stays comfortably-up on your leg after multiple washings.”
Alex Goodman founded Franklin Morrow out of Columbus, Ohio to make fun-yet-professional socks while giving back to the community. For every pair of socks you buy, they donate a pair to someone in need. Their socks are a blend of combed cotton, nylon and elastine and come in fun patterns.
He wrote that he started the company “because we love socks and we love people,” adding that others “are overcharging for designs that are just plain unprofessional, and why should you be limited in your options for accessories?”
Shop at Franklin Morrow’s website.
“Born out of a frustrated attempt to find a pair of fish-themed socks for a Father’s Day gift,” Soxfords was bootstrapped by a husband and wife team in 2013. Soxfords’ niche is to “bridge the gap between novelty and dress in men’s socks,” which it does through quirky, fun, and mostly-subtle patterns from lobsters to officially-licensed Space Invaders.
Manufactured in Colombia, the socks are made from a premium blend of Peruvian Pima cotton yarn, using a double woven thread — that means twice as much yarn per square inch — for extra durability. Soxfords has upgraded its style quite a bit from their first batch of socks nearly 5 years ago.
Shop: Purchase at Soxfords.com.
Founded by textile industry veterans Luís Campos and Vanessa Marques in 2016 in Portugal, WestMister uses high-quality, mercerised cotton lisle produced through 200 needles machines and features hand-linked toes.
These made-in-Portugal socks get free shipping worldwide with a purchase of 75 euros or more (about USD$85 as of this writing).
Established in 2012 in Austin, Texas, Sock Club’s founders Noah and Dane focuses on American-made socks. All of the company’s socks are designed in Austin and constructed with cotton grown and knit in the Southeastern United States.
Sock Club partners with American factories to ensure control of the entire design and manufacturing processes. Their classic, colorful patterns look amazing. Sock Club offers monthly sock subscriptions — a great gift — as well as multi-packs that can be ordered via their website.
Fun dress socks for men
I wanted to break out a separate category highlighting colorful and fun dress socks for men, as distinct from the more casual options on this list.
Dress socks can still be fun, but if you’re wearing a suit you probably don’t want to pair it down with novelty giraffe socks.
The companies below specialize in what I would consider more traditional dress socks, which often tend to be longer and thinner than the other choices on this list.
(That said, you can still pair many of the fun socks across this entire list with a suit. I frequently wear Happy Socks’ colorful striped, polka-dotted and quirky patterned socks with my suits.)
Upscale e-commerce destination SHOPBOP is an excellent one-stop shop for a variety of fun luxury dress socks. The site is particularly strong on European options like Badelaine Paris (Made in France), Paul Smith (Made in the UK), and Etiquette (Made in Italy), as well as Mr. Gray socks (Made in Japan).
In 2011, Fred and Harrison Rich founded Dapper Classics to develop classic, over-the-calf socks. The duo’s socks are light, breathable and long.
As I wrote in an earlier review, “these are socks you feel. They are noticeably there on your legs.”
Dapper Classics’ socks — made either of a cotton-nylon blend or merino wool — are manufactured in North Carolina. These are an amazing alternative to higher-priced imported socks from the likes of Pantherella or Marcoliani.
Shop: the Dapper Classics website.
Charlotte, North Carolina-based Boardroom Socks is another great option for over-the-calf socks.
“We manufacture each pair of socks locally in North Carolina,” President Nathan Jones told me, “and we are committed to supporting our state’s textile traditions.”
The family-owned company makes several kinds of socks, including long, over-the-calf socks, as well as more modern mid-calf socks.
Their over-the-calf socks are made of a soft and comfortable 67% Merino Wool, 30% Nylon and 3% Spandex blend.
Shop Boardroom socks’ website or nab them via Amazon.com.
No Cold Feet
In 2016, Matt had a problem. He was getting married and tried to find a shop that specialized in colorful, fun socks for wedding parties. He couldn’t find a brand focused on weddings, so he and his new wife Mari decided to start his own.
No Cold Feet was founded to enable grooms and their brides to find fun, colorful, quality socks for their big day. Happily, Mari and Matt have designed a range of very appealing socks that work just as well for everyday occasions, made from 80% high-quality combed cotton blend with 15% nylon polymide and a little (5%) spandex for stretch.
I like their thin purple striped socks in particular.
Shop: Via Etsy or No Cold Feet’s website.
Hook + Albert
Launched by Adam Schoenberg and Cory Rosenberg to cater to “an over saturated, yet underserved” market, New York-based hook + ALBERT offers a variety of mostly cotton blend socks that emphasize pastels and unique designs.
Manufactured in Peru, the socks are a blend of pima cotton, nylon and spandex. Their textured, open weave is exceptionally light and proved highly-breathable in oppressively hot conditions, though the socks tend to bunch a bit around the ankles.
Rising above mid-calf, hook + ALBERT’s socks are closer to a traditional-yet-fun dress sock than many of the other options here.
Shop: at Hook and Albert’s website.
Founded by entrepreneur Kevin Wohlman, Southern Scholar occupies a unique niche in the world of men’s dress socks with a unique fabric blend, a focus on colorful-yet-office-appropriate colors and patterns and a fantastic fit that doesn’t slouch.
Their subscription model makes a great gift for men: Gift-givers can choose to prepay for a 6 or 12 month subscription or customers can be billed on a month-to-month basis.
Men’s footwear buyer Ray Willmoth moved to Melbourne, Australia from London, where he worked for nearly 10 years, to develop an attractive down-under line of fun dress socks for men. Named after the street in London where he lived, Fortis Green’s colorful dress socks are bright and lively.
Shop: From the Australia-based Fortis Green website.
These men’s sock brands went out of businesses
Sadly, some of the colorful men’s socks brands I covered have gone out of business:
OW Socks / Office Wiederholt
Update: As of 2019, the Office Widerholt website doesn’t appear to be working.
Sven Wiederholt, founder of Office Wiederholt, started making socks that “use interesting materials [and] have cutting edge designs” after coming across many quality, affordable pairs in Japan. “I always liked socks as a child, but could not find many styles for men in America,” Wiederholt told Modern Fellows in 2013.
His response was to start designing in-your-face yet attractive socks, which OW manufactured in Japan and sold in America directly via its website and through retailers like Gilt, Stag, and Wittmore.
OW Socks were made from a cotton, polyester and polyurethane blend that resulted in a medium-weight sock which felt luxurious and was comfortable all day under a dress or casual shoe. Wiederholt’s socks, which retailed for about $24, rise only to the lower calf but stay up remarkably well, enabling them to be worn with a suit without worrying about showing some skin (at least for this reviewer). While they were on the shorter end of the spectrum, OW’s balance of bright colors, interesting designs, all-day comfort and construction made them a particularly well-rounded power sock.
Update: As of October 2021, the Argoz website website is offline.
Argoz made beautiful, comfortable socks.
Founded by San Francisco-based entrepreneur Dan Soha, Argoz socks were made of a combination of cotton, spandex and nylon and spandex.
I found them to be super soft and stay up all day long, and their argyle patterns are particularly attractive for those looking to adopt the Dark or Light Academia fashion aesthetic. Some were made in the United States.
Update: As of 2019, the DapperGanger website website doesn’t appear to be working.
DapperGanger made bright, eye-catching socks out of 78% Cotton, 20% Polyamide, 2% Spandex, and sold them online in multipacks. The brand received overwhelmingly glowing reviews on Amazon.
About JakeJake is passionate about exploring entrepreneurs' global journeys. He founded Modern Fellows in 2012 to get to know the entrepreneurs behind the innovative brands helping men dress sharp in the digital age. Jake has written about entrepreneurship, international business and/or fashion for outlets including Business Week, Forbes, Inc., Details Style Syndicate and Primer Magazine, and has provided analysis on international business for BBC Radio, NBC News, CNN and Time Magazine.
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